{"id":1760,"date":"2012-09-12T13:18:37","date_gmt":"2012-09-12T16:18:37","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1760"},"modified":"2012-09-12T13:18:37","modified_gmt":"2012-09-12T16:18:37","slug":"optimiza-tus-campanas-en-la-red-de-display-exclusion-de-categorias","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/otimize-seus-capuzes-no-display-rede-exclusao-de-categorias\/","title":{"rendered":"Otimize suas campanhas na Rede de Display: exclus\u00e3o de categoria"},"content":{"rendered":"<p>A Rede de Display \u00e9 amada por alguns e odiada por outros, principalmente porque, para otimiz\u00e1-la com efic\u00e1cia, devemos mudar a mentalidade que usamos para otimizar campanhas na Rede de Pesquisa.<\/p>\n<p>Pessoalmente, penso na Rede de Pesquisa e na Rede de Display como duas redes totalmente independentes e com suas pr\u00f3prias t\u00e9cnicas de otimiza\u00e7\u00e3o, que n\u00e3o devem ser medidas com a mesma regra e devem ser trabalhadas individualmente.<\/p>\n<p>Uma t\u00e9cnica de otimiza\u00e7\u00e3o que funciona MUITO bem na Rede de Display e geralmente \u00e9 subutilizada \u00e9 a exclus\u00e3o de categoria.<\/p>\n<p>Essa t\u00e9cnica envolve a exclus\u00e3o das categorias de site que nossas campanhas da Rede de Display mostram, independentemente de serem campanhas contextuais ou de canais gerenciados, que apresentam o pior desempenho com base em nossas metas.<\/p>\n<p>A exclus\u00e3o de categoria \u00e9 bastante simples de realizar e o valor de otimiza\u00e7\u00e3o que pode agregar \u00e0s nossas campanhas na Rede de Display \u00e9 muito alto, portanto, n\u00e3o h\u00e1 motivo para n\u00e3o excluir categorias se estivermos exibindo campanhas na Rede de Display.<\/p>\n<p><strong>CERTO! Mas como fa\u00e7o para ver quais categorias devo excluir?<\/strong><\/p>\n<p>As categorias de pior desempenho podem ser exclu\u00eddas seguindo as 4 etapas a seguir:<\/p>\n<p><strong>1) <\/strong>Acesse a guia &quot;Rede de Display&quot; da campanha de nosso interesse.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1761\" title=\"rede de exibi\u00e7\u00e3o 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-1.jpg\" alt=\"exclus\u00e3o de categoria\" width=\"973\" height=\"266\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-1.jpg 973w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-1-820x224.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-1-300x82.jpg 300w\" sizes=\"(max-width: 973px) 100vw, 973px\" \/><\/a><\/p>\n<p><strong>2)<\/strong> Clique na op\u00e7\u00e3o &quot;Exclus\u00f5es&quot; e selecione &quot;Categorias&quot; no menu.<\/p>\n<p><strong><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-21.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1765\" title=\"rede de exibi\u00e7\u00e3o 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-21.jpg\" alt=\"\" width=\"799\" height=\"175\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-21.jpg 799w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-21-300x65.jpg 300w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a>3)<\/strong> Ent\u00e3o, \u00e0 direita, veremos uma op\u00e7\u00e3o para excluir categorias no n\u00edvel da campanha, devemos selecionar a op\u00e7\u00e3o \u00abAdicionar exclus\u00f5es\u00bb.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1768\" title=\"rede de exibi\u00e7\u00e3o 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-31.jpg\" alt=\"\" width=\"814\" height=\"198\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-31.jpg 814w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-31-300x72.jpg 300w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/a><strong>4) <\/strong>Assim que a etapa anterior estiver pronta, uma janela se abrir\u00e1 com os dados de todas as categorias do site onde nossos an\u00fancios foram vistos e poderemos selecionar aquelas que queremos excluir.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-41.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1770\" title=\"rede de exibi\u00e7\u00e3o 4\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-41.jpg\" alt=\"\" width=\"722\" height=\"415\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-41.jpg 722w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/red-de-display-41-300x172.jpg 300w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/a><\/p>\n<p>Depois de selecionar todas as categorias que apresentam baixo desempenho para a campanha, clicamos em \u00abSalvar\u00bb e <strong>voila! <\/strong>Deixaremos de veicular nossos an\u00fancios da Rede de Display nessas categorias.<\/p>\n<p>Seguindo essas etapas simples, em alguns minutos podemos melhorar muito o desempenho de nossas campanhas para a Rede de Display.<\/p>","protected":false},"excerpt":{"rendered":"<p>La Red de Display es amada por unos y odiada por otros, m\u00e1s que nada debido a que para poder optimizarla efectivamente debemos cambiar la mentalidad que utilizamos para optimizar las campa\u00f1as en la Red de B\u00fasqueda. Personalmente pienso en la Red de B\u00fasqueda y en la Red de Display como dos redes totalmente independientes&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,91],"class_list":["post-1760","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-red-de-display"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimiza tus campa\u00f1as en la Red de Display: Exclusi\u00f3n de Categor\u00edas - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Optimiza tus campa\u00f1as en la Red de Display: Exclusi\u00f3n de Categor\u00edas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/otimize-seus-capuzes-no-display-rede-exclusao-de-categorias\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimiza tus campa\u00f1as en la Red de Display: Exclusi\u00f3n de Categor\u00edas - 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