{"id":1638,"date":"2012-04-24T21:00:35","date_gmt":"2012-04-25T00:00:35","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1638"},"modified":"2012-04-24T19:54:15","modified_gmt":"2012-04-24T22:54:15","slug":"google-adwords-los-enlaces-a-sitios-llegan-a-las-urls-visibles","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-links-to-sites-chegue-at-visible-urls\/","title":{"rendered":"Google Adwords: Links para sites alcan\u00e7am URLs vis\u00edveis."},"content":{"rendered":"<p>O URL vis\u00edvel \u00e9 um elemento muito importante de qualquer an\u00fancio do Adwords, ele nos permite fazer nosso URL real parecer &quot;sexy&quot; aos olhos do usu\u00e1rio, sendo capaz de refletir com precis\u00e3o a inten\u00e7\u00e3o de pesquisa para diferentes termos de pesquisa, n\u00e3o importa o que aconte\u00e7a. a mesma p\u00e1gina de destino.<\/p>\n<p>Agora, o Google est\u00e1 dando um passo adiante, adicionando a capacidade de usar links de URL vis\u00edveis no verdadeiro estilo do SiteLink.<\/p>\n<p>Embora n\u00e3o haja nenhum an\u00fancio oficial do Google, esta nova fun\u00e7\u00e3o foi inicialmente relatada pela ag\u00eancia inglesa\u00a0<a href=\"http:\/\/www.periscopix.co.uk\/blog\/google-breadcrumbs-in-adwords-display-urls\/\">Periscopix<\/a> e voc\u00ea j\u00e1 tem uma p\u00e1gina na Central de Ajuda do Adwords: <a href=\"http:\/\/support.google.com\/adwords\/bin\/answer.py?hl=es&amp;answer=1704389\">Componentes de um an\u00fancio de texto<\/a><\/p>\n<p><strong>O que s\u00e3o links de sites em URLs vis\u00edveis?<\/strong><\/p>\n<p>Links de sites em URL vis\u00edvel \u00e9 uma nova op\u00e7\u00e3o de navega\u00e7\u00e3o que permite aos usu\u00e1rios do Adwords navegar diretamente para se\u00e7\u00f5es relevantes do site do anunciante usando um an\u00fancio do Adwords.<\/p>\n<p>No exemplo a seguir, voc\u00ea pode ver como um usu\u00e1rio tem a capacidade de acessar se\u00e7\u00f5es espec\u00edficas do site promovidas no an\u00fancio de texto, neste caso, ele pode entrar diretamente na se\u00e7\u00e3o &quot;sapatos femininos&quot;.<\/p>\n<p><strong><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/04\/adwords-breadcrumbs.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1639\" title=\"localiza\u00e7\u00e3o atual do adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/04\/adwords-breadcrumbs.gif\" alt=\"links do AdWords para o URL do site vis\u00edveis\" width=\"480\" height=\"90\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/04\/adwords-breadcrumbs.gif 480w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/04\/adwords-breadcrumbs-300x56.gif 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/strong>Essa funcionalidade \u00e9 muito semelhante aos SiteLinks, portanto, usado em combina\u00e7\u00e3o com os sitelinks de URLs vis\u00edveis pode resultar em um an\u00fancio muito mais proeminente e, assim, ajudar a aumentar o <strong>CTR<\/strong> do an\u00fancio.<\/p>\n<p><strong>FRIO! Mas ... Como fa\u00e7o para mostrar os links para sites em meus URLs vis\u00edveis?<\/strong><\/p>\n<p>O Google coleta as informa\u00e7\u00f5es necess\u00e1rias para essa fun\u00e7\u00e3o diretamente do site do anunciante, de modo que o anunciante precisaria adicionar anota\u00e7\u00f5es de localiza\u00e7\u00e3o atual ao c\u00f3digo do site.<\/p>\n<p><strong>Quanto custa um clique em um desses links?<\/strong><\/p>\n<p>O custo por clique nos links do site da URL vis\u00edvel \u00e9 o mesmo que um clique feito no t\u00edtulo do an\u00fancio.<\/p>\n<p><strong>Quando os sitelinks ser\u00e3o exibidos?<\/strong><\/p>\n<p>Links adicionais em URL vis\u00edvel ser\u00e3o exibidos quando os seguintes requisitos forem atendidos:<\/p>\n<p><strong>1)<\/strong> O an\u00fancio deve aparecer nas 3 primeiras posi\u00e7\u00f5es.<\/p>\n<p><strong>2)<\/strong> O an\u00fancio deve ser mostrado em pesquisas por desktops ou laptops. (n\u00e3o ser\u00e1 exibido em dispositivos m\u00f3veis)<\/p>\n<p><strong>3)<\/strong> O URL vis\u00edvel do an\u00fancio deve mostrar apenas o n\u00edvel superior do dom\u00ednio. Em outras palavras, links para sites s\u00f3 podem ser exibidos em an\u00fancios que usam o URL vis\u00edvel &quot;wwww.mydomain.com&quot;, mas n\u00e3o em &quot;www.mydomain.com\/something&quot;.