{"id":1827,"date":"2013-02-25T16:10:19","date_gmt":"2013-02-25T19:10:19","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1827"},"modified":"2013-02-25T20:57:47","modified_gmt":"2013-02-25T23:57:47","slug":"administrador-de-etiquetas-de-google","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-tag-manager-2\/","title":{"rendered":"Gerenciador de tags do Google"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Um dos inc\u00f4modos frequentes \u00e9 lidar com a implementa\u00e7\u00e3o de diferentes tags ou tags para poder rastrear convers\u00f5es, gerar o pool de cookies para a lista de remarketing, etc.<\/p>\n

Para facilitar essa tarefa, o Google desenvolveu a ferramenta Gerenciador de tags<\/strong> o Tag Manager em ingl\u00eas, a partir do qual podemos gerenciar todas as tags que utilizamos a partir de uma \u00fanica plataforma e sem a necessidade de modificar manualmente o c\u00f3digo-fonte de nossos sites.<\/p>\n

Como funciona o Gerenciador de tags?<\/strong><\/p>\n

Essa ferramenta funciona por meio de um \u00fanico r\u00f3tulo, que eles chamam de fragmento de recipiente, que ser\u00e1 usado para gerenciar o restante dos r\u00f3tulos que usamos a partir do Label Manager.<\/p>\n

O snippet de cont\u00eainer deve ser implementado em todas as p\u00e1ginas do site, semelhante ao Google Analytics ou tags de remarketing.<\/p>\n

O benef\u00edcio mais importante \u00e9 a facilidade com que as diferentes tags que usamos no site podem ser gerenciadas sem a necessidade de recorrer a um programador ou tocar diretamente no c\u00f3digo-fonte, o que reduz consideravelmente o tempo de implementa\u00e7\u00e3o e diminui a possibilidade de erros.<\/p>\n

Parece \u00f3timo, mas o que eu fa\u00e7o agora?<\/strong><\/p>\n

1) Para come\u00e7ar, precisamos criar uma conta em google.com\/tagmanager<\/a><\/p>\n

2) Crie um snippet de cont\u00eainer e implemente-o em todas as p\u00e1ginas do site.<\/p>\n

3) Mapeie o site, pensando nas p\u00e1ginas em que deve ser ativada cada tag que vamos usar nele.<\/p>\n

4) Crie os r\u00f3tulos, regras, etc. de acordo com o mapeamento que realizamos anteriormente.<\/p>\n

5) Teste as mudan\u00e7as com a ferramenta Depura\u00e7\u00e3o e visualiza\u00e7\u00e3o<\/a><\/p>\n

6) Ative as altera\u00e7\u00f5es feitas e remova todas as tags que usamos anteriormente no site. Voil\u00e0!<\/strong><\/p>\n

Claramente, o Google est\u00e1 procurando cada vez mais integrar seus v\u00e1rios produtos em uma \u00fanica plataforma e, com o Gerenciador de tags, isso realmente ajuda a simplificar muito o trabalho a ser feito.<\/p>","protected":false},"excerpt":{"rendered":"

Una de las molestias frecuentes es lidiar con la implementaci\u00f3n de las distintas etiquetas o tags para poder realizar el seguimiento de conversiones, generar el cookie pool para la lista de remarketing, etc. Para facilitar esta tarea Google desarroll\u00f3 la herramienta Administrador de Etiquetas o Tag Manager en ingl\u00e9s, desde la cual podemos gestionar todas…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,139],"class_list":["post-1827","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"\nAdministrador de Etiquetas de Google - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Administrador de Etiquetas o TagManager de Google. 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