{"id":1694,"date":"2012-06-02T09:00:23","date_gmt":"2012-06-02T12:00:23","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1694"},"modified":"2012-06-01T22:18:46","modified_gmt":"2012-06-02T01:18:46","slug":"adios-a-google-website-optimizer-y-hola-a-analytics-content-experiments","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/goodbye-to-google-website-optimizer-and-hello-to-analytics-content-experts\/","title":{"rendered":"Adeus ao Otimizador de website do Google e Ol\u00e1 \u00e0s experi\u00eancias de conte\u00fado do Analytics"},"content":{"rendered":"<p><strong><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1698\" title=\"otimizador de site do google\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\" alt=\"otimizador de site do google\" width=\"150\" height=\"172\" \/><\/a>Otimizador de website do Google <\/strong>\u00e9 uma ferramenta que ajudou muitos de n\u00f3s a cumprir metas r\u00edgidas de custo por convers\u00e3o e melhorar a usabilidade de milhares de sites em todo o mundo.<\/p>\n<p>Durante v\u00e1rios anos esta ferramenta proporcionou a possibilidade de realizar testes A \/ B e Multivariados de forma totalmente gratuita e de configura\u00e7\u00e3o MUITO simples, reduzindo consideravelmente o custo associado \u00e0 realiza\u00e7\u00e3o de experimentos nos nossos sites.<\/p>\n<p>Hoje o Google anunciou que a ferramenta Otimizador de website seria retirada e, em vez disso, ter\u00edamos uma nova op\u00e7\u00e3o no Google Analytics chamada \u00ab<a href=\"http:\/\/support.google.com\/analytics\/bin\/answer.py?hl=en&amp;topic=1745207&amp;answer=1745147#utm_source=announcement&amp;utm_medium=email&amp;utm_content=content&amp;utm_campaign=content_experiments_launch\">Experi\u00eancias de conte\u00fado<\/a>\u00bb<\/p>\n<p>A ideia por tr\u00e1s disso \u00e9 a integra\u00e7\u00e3o das diferentes ferramentas disponibilizadas pelo Google e a possibilidade de agregar mais intera\u00e7\u00e3o entre elas para cumprir nossos objetivos publicit\u00e1rios de forma muito mais eficaz.<\/p>\n<p>Por isso, hoje dizemos &quot;adeus&quot; a um bom amigo e &quot;ol\u00e1&quot; a um novo que promete nos oferecer muito mais.<\/p>\n<p>O v\u00eddeo a seguir explica as possibilidades que nos oferecer\u00e1 <strong>Experi\u00eancias de conte\u00fado:<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/TGrujIh2H0I\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Google Website Optimizer es una herramienta que ayud\u00f3 a muchos de nosotros a poder cumplir con objetivos estrictos de costos por conversi\u00f3n y mejorar la usabilidad de miles de sitios web en todo el mundo. Por varios a\u00f1os esta herramienta provey\u00f3 la posibilidad de realizar A\/B y Multivariate testings de forma totalmente gratuita y de&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[139,65],"class_list":["post-1694","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google-analytics","tag-google-website-optimizer"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - 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