{"id":1686,"date":"2012-05-25T09:00:59","date_gmt":"2012-05-25T12:00:59","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1686"},"modified":"2012-05-25T02:21:54","modified_gmt":"2012-05-25T05:21:54","slug":"google-adwords-nuevo-informe-de-datos-de-subasta","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-new-auction-data-report\/","title":{"rendered":"Google Adwords: Novo Relat\u00f3rio de Dados de Leil\u00e3o"},"content":{"rendered":"<p>H\u00e1 poucos dias, o Adwords lan\u00e7ou um novo relat\u00f3rio para obter ainda mais informa\u00e7\u00f5es sobre o desempenho de nossas palavras-chave em compara\u00e7\u00e3o com o desempenho de nossos concorrentes.<\/p>\n<p>O novo relat\u00f3rio nos permite saber quais anunciantes s\u00e3o nossos principais concorrentes e qual \u00e9 a situa\u00e7\u00e3o de nossos an\u00fancios em compara\u00e7\u00e3o com os seus no n\u00edvel de palavra-chave.<\/p>\n<p>Para visualizar o relat\u00f3rio de Dados do Leil\u00e3o, \u00e9 necess\u00e1rio visualizar um \u00edcone de um gr\u00e1fico de barras ao lado da palavra-chave para a qual se deseja obter o relat\u00f3rio, este \u00edcone indica que est\u00e1 dispon\u00edvel um relat\u00f3rio para a referida palavra-chave.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1689\" title=\"dados de leil\u00e3o do adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg\" alt=\"dados de leil\u00e3o do adwords\" width=\"611\" height=\"173\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg 611w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1-300x84.jpg 300w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/a><\/p>\n<p>Assim que encontrarmos uma palavra-chave para a qual desejamos obter o relat\u00f3rio de Dados do Leil\u00e3o, devemos selecion\u00e1-la, clicar no bot\u00e3o &quot;Detalhes da palavra-chave&quot; e escolher a op\u00e7\u00e3o <strong>&quot;Dados do leil\u00e3o (palavra-chave \u00fanica)&quot;<\/strong>.<\/p>\n<p><strong>O relat\u00f3rio que obteremos \u00e9 o seguinte:<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1690\" title=\"dados do leil\u00e3o adwords 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2.jpg\" alt=\"dados do leil\u00e3o adwords 2\" width=\"1095\" height=\"344\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2.jpg 1095w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2-820x258.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2-300x94.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2-1024x321.jpg 1024w\" sizes=\"(max-width: 1095px) 100vw, 1095px\" \/><\/a><strong>As m\u00e9tricas oferecidas pelo relat\u00f3rio de dados do leil\u00e3o s\u00e3o:<\/strong><\/p>\n<p><strong>- Posi\u00e7\u00e3o m\u00e9dia: <\/strong>\u00c9 a posi\u00e7\u00e3o m\u00e9dia em que os an\u00fancios do anunciante s\u00e3o exibidos para uma determinada palavra-chave.<\/p>\n<p><strong>- Porcentagem de impress\u00f5es: <\/strong>\u00c9 uma porcentagem que mostra a rela\u00e7\u00e3o entre as impress\u00f5es obtidas pelos an\u00fancios de um anunciante para uma determinada palavra-chave e o total de impress\u00f5es para essa palavra-chave.<\/p>\n<p>Por exemplo, se houver um total de 1.000 impress\u00f5es por dia para uma palavra-chave e nossos an\u00fancios obtiverem 900 impress\u00f5es dessa palavra-chave por dia, ent\u00e3o a parcela de impress\u00f5es para nossos an\u00fancios ser\u00e1 90%.<\/p>\n<p><strong>- Porcentagem de sobreposi\u00e7\u00e3o: <\/strong>Mostra a porcentagem de vezes que os an\u00fancios de um determinado anunciante e nossos an\u00fancios foram exibidos ao mesmo tempo para uma determinada palavra-chave.<\/p>\n<p><strong>- Porcentagem de posi\u00e7\u00e3o superior: <\/strong>\u00c9 uma m\u00e9trica que mostra a porcentagem de vezes que o an\u00fancio de um concorrente apareceu acima do nosso.<\/p>\n<p><strong>- Porcentagem do topo da p\u00e1gina: <\/strong>Mostra a porcentagem de vezes que um an\u00fancio foi apresentado acima dos resultados org\u00e2nicos.<\/p>\n<p>Estes dados ser\u00e3o muito \u00fateis para podermos identificar com maior precis\u00e3o a nossa situa\u00e7\u00e3o em rela\u00e7\u00e3o aos concorrentes para cada uma das palavras-chave das nossas campanhas.