{"id":1778,"date":"2012-09-30T19:34:50","date_gmt":"2012-09-30T22:34:50","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1778"},"modified":"2012-09-30T19:34:50","modified_gmt":"2012-09-30T22:34:50","slug":"remarketing-llega-a-la-red-de-busqueda-beta","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/remarketing-hits-the-beta-search-net\/","title":{"rendered":"O remarketing chega \u00e0 rede de pesquisa! (Beta)"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/remarketing-en-red-de-busqueda1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1784\" title=\"remarketing da rede de pesquisa\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/09\/remarketing-en-red-de-busqueda1.jpg\" alt=\"remarketing da rede de pesquisa\" width=\"204\" height=\"121\" \/><\/a>De acordo com <a href=\"http:\/\/searchenginewatch.com\/article\/2208956\/Google-Launches-Remarketing-in-Search-in-Beta\">Watch Engine Search<\/a>, O Google acaba de lan\u00e7ar uma vers\u00e3o BETA de sua j\u00e1 famosa ferramenta de Remarketing, mas desta vez voltada para a Rede de Pesquisa.<\/p>\n<p>&nbsp;<\/p>\n<p>O remarketing, como o conhec\u00edamos at\u00e9 agora, funcionava apenas para a Rede de Display, \u00e9 uma op\u00e7\u00e3o de segmenta\u00e7\u00e3o por meio da qual podemos mostrar an\u00fancios personalizados para listas de usu\u00e1rios que j\u00e1 visitaram nosso site ou uma se\u00e7\u00e3o espec\u00edfica dele.<\/p>\n<p>Por exemplo, uma ag\u00eancia de viagens que oferece pacotes tur\u00edsticos pode criar listas de remarketing para usu\u00e1rios que mostraram interesse em um destino espec\u00edfico e, em seguida, mostrar a eles an\u00fancios na Rede de Display relacionados a esses destinos.<\/p>\n<p>O Google anunciou recentemente o Remarketing para a Rede de Pesquisa, que visa trazer os benef\u00edcios do Remarketing para os resultados de pesquisa.<\/p>\n<p>A ideia \u00e9 poder mostrar an\u00fancios de texto escritos especialmente para usu\u00e1rios que j\u00e1 visitaram nosso site.<br \/>\nExemplo: se um usu\u00e1rio que j\u00e1 visitou nosso site e est\u00e1 pesquisando no Google os servi\u00e7os ou produtos que oferecemos, podemos exibir an\u00fancios de texto com ofertas especiais ou descontos.<\/p>\n<p><strong>Embora muito poucos usu\u00e1rios ainda pudessem colocar uma m\u00e3o nessa nova op\u00e7\u00e3o, alguns dos benef\u00edcios de usar o remarketing para pesquisa podem ser:<\/strong><\/p>\n<p><strong>1) Maximize a relev\u00e2ncia de seus an\u00fancios: <\/strong>O remarketing para pesquisa nos permitiria melhorar a relev\u00e2ncia de nossos an\u00fancios para usu\u00e1rios que j\u00e1 visitaram nosso site ou uma se\u00e7\u00e3o espec\u00edfica dele.<\/p>\n<p><strong>2) Aumente o valor associado a um clique: <\/strong>Um usu\u00e1rio familiarizado com nossa marca tem maior chance de fazer um contato, uma compra ou qualquer outro tipo de convers\u00e3o desejada.<\/p>\n<p><strong>3) Melhor sele\u00e7\u00e3o de p\u00e1gina de destino:<\/strong> Sabendo que o usu\u00e1rio j\u00e1 tem conhecimento pr\u00e9vio sobre nossa marca e tamb\u00e9m conhecendo as p\u00e1ginas que o usu\u00e1rio j\u00e1 visitou em nosso site, podemos redirecionar os an\u00fancios para landing pages muito mais relevantes para criar uma experi\u00eancia personalizada.<\/p>\n<p>Remarketing \u00e9 uma estrat\u00e9gia que j\u00e1 provou apresentar \u00f3timos resultados anteriormente, por\u00e9m as regras que ser\u00e3o aplicadas para o Remarketing na Rede de Pesquisa ainda n\u00e3o s\u00e3o muito claras, pois dada a natureza de ambas as redes, certamente algumas restri\u00e7\u00f5es ser\u00e3o necess\u00e1rias para preservar a qualidade de resultados de pesquisa no Google.<\/p>\n<p>Desnecess\u00e1rio dizer que assim que eu puder colocar minhas m\u00e3os nessa nova op\u00e7\u00e3o de orienta\u00e7\u00e3o, vou fazer testes e escrever minhas experi\u00eancias \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan Search Engine Watch, Google acaba de lanzar una versi\u00f3n BETA de su ya famosa herramienta de Remarketing, pero esta vez orientada para la Red de B\u00fasqueda. &nbsp; Remarketing, tal como lo conoc\u00edamos hasta ahora funcionaba solamente para la Red de Display, es una opci\u00f3n de orientaci\u00f3n mediante la cual podemos mostrar anuncios personalizados a&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,52],"class_list":["post-1778","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-remarketing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remarketing llega a la Red de B\u00fasqueda! 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