{"id":1710,"date":"2012-06-30T16:33:38","date_gmt":"2012-06-30T19:33:38","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1710"},"modified":"2012-06-30T18:32:34","modified_gmt":"2012-06-30T21:32:34","slug":"google-analytics-como-crear-experimentos-de-contenido","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-analytics-how-to-create-content-experts\/","title":{"rendered":"Google Analytics: como criar experi\u00eancias de conte\u00fado"},"content":{"rendered":"<p>H\u00e1 poucos dias, foi anunciada a retirada da ferramenta Otimizador de website do Google para incluir as fun\u00e7\u00f5es desempenhadas por essa ferramenta diretamente no Google Analytics sob o nome de &quot;Experi\u00eancias de conte\u00fado&quot; ou &quot;Experi\u00eancias de conte\u00fado&quot; em espanhol.<\/p>\n<p>Estava fazendo alguns primeiros testes com alguns clientes e a verdade \u00e9 que agora \u00e9 muito mais confort\u00e1vel criar experimentos a partir de uma \u00fanica ferramenta.<\/p>\n<p><strong>Abaixo est\u00e1 um show passo a passo de como realizar experi\u00eancias de conte\u00fado no Google Analytics:<\/strong><\/p>\n<p><strong>1)<\/strong> Selecione a op\u00e7\u00e3o &quot;Experi\u00eancias&quot; na guia &quot;Conte\u00fado&quot; no menu de op\u00e7\u00f5es da guia &quot;Relat\u00f3rios padr\u00e3o&quot;.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1711\" title=\"experimentos de conte\u00fado do google analytics\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido.jpg\" alt=\"experimentos de conte\u00fado do google analytics\" width=\"245\" height=\"281\" \/><\/a><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido.jpg\"><\/a><strong>2)<\/strong> Apresentamos a URL na qual pretendemos realizar a experi\u00eancia, a ferramenta mostra-nos uma miniatura com a imagem da p\u00e1gina onde pretendemos realizar a experi\u00eancia e clica em \u00abIniciar a experi\u00eancia\u00bb.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1721\" title=\"experimentos de conte\u00fado do google analytics 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23.jpg\" alt=\"experimentos de conte\u00fado do google analytics\" width=\"600\" height=\"155\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23.jpg 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23-300x77.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><strong>3) <\/strong>Em seguida, designamos um nome para a experi\u00eancia, introduzimos os URLs das p\u00e1ginas nas quais a experi\u00eancia ser\u00e1 realizada, adicionamos as varia\u00e7\u00f5es necess\u00e1rias e quando estivermos prontos clicamos em \u00abPasso seguinte\u00bb.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1724\" title=\"experimentos de conte\u00fado do google analytics 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-1024x700.jpg\" alt=\"experimentos de conte\u00fado do google analytics\" width=\"620\" height=\"423\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-1024x700.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-820x561.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-300x205.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31.jpg 1046w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>\u00c0 direita de cada URL voc\u00ea pode visualizar os pousos com os quais o experimento ser\u00e1 realizado, neste caso, como a &quot;varia\u00e7\u00e3o 1&quot; \u00e9 hipot\u00e9tica e n\u00e3o existe realmente, a visualiza\u00e7\u00e3o mostra um erro 404 hehe<\/p>\n<p><strong>4) <\/strong>Uma vez escolhidos os URLs, agora devemos escolher o objetivo do experimento e a porcentagem de visitantes que ser\u00e3o inclu\u00eddos no experimento.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1726\" title=\"experimentos de conte\u00fado do google analytics 4\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-1024x505.jpg\" alt=\"experimentos de conte\u00fado do google analytics\" width=\"620\" height=\"305\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-1024x505.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-820x405.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-300x148.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4.jpg 1055w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Atualmente, os objetivos de &quot;Experi\u00eancias de conte\u00fado&quot; est\u00e3o integrados aos objetivos do Google Analytics, portanto, se n\u00e3o criamos o objetivo necess\u00e1rio para contar as convers\u00f5es da experi\u00eancia, devemos cri\u00e1-lo clicando em &quot;+ Adicionar novo objetivo&quot; e, em seguida, selecion\u00e1-lo em a lista.