{"id":1442,"date":"2011-10-11T09:00:27","date_gmt":"2011-10-11T12:00:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1442"},"modified":"2011-10-11T02:28:50","modified_gmt":"2011-10-11T05:28:50","slug":"google-adwords-estructuracion-de-campanas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/google-adwords-campaign-structuring\/","title":{"rendered":"Google Adwords: Estrutura\u00e7\u00e3o de Campanha"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1453\" title=\"estrutura\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png\" alt=\"\" width=\"133\" height=\"200\" \/><\/a>A correta estrutura\u00e7\u00e3o das campanhas de uma conta Google Adwords pode ser <strong>a diferen\u00e7a entre uma campanha de sucesso e um fracasso retumbante<\/strong>N\u00e3o existe precisamente uma forma &quot;correta&quot; de estruturar as campanhas, mas tudo depende das suas necessidades e objetivos, depende at\u00e9 mesmo do seu estilo de gest\u00e3o.<\/p>\n<p>Um requisito fundamental para estruturar campanhas corretamente \u00e9<strong> conhecer todas as possibilidades oferecidas pelos diversos elementos que os comp\u00f5em<\/strong>, tanto \u201cNa conta\u201d (campanhas, grupos de an\u00fancios, palavras-chave, an\u00fancios) e \u201cFora da conta\u201d (p\u00e1ginas de destino, testes A \/ B etc.)<\/p>\n<p><strong>Os objetivos de uma boa estrutura\u00e7\u00e3o de campanha s\u00e3o:<\/strong><\/p>\n<p><strong>1) <\/strong><strong>Flexibilidade<\/strong><\/p>\n<p>A estrutura das campanhas de uma conta Adwords deve ser pensada de forma a proporcionar flexibilidade de administra\u00e7\u00e3o, ou seja, deve proporcionar facilidade e agilidade na hora de realizar mudan\u00e7as espec\u00edficas e \/ ou massivas nas campanhas.<\/p>\n<p><strong>2) <\/strong><strong>Facilidade de an\u00e1lise<\/strong><\/p>\n<p>Uma boa estrutura de campanha deve facilitar a interpreta\u00e7\u00e3o dos resultados, estruturando as campanhas de acordo com diferentes crit\u00e9rios como: objetivos gerais, redes (pesquisa ou exibi\u00e7\u00e3o), segmenta\u00e7\u00e3o geogr\u00e1fica, etc. <strong>voc\u00ea pode analisar o desempenho de suas campanhas com um simples olhar r\u00e1pido<\/strong>, deixando os relat\u00f3rios mais avan\u00e7ados apenas para an\u00e1lises profundas.<\/p>\n<p><strong>3) <\/strong><strong>Otimiza\u00e7\u00e3o de Investimento<\/strong><\/p>\n<p>A flexibilidade de administra\u00e7\u00e3o e a facilidade de an\u00e1lise resultam em um melhor aproveitamento do investimento destinado \u00e0s campanhas, por exemplo as campanhas podem ser segmentadas de acordo com o desempenho dos produtos oferecidos pelo cliente, conseguindo assim investir o m\u00e1ximo poss\u00edvel de o or\u00e7amento nas palavras-chave e an\u00fancios que obt\u00eam os melhores resultados.<\/p>\n<p>Campanhas bem estruturadas permitem uma otimiza\u00e7\u00e3o f\u00e1cil do or\u00e7amento total do Adwords.<\/p>\n<p><strong>N\u00e3o existe uma maneira \u00fanica de estruturar as campanhas corretamente, nem existem f\u00f3rmulas fixas<\/strong>, mas da pr\u00f3xima vez que voc\u00ea tiver que lan\u00e7ar uma campanha para um cliente, certifique-se de que atenda aos objetivos anteriores \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>La correcta estructuraci\u00f3n de las campa\u00f1as de una cuenta de Google Adwords puede ser la diferencia entre una campa\u00f1a exitosa y un fracaso rotundo, precisamente no existe una forma \u201ccorrecta\u201d de estructurar campa\u00f1as sino que todo depende de tus necesidades y objetivos, inclusive depende de tu estilo de administraci\u00f3n. Un requisito fundamental para poder estructurar&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14],"class_list":["post-1442","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Estructuraci\u00f3n de Campa\u00f1as - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Consejos para estructuraci\u00f3n de Campa\u00f1as de Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/google-adwords-campaign-structuring\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Estructuraci\u00f3n de Campa\u00f1as - 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