{"id":1599,"date":"2012-02-29T12:50:52","date_gmt":"2012-02-29T15:50:52","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1599"},"modified":"2012-03-16T20:41:56","modified_gmt":"2012-03-16T23:41:56","slug":"seo-9-practicas-para-la-optimizacion-de-la-etiqueta","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/seo-web-posicionamento\/seo-9-practic-for-label-optimization\/","title":{"rendered":"SEO: 9 pr\u00e1ticas para otimiza\u00e7\u00e3o de tags de t\u00edtulo"},"content":{"rendered":"
A etiqueta
\u00e9 um dos fatores de SEO mais importantes ao realizar otimiza\u00e7\u00f5es no local. <\/html><\/p>\n<p>Geralmente, ao realizar uma consultoria ou an\u00e1lise de SEO de um site, a tag<title> \u00e9 um dos primeiros elementos a serem analisados para encontrar oportunidades de otimiza\u00e7\u00e3o. <\/html><\/p>\n<p>Levando em considera\u00e7\u00e3o a teoria de que o texto do r\u00f3tulo<title> Usado para descrever a p\u00e1gina, os mecanismos de pesquisa atribuem uma enorme quantidade de valor SEO ao conte\u00fado da tag - mas apenas se for bem formado, contiver texto relevante e se refletir no conte\u00fado da p\u00e1gina. <\/html><\/p>\n<p><strong>Pr\u00e1ticas recomendadas para otimiza\u00e7\u00e3o de tag<title> <\/html><\/strong><\/p>\n<p><strong>1.<\/strong> Um por p\u00e1gina, localizado dentro do r\u00f3tulo .<\/p>\n<p><strong>2.<\/strong> Coloque as palavras-chave de alto desempenho em ordem decrescente. A etiqueta<title> \u00e9 o lugar para colocar as melhores palavras-chave em sua p\u00e1gina. N\u00e3o transforme o texto da tag <title> em um campo de palavra-chave. Ningu\u00e9m quer ler uma lista de palavras. Escreva o texto <title> em linguagem natural. <\/html><\/p>\n<p><strong>3.<\/strong> Certifique-se de que a marca do seu site esteja no topo. A menos que voc\u00ea queira classificar por marca, embora isso geralmente seja feito sem nenhum esfor\u00e7o espec\u00edfico de SEO.<\/p>\n<p><strong>4.<\/strong> N\u00e3o use mais de 70 caracteres no r\u00f3tulo<title> , incluindo espa\u00e7os. Isso ocorre porque esse \u00e9 o n\u00famero m\u00e1ximo de caracteres para t\u00edtulos exibidos nas p\u00e1ginas de resultados de pesquisa. <\/html><\/p>\n<p><strong>5.<\/strong> Evite o uso das chamadas "palavras de parada", palavras que retardam a leitura. Algumas delas s\u00e3o:<\/p>\n<p>Artigos (por exemplo, "o", "um", "um", etc.)<\/p>\n<p>Conjun\u00e7\u00f5es (por exemplo, "e", "ou", "mas", "enquanto" etc.)<\/p>\n<p>Preposi\u00e7\u00f5es (por exemplo, "de", "para", etc.)<\/p>\n<p>Pronomes (como "ele", "n\u00f3s", "ela" etc.)<\/p>\n<p><strong>6.<\/strong> Reflita apenas as palavras-chave usadas no corpo do texto da p\u00e1gina, como usar palavras-chave na tag<title> que n\u00e3o est\u00e3o no conte\u00fado da p\u00e1gina podem at\u00e9 ser prejudiciais. <\/html><\/p>\n<p><strong>7.<\/strong> Mantenha tags exclusivas entre as p\u00e1ginas, o mesmo t\u00edtulo n\u00e3o deve ser repetido em todas as p\u00e1ginas, mas cada p\u00e1gina do site deve ter uma tag<title> de acordo com seu conte\u00fado. <\/html><\/p>\n<p><strong>8.<\/strong> Evite duplicar a string de texto exata dentro do texto da tag h1. Exatamente como no r\u00f3tulo<title> , o conte\u00fado da tag h1 tamb\u00e9m representa uma descri\u00e7\u00e3o do t\u00f3pico principal da p\u00e1gina. Mas seu conte\u00fado n\u00e3o deve ser repetido. Eles podem ser semelhantes, mas n\u00e3o repetidos. <\/html><\/p>\n<p><strong>9.<\/strong> Evite fazer \u201cKeyword Stuffing\u201d, ou seja, evite o excesso de palavras-chave dentro da Title tag ou qualquer outra tag \/ conte\u00fado do site.<\/p>\n<p>Aplicando essas 9 dicas simples, n\u00e3o deve haver problemas ao otimizar r\u00f3tulos<title> site ou blog \ud83d\ude42 <\/html><\/p>","protected":false},"excerpt":{"rendered":"<p>La etiqueta <title> es uno de los factores SEO m\u00e1s importantes a la hora de realizar optimizaciones On-Site. Generalmente cuando se realiza una consultor\u00eda o an\u00e1lisis SEO de un sitio web, la etiqueta <title> es uno de los primeros elementos a ser analizados para encontrar oportunidades de optimizaci\u00f3n. Teniendo en cuenta la teor\u00eda de que…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[9],"class_list":["post-1599","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/seo-web-positioning\/seo-9-practices-for-label-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO: 9 Pr\u00e1cticas para la Optimizaci\u00f3n de la Etiqueta Title - 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