<\/p>\n<p>A pr\u00f3xima etapa \u00e9 selecionar a porcentagem de usu\u00e1rios que participar\u00e3o do experimento, essa porcentagem tamb\u00e9m inclui a vers\u00e3o original.<\/p>\n<p>Se quisermos fazer experimentos muito arriscados, o ideal \u00e9 reduzir a porcentagem de usu\u00e1rios que ver\u00e3o as varia\u00e7\u00f5es, por\u00e9m, para obter resultados mais r\u00e1pidos, \u00e9 melhor que 100% dos usu\u00e1rios participem do experimento.<\/p>\n<p>Assim que tivermos todas as configura\u00e7\u00f5es prontas, clique em \u00abPr\u00f3xima etapa\u00bb<\/p>\n<p><strong>5) <\/strong>Agora resta apenas adicionar o c\u00f3digo fornecido \u00e0 p\u00e1gina original da experi\u00eancia, este c\u00f3digo \u00e9 um javascript muito semelhante ao do Otimizador de website do Google, pelo que n\u00e3o existem grandes dificuldades na sua implementa\u00e7\u00e3o e geralmente \u00e9 muito simples.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1727\" title=\"experimentos de conte\u00fado do google analytics 5\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-1024x433.jpg\" alt=\"experimentos de conte\u00fado do google analytics\" width=\"620\" height=\"262\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-1024x433.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-820x347.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-300x127.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5.jpg 1060w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a>Selecionamos se seremos n\u00f3s que adicionaremos o c\u00f3digo ou se queremos envi\u00e1-lo por e-mail ao nosso programador.<\/p>\n<p>Depois, basta clicar em \u00abPr\u00f3ximo passo\u00bb, ap\u00f3s o que o sistema verificar\u00e1 se o c\u00f3digo foi implementado corretamente.<\/p>\n<p><strong>6) <\/strong>A \u00faltima etapa consiste em nada mais do que verificar se a configura\u00e7\u00e3o que fizemos est\u00e1 correta e, em seguida, executar o experimento.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1728\" title=\"experimentos de conte\u00fado do google analytics 6\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-1024x623.jpg\" alt=\"experimentos de conte\u00fado do google analytics\" width=\"620\" height=\"377\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-1024x623.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-820x499.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-300x182.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6.jpg 1036w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a>Assim que a experi\u00eancia for iniciada, poderemos ver uma lista de todas as nossas experi\u00eancias na op\u00e7\u00e3o &quot;Experi\u00eancias&quot; da guia &quot;Conte\u00fado&quot; em &quot;Relat\u00f3rios padr\u00e3o&quot;<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1729\" title=\"experimentos de conte\u00fado do google analytics 7\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-1024x230.jpg\" alt=\"experimentos de conte\u00fado do google analytics\" width=\"620\" height=\"139\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-1024x230.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-820x185.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-300x67.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7.jpg 1114w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p><strong>Seguindo essas etapas simples, estamos prontos para fazer experi\u00eancias e melhorar nossas taxas de convers\u00e3o \ud83d\ude09<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00e1 poucos dias, foi anunciada a retirada da ferramenta Otimizador de website do Google para incluir as fun\u00e7\u00f5es desempenhadas por essa ferramenta diretamente no Google Analytics sob o nome de &quot;Experi\u00eancias de conte\u00fado&quot; ou &quot;Experi\u00eancias de conte\u00fado&quot; em espanhol. Eu estava fazendo uns primeiros testes com alguns clientes e a verdade \u00e9 que agora est\u00e1 bem mais confort\u00e1vel ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[139],"class_list":["post-1710","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics: C\u00f3mo crear Experimentos de Contenido - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Analytics: C\u00f3mo crear Experimentos de Contenido.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-analytics-how-to-create-content-experts\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics: C\u00f3mo crear Experimentos de Contenido - 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