{"id":1579,"date":"2012-02-16T09:00:06","date_gmt":"2012-02-16T12:00:06","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1579"},"modified":"2012-02-15T22:06:05","modified_gmt":"2012-02-16T01:06:05","slug":"google-adwords-sitelinks-mejorados","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-sitelinks-melhorado\/","title":{"rendered":"Google Adwords: Sitelinks aprimorados"},"content":{"rendered":"<p>As extens\u00f5es de an\u00fancio s\u00e3o uma ferramenta muito \u00fatil para fornecer informa\u00e7\u00f5es extras e destacar nossos an\u00fancios em rela\u00e7\u00e3o \u00e0 concorr\u00eancia.<\/p>\n<p>Gosto particularmente de Links de sites ou \u00abSitelinks\u00bb, que nos permitem mostrar at\u00e9 4 links extras abaixo de nosso an\u00fancio do Adwords, desde que tenha um bom \u00cdndice de qualidade e esteja entre as 3 primeiras posi\u00e7\u00f5es de destaque.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1580\" title=\"sitelinks adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg\" alt=\"Sitelinks do Adwords\" width=\"400\" height=\"180\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords-300x135.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Os sitelinks servem para aumentar consideravelmente a CTR e fornecer diferentes URLs de destino, para que o usu\u00e1rio possa escolher o URL que considera mais interessante.<\/p>\n<p>Ontem no <a href=\"http:\/\/adwords.blogspot.com\/2012\/02\/introducing-enhanced-ad-sitelinks.html\">Blog oficial do Adwords<\/a> uma nova experi\u00eancia que o Google est\u00e1 realizando para continuar melhorando os Sitelinks foi revelada.<\/p>\n<p>O novo recurso \u00e9 chamado de &quot;Sitelinks aprimorados&quot; e tem o objetivo de destacar ainda mais os Sitelinks que s\u00e3o realmente relevantes e \u00fateis para os usu\u00e1rios.<\/p>\n<p><strong>O exemplo a seguir \u00e9 mostrado no blog oficial do Adwords:<\/strong><\/p>\n<p>Suponha que temos um an\u00fancio de uma pizzaria que usa os seguintes Sitelinks:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1582\" title=\"sitelinks aprimorados adwords 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-1.png\" alt=\"Sitelinks aprimorados\" width=\"400\" height=\"96\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-1.png 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-1-300x72.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Da mesma forma, em nossa conta do Adwords, temos os seguintes an\u00fancios de texto:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1585\" title=\"sitelinks aprimorados adwords 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-2.png\" alt=\"\" width=\"400\" height=\"155\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-2.png 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-2-300x116.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>Com o novo recurso de Sitelinks aprimorados, nossos an\u00fancios teriam a seguinte apar\u00eancia:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1586\" title=\"sitelinks aprimorados adwords 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-3.png\" alt=\"\" width=\"400\" height=\"156\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-3.png 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-3-300x117.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>Para que os Sitelinks avan\u00e7ados sejam exibidos, \u00e9 necess\u00e1rio ter an\u00fancios intimamente relacionados aos sitelinks que usamos na campanha em nossa conta, caso contr\u00e1rio, exibiremos apenas Sitelinks normais.<\/p>\n<p>Nos testes dos Sitelinks aprimorados verificou-se que estes se mostraram mais \u00fateis e relevantes pelos usu\u00e1rios e que, consequentemente, as CTRs obtidas tamb\u00e9m foram maiores do que com Sitelinks normais.<\/p>\n<p>De acordo com o blog oficial do Adwords, esse novo recurso est\u00e1 em fase de testes e n\u00e3o h\u00e1 especifica\u00e7\u00e3o de quando estar\u00e1 dispon\u00edvel para todos os usu\u00e1rios.<\/p>\n<p>Sem d\u00favida farei alguns testes assim que os Sitelinks aprimorados estiverem dispon\u00edveis para todos os usu\u00e1rios \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Las extensiones de anuncios son una herramienta muy \u00fatil para brindar informaci\u00f3n extra y destacar nuestros anuncios por sobre los de la competencia. Particularmente a mi me gustan mucho los Enlaces de Sitio o \u00abSitelinks\u00bb, los cuales nos permiten mostrar hasta 4 enlaces extras debajo de nuestro anuncio de Adwords, siempre y cuando el mismo&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[109,14],"class_list":["post-1579","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-enhanced-sitelinks","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-sitelinks-improved\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Sitelinks Mejorados - 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