{"id":1678,"date":"2012-05-22T09:00:54","date_gmt":"2012-05-22T12:00:54","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1678"},"modified":"2012-05-22T02:53:57","modified_gmt":"2012-05-22T05:53:57","slug":"google-busca-optimizar-sus-serp-con-el-nuevo-texto-anuncios-relacionados-con","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-procura-para-otimizar-seu-servico-com-novo-texto-relacionado-anuncios\/","title":{"rendered":"O Google busca otimizar seus SERPs com o novo texto \u00abAn\u00fancios relacionados a\u00bb"},"content":{"rendered":"<p>Alguns dias atr\u00e1s, o Google introduziu um novo texto em suas p\u00e1ginas de resultados, uma mensagem chamada <strong>\u00abAn\u00fancios relacionados com\u00bb <\/strong>que pode ser visto acima do bloco de an\u00fancios principal do Adwords.<\/p>\n<p>Este novo texto \u00e9 seguido pela consulta de pesquisa do usu\u00e1rio destacada em negrito.<\/p>\n<p>De acordo com <a href=\"http:\/\/searchengineland.com\/ads-related-to-text-officially-rolls-out-on-adwords-top-ad-block-121999\">Terra do motor de busca<\/a>, um porta-voz do Google explicou que essa mudan\u00e7a faz parte do esfor\u00e7o do Google para exibir an\u00fancios cada vez mais relevantes para as pesquisas dos usu\u00e1rios. Essa mudan\u00e7a visa informar os usu\u00e1rios por que eles est\u00e3o vendo an\u00fancios entre as p\u00e1ginas de resultados do Google.<\/p>\n<p><strong>Abaixo, podemos ver um exemplo:<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1679\" title=\"an\u00fancios relacionados\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg\" alt=\"an\u00fancios relacionados\" width=\"816\" height=\"447\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg 816w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con-300x164.jpg 300w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/p>\n<p>\u00c9 claro que essa nova mudan\u00e7a na p\u00e1gina de resultados tamb\u00e9m visa aumentar o CTR dos an\u00fancios do Adwords e certamente faz parte de um teste de otimiza\u00e7\u00e3o de suas p\u00e1ginas de resultados.<\/p>\n<p>Se essa mudan\u00e7a, ao fornecer um pouco de informa\u00e7\u00e3o sobre por que os an\u00fancios est\u00e3o sendo exibidos, conseguir convencer uma porcentagem extra de usu\u00e1rios a clicar nos an\u00fancios, a receita do Google pode aumentar consideravelmente com a mesma quantidade de tr\u00e1fego atual.<\/p>\n<p>Isso nos mostra que sempre h\u00e1 espa\u00e7o para continuar otimizando nossas p\u00e1ginas, mesmo que pare\u00e7a que n\u00e3o h\u00e1 nada a fazer e que muitas vezes \u00e9 suficiente fazer altera\u00e7\u00f5es aparentemente pequenas para obter melhores resultados.<\/p>\n<p>Se voc\u00ea tem campanhas que mostram an\u00fancios nas primeiras posi\u00e7\u00f5es, fique atento para ver se sua CTR melhora gra\u00e7as a esse novo texto.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hace unos pocos d\u00edas Google ha introducido un nuevo texto en sus p\u00e1ginas de resultado, un mensaje llamado \u00abAnuncios relacionados con\u00bb que puede verse por encima del bloque principal de anuncios de Adwords. Este nuevo texto se encuentra seguido de la consulta de b\u00fasqueda del usuario resaltada en negrita. Seg\u00fan Search Engine Land, un vocero&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10],"class_list":["post-1678","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot; - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-cherche-a-optimiser-vos-serps-avec-de-nouvelles-annonces-textuelles\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot; - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-cherche-a-optimiser-vos-serps-avec-de-nouvelles-annonces-textuelles\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-22T12:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-05-22T05:53:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-cherche-a-optimiser-vos-serps-avec-de-nouvelles-annonces-textuelles\/\",\"url\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/google-cherche-a-optimiser-vos-serps-avec-de-nouvelles-annonces-textuelles\/\",\"name\":\"Google busca optimizar sus SERP con el nuevo texto \\\"Anuncios relacionados con\\\" - 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