<\/p>\n<p><strong>4)<\/strong> A p\u00e1gina de destino para a qual o an\u00fancio \u00e9 direcionado deve conter as anota\u00e7\u00f5es de explora\u00e7\u00e3o em seu c\u00f3digo-fonte.<\/p>\n<p><strong>Como posso saber como meus links de site est\u00e3o funcionando?<\/strong><\/p>\n<p>Essas informa\u00e7\u00f5es podem ser consultadas como uma nova op\u00e7\u00e3o de segmento na plataforma Adwords.<\/p>\n<p><strong>Estou limpando a gosma do teclado ... quando come\u00e7o a usar isso ?!<\/strong><\/p>\n<p>Esta fun\u00e7\u00e3o ainda n\u00e3o est\u00e1 funcional, por\u00e9m, prepare seus sites com certeza em algumas semanas ela estar\u00e1 dispon\u00edvel \ud83d\ude09<\/p>\n<div><!-- .adslot-overlay {position: absolute; font-family: arial, sans-serif; background-color: rgba(0,0,0,0.65); border: 2px solid rgba(0,0,0,0.65); color: white !important; margin: 0; z-index: 2147483647; text-decoration: none; box-sizing: border-box; text-align: left;}.adslot-overlay-iframed {top: 0; left: 0; right: 0; bottom: 0;}.slotname {position: absolute; top: 0; left: 0; right: 0; font-size: 13px; font-weight: bold; padding: 3px 0 3px 6px; vertical-align: middle; background-color: rgba(0,0,0,0.45); text-overflow: ellipsis; white-space: nowrap; overflow: hidden;}.slotname span {text-align: left; text-decoration: none; text-transform: capitalize;}.revenue {position: absolute; bottom: 0; left: 0; right: 0; font-size: 11px; padding: 3px 0 3px 6px; vertial-align: middle; text-align: left; background-color: rgba(0,0,0,0.45); font-weight: bold; text-overflow: ellipsis; overflow: hidden; white-space: nowrap;}.revenue .name {color: #ccc;}.revenue .horizontal .metric {display: inline-block; padding-right: 1.5em;}.revenue .horizontal .name {padding-right: 0.5em;}.revenue .vertical .metric {display: block; line-height: 1.5em; margin-bottom: 0.5em;}.revenue .vertical .name, .revenue .vertical .value {display: block;}.revenue .square .metric, .revenue .button .metric {display: table-row;}.revenue .square .metric {line-height: 1.5em;}.revenue .square .name, .revenue .square .value, .revenue .button .value {display: table-cell;}.revenue .square .name {padding-right: 1.5em;}.revenue .button .name {display: block; margin-right: 0.5em; width: 1em; overflow: hidden; text-overflow: clip;}.revenue .button .name:first-letter {margin-right: 1.5em;}a.adslot-overlay:hover {border: 2px solid rgba(58,106,173,0.9);}a.adslot-overlay:hover .slotname {border-bottom: 1px solid rgba(81,132,210,0.9); background-color: rgba(58,106,173,0.9);}a.adslot-overlay:hover .revenue {border-top: 1px solid rgba(81,132,210,0.9); background-color: rgba(58,106,173,0.9);}div.adslot-overlay:hover {cursor: not-allowed; border: 2px solid rgba(64,64,64,0.9);}div.adslot-overlay:hover .slotname {border-bottom: 1px solid rgba(128,128,128,0.9); background-color: rgba(64,64,64,0.9);}div.adslot-overlay:hover .revenue {border-top: 1px solid rgba(128,128,128,0.9); background-color: rgba(64,64,64,0.9);} --><\/div>","protected":false},"excerpt":{"rendered":"<p>La URL Visible es un elemento muy importante de cualquier anuncio de Adwords, nos permite hacer que nuestra URL real se vea \u00absexy\u00bb a los ojos del usuario, pudiendo reflejar en ella exactamente la intenci\u00f3n de b\u00fasqueda para diferentes t\u00e9rminos de b\u00fasqueda por m\u00e1s de que utilicemos una misma landing page. Ahora Google est\u00e1 tomando&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10,113],"class_list":["post-1638","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-url-visible"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Los Enlaces a Sitios llegan a las URLs Visibles. - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Los Enlaces a Sitios llegan a las URLs Visibles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-links-to-sites-chegue-at-visible-urls\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Los Enlaces a Sitios llegan a las URLs Visibles. - 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