{"id":1478,"date":"2011-11-23T17:26:12","date_gmt":"2011-11-23T20:26:12","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1478"},"modified":"2011-11-23T17:26:12","modified_gmt":"2011-11-23T20:26:12","slug":"como-denunciar-double-serving-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/","title":{"rendered":"Como relatar dupla veicula\u00e7\u00e3o no Adwords"},"content":{"rendered":"<p>O servi\u00e7o duplo \u00e9 uma pr\u00e1tica muito odiosa quando realizada por um concorrente e n\u00e3o \u00e9 recomend\u00e1vel imitar.<\/p>\n<p>Basicamente, Double Serving consiste em mostrar dois an\u00fancios de um mesmo anunciante para uma pesquisa espec\u00edfica, isto pode ser feito usando duas contas Google Adwords diferentes simultaneamente.<\/p>\n<p>Em casos mais &quot;refinados&quot;, um anunciante provavelmente criar\u00e1 at\u00e9 dois sites diferentes com nomes de empresas fict\u00edcios, mas sempre oferecendo os mesmos servi\u00e7os ou produtos.<\/p>\n<h4>Mas para que serve isso ?!<\/h4>\n<p>A ideia do Double Serving \u00e9 conseguir captar uma porcentagem maior de usu\u00e1rios que realizam buscas relacionadas ao servi\u00e7o \/ produto oferecido pelo anunciante.<\/p>\n<p>Essa pr\u00e1tica data da \u00e9poca em que o marketing de afiliados atormentava os resultados do Google AdWords e muitos afiliados procuravam &quot;monopolizar&quot; os resultados de determinadas pesquisas.<\/p>\n<h4>Posso fazer Double Serving tamb\u00e9m?<\/h4>\n<p><strong>Resposta curta:<\/strong> N\u00c3O.<\/p>\n<p><strong>Resposta longa:<\/strong> O Google Adwords penaliza a Double Serving, pois visa garantir que cada an\u00fancio oferecido pelo Adwords para uma determinada pesquisa seja de um anunciante diferente, de forma a proporcionar uma melhor experi\u00eancia ao utilizador atrav\u00e9s da variedade de ofertas.<\/p>\n<h4>Meu concorrente est\u00e1 fazendo duplo servi\u00e7o, como fa\u00e7o para denunci\u00e1-lo ?!<\/h4>\n<p>H\u00e1 pouco tempo, um cliente meu teve problemas com um concorrente promovendo dois dom\u00ednios diferentes que t\u00eam sites com designs diferentes e nomes de empresas fict\u00edcios, sempre oferecendo o mesmo servi\u00e7o.<\/p>\n<p>Olhando para o WhoIs, pudemos facilmente verificar que ambos os dom\u00ednios pertenciam ao mesmo concorrente, ent\u00e3o continuamos com a reclama\u00e7\u00e3o.<\/p>\n<p>Para relatar um caso de dupla dose, voc\u00ea deve preencher o <a href=\"http:\/\/adwords.google.com\/support\/aw\/bin\/request.py?hl=en&amp;contact_type=feedback&amp;displayed=a160742&amp;origin=cluster&amp;rd=1\">forma correspondente<\/a>, onde eles nos pedir\u00e3o para especificar qual \u00e9 o problema, a localiza\u00e7\u00e3o do link do an\u00fancio e onde o vimos.<\/p>\n<p>\u00c9 importante observar que a equipe do Google Adwords pode demorar um pouco para revisar a den\u00fancia feita e ent\u00e3o fica a seu crit\u00e9rio considerar se as contas envolvidas no Double Serving devem ser suspensas.<\/p>\n<p><strong>Voc\u00ea j\u00e1 teve esse tipo de problema com algum concorrente?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>El Double Serving es una pr\u00e1ctica muy muy odiosa cuando la lleva a cabo un competidor y para nada recomendable de imitar. B\u00e1sicamente, el Double Serving consiste en mostrar dos anuncios de un mismo anunciante para una b\u00fasqueda determinada, esto puede ser llevado a cabo mediante la utilizaci\u00f3n en simult\u00e1neo de dos cuentas diferentes de&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1478","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo denunciar Double Serving en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"C\u00f3mo denunciar Double Serving en Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo denunciar Double Serving en Adwords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo denunciar Double Serving en Google Adwords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-23T20:26:12+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\",\"name\":\"C\u00f3mo denunciar Double Serving en Adwords - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2011-11-23T20:26:12+00:00\",\"dateModified\":\"2011-11-23T20:26:12+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"C\u00f3mo denunciar Double Serving en Google Adwords.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo denunciar Double Serving en Adwords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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