{"id":1736,"date":"2012-07-15T16:43:52","date_gmt":"2012-07-15T19:43:52","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1736"},"modified":"2012-07-15T16:43:52","modified_gmt":"2012-07-15T19:43:52","slug":"metricas-de-google-analytics-podrian-estar-disponibles-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/metrics-from-google-analytics-could-be-available-in-adwords\/","title":{"rendered":"As m\u00e9tricas do Google Analytics podem estar dispon\u00edveis no Adwords"},"content":{"rendered":"

O desejo da maioria dos usu\u00e1rios do Adwords sempre foi poder visualizar as principais m\u00e9tricas do Analytics diretamente na interface do Adwords.<\/p>\n

Embora por algum tempo as contas do Adwords e do Analytics possam ser vinculadas, alterando as guias no navegador apenas para ver dados espec\u00edficos sobre uma campanha, palavra-chave, etc. \u00e9 muito chato e pouco pr\u00e1tico.<\/p>\n

De acordo com uma postagem de Periscopix<\/a> (Recomendo seguir o blog desta ag\u00eancia!) Correspondente a 12 de julho, o Google pode estar tentando incorporar esta op\u00e7\u00e3o em "Personalizar colunas":<\/p>\n

\"AdWords<\/p>\n

Uma vez l\u00e1, ver\u00edamos a op\u00e7\u00e3o de "Google Analytics" e as m\u00e9tricas que podemos incluir entre as colunas de dados de nossa interface do Adwords.<\/p>\n

\"Dados<\/p>\n

Poder visualizar essas m\u00e9tricas diretamente no Adwords nos ajudar\u00e1 a saber muito melhor o valor real que as palavras-chave de nossas campanhas fornecem, pois embora uma palavra-chave possa n\u00e3o estar tendo bons resultados de convers\u00e3o, por sua vez, pode estar tendo muito bons valores tempo gasto no site ou talvez uma taxa de rejei\u00e7\u00e3o muito baixa.<\/p>\n

Junto com a recente integra\u00e7\u00e3o do Otimizador de website com o Analytics, \u00e9 mais do que claro que o plano de curto prazo do Google \u00e9 integrar muito mais todos os seus servi\u00e7os e ferramentas.<\/p>\n

Os caras da Periscopix admitem que atualmente s\u00f3 podem visualizar essa op\u00e7\u00e3o em uma de suas contas e eu pessoalmente n\u00e3o vejo essa op\u00e7\u00e3o em nenhuma das minhas, no entanto, estou ansioso por isso!<\/p>","protected":false},"excerpt":{"rendered":"

Un deseo de la mayor\u00eda de los usuarios de Adwords siempre ha sido poder visualizar las m\u00e9tricas principales de Analytics directamente en la interfase de Adwords. Si bien hace un tiempo se pueden enlazar cuentas de Adwords y Analytics, ir cambiando de pesta\u00f1as en el navegador solamente para ver un dato puntual sobre una campa\u00f1a,…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1736","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nM\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords - 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