{"id":1747,"date":"2012-08-10T15:58:18","date_gmt":"2012-08-10T18:58:18","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1747"},"modified":"2012-08-10T15:59:45","modified_gmt":"2012-08-10T18:59:45","slug":"google-adwords-remarketing-se-vuelve-mas-facil","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-remarketing-torna-se-mais-facil\/","title":{"rendered":"Google Adwords: Remarketing fica mais f\u00e1cil!"},"content":{"rendered":"

Uma das minhas ferramentas favoritas do Google Adwords nos \u00faltimos tempos \u00e9 sem d\u00favida o Remarketing, por\u00e9m um dos principais problemas com esta ferramenta \u00e9 que criar listas diferentes era muito tedioso j\u00e1 que c\u00f3digos diferentes tinham que ser inclu\u00eddos nas p\u00e1ginas correspondentes a cada um pronto.<\/p>\n

Essa particularidade trouxe muitos inconvenientes al\u00e9m da inviabilidade, mas n\u00e3o eram raros os erros de implementa\u00e7\u00e3o que faziam com que as listas n\u00e3o fossem corretamente segmentadas.<\/p>\n

Uma das \u00faltimas mudan\u00e7as implementadas pelo Adwords permite criar diferentes listas de remarketing a partir de um \u00fanico c\u00f3digo e segmentar as listas de acordo com o URL onde o c\u00f3digo est\u00e1 implementado.<\/p>\n

Como \u00e9 que isto funciona?<\/strong><\/p>\n

Atualmente, quando acessamos P\u00fablico na biblioteca compartilhada, se ainda n\u00e3o extra\u00edmos o c\u00f3digo de remarketing, encontraremos a seguinte mensagem explicando a nova forma de criar listas de remarketing:<\/span><\/p>\n

\"remarketing<\/a><\/span><\/p>\n

Assim que clicarmos em "Configurar remarketing", obteremos o c\u00f3digo de remarketing que devemos adicionar a todo o site.<\/span><\/p>\n

\"remarketing<\/a>Ao clicar em \u00abContinuar\u00bb temos a possibilidade de configurar a nossa primeira lista de acordo com a URL onde queremos inserir o cookie de Remarketing para o utilizador.<\/span><\/p>\n

\"remarketing<\/a>Se clicarmos em "Cancelar" sem fazer nenhuma configura\u00e7\u00e3o, teremos dispon\u00edvel apenas a lista principal na qual s\u00e3o contabilizados todos os usu\u00e1rios para os quais o cookie de Remarketing foi inserido.<\/span><\/p>\n

\"remarketing
\nCaso tenhamos configurado uma lista, por exemplo de usu\u00e1rios que visitaram uma categoria espec\u00edfica do site, chegaram ao final do carrinho de compras ou visitaram um determinado subdom\u00ednio, devemos ver todas as listas criadas nessa tela.<\/span><\/p>\n

Implementando o c\u00f3digo de Remarketing em todas as p\u00e1ginas do site correspondentes \u00e0 conta Adwords e criando listas por URL, podemos criar campanhas de Remarketing muito bem segmentadas de forma f\u00e1cil e r\u00e1pida.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Una de mis herramientas favoritas de Google Adwords en este \u00faltimo tiempo es sin lugar a dudas Remarketing, sin embargo uno de los principales problemas con esta herramienta es que crear diferentes listas resultaba muy tedioso ya que se deb\u00edan incluir distintos c\u00f3digos en las p\u00e1ginas correspondientes a cada lista. Esta particularidad tra\u00eda muchos inconvenientes…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1747","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil! - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-remarketing-torna-se-mais-facil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil! 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