{"id":1799,"date":"2012-11-11T23:16:27","date_gmt":"2012-11-12T02:16:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1799"},"modified":"2012-11-11T23:20:33","modified_gmt":"2012-11-12T02:20:33","slug":"utiliza-adwords-para-email-marketing-communication-ad-extensions","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/","title":{"rendered":"Use o Adwords para marketing por e-mail: extens\u00f5es de an\u00fancio de comunica\u00e7\u00e3o"},"content":{"rendered":"

Uma das op\u00e7\u00f5es mais interessantes do Adwords que est\u00e1 atualmente em beta \u00e9 "Extens\u00f5es de comunica\u00e7\u00e3o" ou "Extens\u00f5es de comunica\u00e7\u00e3o".<\/p>\n

Esta op\u00e7\u00e3o permite-nos adicionar uma extens\u00e3o aos nossos an\u00fancios a partir da qual os utilizadores podem subscrever atrav\u00e9s do seu endere\u00e7o de email para receber ofertas ou a nossa newsletter.<\/p>\n

Exemplo:<\/strong><\/p>\n

\"extens\u00f5es<\/a><\/p>\n

Uma das vantagens claras deste tipo de extens\u00e3o \u00e9 que podemos captar as informa\u00e7\u00f5es de contacto de um potencial cliente directamente no motor de busca, sem que este tenha de aceder ao nosso landing pelo custo de um clique.<\/p>\n

Atualmente, as extens\u00f5es de comunica\u00e7\u00e3o podem ser usadas para os seguintes fins:<\/p>\n

1) Solicite uma liga\u00e7\u00e3o:<\/strong> O usu\u00e1rio pode inserir seu n\u00famero de telefone para solicitar uma liga\u00e7\u00e3o da empresa de publicidade.<\/p>\n

2) Solicite um e-mail: <\/strong>O usu\u00e1rio insere um endere\u00e7o de e-mail na extens\u00e3o de an\u00fancio para solicitar contato por e-mail.<\/p>\n

3) Inscreva-se para receber um boletim informativo: <\/strong>Voc\u00ea tamb\u00e9m pode simplesmente convidar o usu\u00e1rio a se inscrever no boletim informativo do anunciante.<\/p>\n

Embora esta ferramenta poderosa ainda esteja em beta, atrevo-me a dizer que \u00e9 um complemento de gera\u00e7\u00e3o de banco de dados \u00fatil para praticamente qualquer estrat\u00e9gia de marketing por e-mail de anunciante.<\/p>\n

Esperamos que em pouco tempo esteja dispon\u00edvel para todos os anunciantes \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"

Una de de las opciones m\u00e1s interesantes de Adwords que actualmente se encuentra en fase Beta es \u00abCommunication Extensions\u00bb o \u00abExtensiones de Comunicaci\u00f3n\u00bb. Esta opci\u00f3n nos permite agregar una extensi\u00f3n a nuestros anuncios desde la cual los usuarios pueden suscribirse a trav\u00e9s de su direcci\u00f3n de email a recibir ofertas o a nuestro newsletter. Ejemplo:…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[132,14,8],"class_list":["post-1799","post","type-post","status-publish","format-standard","hentry","category-google","tag-email-marketing","tag-google-adwords","tag-posicionamiento-web"],"aioseo_notices":[],"yoast_head":"\nUtiliza Adwords para Email Marketing: Communication Ad Extensions - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Communication Ad Extensions o Extensiones de Comunicaci\u00f3n es una poderosa herramienta de Adwords actualmente en Beta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utiliza Adwords para Email Marketing: Communication Ad Extensions - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Communication Ad Extensions o Extensiones de Comunicaci\u00f3n es una poderosa herramienta de Adwords actualmente en Beta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-12T02:16:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-11-12T02:20:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/11\/google-adwords-extensiones-de-comunicacion.gif\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/\",\"name\":\"Utiliza Adwords para Email Marketing: Communication Ad Extensions - 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