<\/p>\n<p>Dessa forma, ser\u00e1 poss\u00edvel detectar se \u00e9 necess\u00e1rio realizar a\u00e7\u00f5es espec\u00edficas para aumentar a participa\u00e7\u00e3o de mercado de nossos an\u00fancios e determinar quais anunciantes s\u00e3o nossos concorrentes mais fortes.<\/p>\n<p>Para obter mais informa\u00e7\u00f5es sobre o novo relat\u00f3rio de dados do leil\u00e3o, voc\u00ea pode consultar as seguintes fontes:<\/p>\n<p>&#8211; <a href=\"https:\/\/support.google.com\/adwords\/bin\/answer.py?hl=es&amp;answer=2579754&amp;ctx=tltp\">Centro de Ajuda do AdWords: Dados de leil\u00f5es<\/a><\/p>\n<p>&#8211; <a href=\"http:\/\/adwords.blogspot.com.ar\/2012\/05\/make-smarter-decisions-with-new-auction.html\">Por Dentro do Adwords (Blog Oficial do Google Adwords)<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hace pocos d\u00edas Adwords habilit\u00f3 un nuevo informe para obtener a\u00fan m\u00e1s informaci\u00f3n sobre el rendimiento de nuestras palabras clave en comparaci\u00f3n al rendimiento de nuestros competidores. El nuevo informe permite conocer cuales anunciantes son nuestros principales competidores y cual es la situaci\u00f3n de nuestros anuncios frente a los suyos a nivel palabra clave. Para&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10],"class_list":["post-1686","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Nuevo informe de Datos de Subasta - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Nuevo informe de Datos de Subasta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Nuevo informe de Datos de Subasta - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords: Nuevo informe de Datos de Subasta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-25T12:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-05-25T05:21:54+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/\",\"name\":\"Google Adwords: Nuevo informe de Datos de Subasta - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg\",\"datePublished\":\"2012-05-25T12:00:59+00:00\",\"dateModified\":\"2012-05-25T05:21:54+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Google Adwords: Nuevo informe de Datos de Subasta.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Adwords: Nuevo informe de Datos de Subasta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/pt\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Adwords: Nuevo informe de Datos de Subasta - Marketing y Anal\u00edtica Digital","description":"Google Adwords: Nuevo informe de Datos de Subasta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/","og_locale":"pt_BR","og_type":"article","og_title":"Google Adwords: Nuevo informe de Datos de Subasta - Marketing y Anal\u00edtica Digital","og_description":"Google Adwords: Nuevo informe de Datos de Subasta.","og_url":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2012-05-25T12:00:59+00:00","article_modified_time":"2012-05-25T05:21:54+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Escrito por":"Guillermo Pareja","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/","url":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/","name":"Google Adwords: Nuevo informe de Datos de Subasta - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg","datePublished":"2012-05-25T12:00:59+00:00","dateModified":"2012-05-25T05:21:54+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Google Adwords: Nuevo informe de Datos de Subasta.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Google Adwords: Nuevo informe de Datos de Subasta"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/pt\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts\/1686"}],"collection":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/comments?post=1686"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts\/1686\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/media?parent=1686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/categories?post=1686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/tags?post=1686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}