{"id":1559,"date":"2012-01-28T09:00:44","date_gmt":"2012-01-28T12:00:44","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1559"},"modified":"2012-01-28T03:46:44","modified_gmt":"2012-01-28T06:46:44","slug":"adwords-agrega-nuevas-opciones-para-las-campanas-mobile","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-adds-new-options-for-mobile-bells\/","title":{"rendered":"AdWords adiciona novas op\u00e7\u00f5es para campanhas para celular"},"content":{"rendered":"<p>O tr\u00e1fego m\u00f3vel que podemos obter atrav\u00e9s do Adwords continua a crescer dia a dia e \u00e9 por isso que o Google est\u00e1 empenhado em nos oferecer mais e melhores op\u00e7\u00f5es de segmenta\u00e7\u00e3o.<\/p>\n<p>H\u00e1 pouco tempo, foram adicionadas novas fun\u00e7\u00f5es que nos ajudam a melhorar nossas campanhas mobile no Adwords e resolver alguns dos problemas mais frequentes.<\/p>\n<p>Digamos que voc\u00ea esteja anunciando um aplicativo Android por meio do Google AdWords para dispositivos m\u00f3veis, mas seu produto s\u00f3 pode ser usado em vers\u00f5es mais recentes do sistema operacional - mesmo assim, as pessoas que n\u00e3o t\u00eam essas vers\u00f5es ainda podem acessar a p\u00e1gina de destino e, provavelmente frustrado, pois ele n\u00e3o pode usar seu aplicativo.<\/p>\n<p>Esse \u00e9 exatamente o tipo de problema que o Google est\u00e1 tentando resolver com a nova funcionalidade m\u00f3vel do AdWords.<\/p>\n<p>Novos recursos permitem que os anunciantes direcionem vers\u00f5es espec\u00edficas de sistemas operacionais para garantir que os an\u00fancios estejam direcionados aos usu\u00e1rios certos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1560\" title=\"adwords sistemas operacionais para celular\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-sistemas-operativos-mobile.png\" alt=\"\" width=\"550\" height=\"266\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-sistemas-operativos-mobile.png 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-sistemas-operativos-mobile-300x145.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Al\u00e9m disso, os usu\u00e1rios do AdWords tamb\u00e9m poder\u00e3o configurar an\u00fancios com base no fato de os usu\u00e1rios estarem usando uma conex\u00e3o Wi-Fi. O Google afirma que a segmenta\u00e7\u00e3o por Wi-Fi permite que os anunciantes ampliem seu alcance e, por outro lado, ser\u00e1 \u00fatil saber com que largura de banda os usu\u00e1rios est\u00e3o abrindo a landing page para ver se podem ou n\u00e3o abrir conte\u00fados como v\u00eddeos. .<\/p>\n<p>Essa op\u00e7\u00e3o pode ser encontrada na guia &quot;Configura\u00e7\u00f5es&quot; de qualquer campanha.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1564\" title=\"orienta\u00e7\u00e3o wi-fi do adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-orientacion-wifi.jpg\" alt=\"\" width=\"550\" height=\"173\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-orientacion-wifi.jpg 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/01\/adwords-orientacion-wifi-300x94.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Esses novos recursos do Google chegam em um momento em que o uso de dispositivos m\u00f3veis, incluindo tablets, est\u00e1 crescendo enormemente.<\/p>","protected":false},"excerpt":{"rendered":"<p>El tr\u00e1fico mobile que podemos obtener a trav\u00e9s de Adwords sigue creciendo d\u00eda a d\u00eda y es por ello que Google apuesta en ofrecernos cada vez m\u00e1s y mejores opciones de segmentaci\u00f3n. Hace poco tiempo se agregaron unas nuevas funciones que nos ayudan a mejorar nuestras campa\u00f1as mobile en Adwords y solucionar alguno de los&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1559","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AdWords agrega nuevas opciones para las campa\u00f1as mobile - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Opciones nuevas de Google Adwords para campa\u00f1as Mobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-adds-new-options-for-mobile-bells\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords agrega nuevas opciones para las campa\u00f1as mobile - 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