{"id":1789,"date":"2012-10-19T06:00:08","date_gmt":"2012-10-19T09:00:08","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1789"},"modified":"2012-10-19T03:05:35","modified_gmt":"2012-10-19T06:05:35","slug":"extensiones-sociales-en-google-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/social-extensions-in-google-adwords\/","title":{"rendered":"Extens\u00f5es Sociais no Google Adwords"},"content":{"rendered":"

O Google+ est\u00e1 crescendo aos trancos e barrancos (eu pessoalmente adoro Hangouts) e a inclus\u00e3o de extens\u00f5es sociais em an\u00fancios do Adwords est\u00e1 se tornando uma pr\u00e1tica padr\u00e3o na ind\u00fastria.<\/p>\n

Ok, mas especificamente quais s\u00e3o essas extens\u00f5es sociais?<\/strong><\/p>\n

As extens\u00f5es sociais mostram os dados de nossa p\u00e1gina do Google+ abaixo de nossos an\u00fancios do Adwords para usu\u00e1rios que est\u00e3o logados em suas contas do Google+ quando pesquisam.<\/p>\n

\"Extens\u00f5es<\/a><\/p>\n

No caso de algu\u00e9m de nossos c\u00edrculos dar "+1" ou seguir a marca em quest\u00e3o, veremos suas imagens de perfil acompanhando o an\u00fancio.<\/p>\n

A prop\u00f3sito, as extens\u00f5es sociais tamb\u00e9m funcionam para a Rede de Display!<\/p>\n

Exemplo:<\/strong><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Por que voc\u00ea deve usar extens\u00f5es sociais?<\/strong><\/p>\n

De acordo com estudos feitos pelo Google, as extens\u00f5es sociais ajudam a melhorar o CTR de um an\u00fancio entre 5% a 10%, com an\u00fancios que mostram uma rela\u00e7\u00e3o entre algumas das conex\u00f5es do usu\u00e1rio e a marca sendo muito mais eficazes.<\/p>\n

\u00c9 importante ter em mente que se um usu\u00e1rio clica na extens\u00e3o social, ele \u00e9 direcionado para a p\u00e1gina do Google+ da empresa, ent\u00e3o uma estrat\u00e9gia deve ser desenvolvida para essa rede social a fim de atrair a aten\u00e7\u00e3o do usu\u00e1rio e lev\u00e1-lo a realizar a convers\u00e3o que desejamos.<\/p>\n

Mas ... O que eu preciso para usar extens\u00f5es sociais?<\/strong><\/p>\n

Para usar extens\u00f5es sociais em seus an\u00fancios do AdWords, voc\u00ea s\u00f3 precisa criar uma conta corporativa no Google+, o que pode ser feito no seguinte link: Google+ Business<\/a><\/p>\n

Para que serve uma p\u00e1gina do Google+ para minha empresa?<\/strong><\/p>\n

As p\u00e1ginas de neg\u00f3cios do Google+ s\u00e3o muito semelhantes \u00e0s fanpages do Facebook em termos do que podemos fazer, basicamente, \u00e9 mais uma ferramenta de comunica\u00e7\u00e3o com nossos consumidores onde podemos publicar conte\u00fado, realizar concursos, ofertas especiais, etc.<\/p>\n

Tenho tudo pronto, como fa\u00e7o para adicionar extens\u00f5es sociais aos meus an\u00fancios do AdWords?<\/strong><\/p>\n

Basta adicionar a extens\u00e3o social em todas as campanhas correspondentes, para isso clicamos no separador "Extens\u00f5es de an\u00fancio" e a seguir seleccionamos a op\u00e7\u00e3o "Extens\u00f5es sociais".<\/p>\n

\"\"<\/a>Depois de criar a extens\u00e3o social, nessa mesma guia podemos ver seu desempenho no n\u00edvel da campanha.<\/p>\n

\u00c9 importante lembrar que para utilizar as extens\u00f5es sociais \u00e9 necess\u00e1rio vincular a p\u00e1gina da marca no Google+ ao nosso site, para isso devemos seguir os seguintes passos: P\u00e1ginas do Google +<\/a><\/p>\n

Caso de estudo<\/strong><\/p>\n

Um estudo de caso muito interessante \u00e9 o da Cadbury durante as Olimp\u00edadas e como eles conseguiram aproveitar as conversas que estavam ocorrendo no Google+ sobre a marca para conseguir 1,2 milh\u00e3o de seguidores.<\/p>\n

Voc\u00ea pode ver o estudo de caso no seguinte link: Estudo de caso da Cadbury<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Google+ est\u00e1 creciendo a pasos agigantados (Personalmente me encantan los Hangouts) y la inclusi\u00f3n de extensiones sociales en los anuncios de Adwords se est\u00e1 volviendo una pr\u00e1ctica standard en la industria. Ok, \u00bfPero concretamente que son estas extensiones sociales? Las extensiones sociales muestran los datos de nuestra p\u00e1gina de Google+ debajo de nuestros anuncios de…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[135,14],"class_list":["post-1789","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nExtensiones Sociales en Google Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Extensiones Sociales en Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/estensioni-social-in-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Extensiones Sociales en Google Adwords - 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