{"id":1881,"date":"2013-09-20T17:49:43","date_gmt":"2013-09-20T20:49:43","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1881"},"modified":"2013-09-20T17:55:00","modified_gmt":"2013-09-20T20:55:00","slug":"importar-conversiones-offline-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/importar-offline-conversoes-para-adwords\/","title":{"rendered":"Importar convers\u00f5es offline para o Adwords"},"content":{"rendered":"<p>Um dos maiores desafios para alguns anunciantes \u00e9 ser capaz de determinar o valor do Adwords na gera\u00e7\u00e3o de vendas que s\u00e3o fechadas off-line, j\u00e1 que muitos anunciantes usam seus sites principalmente para capturar leads e, em seguida, fecham suas vendas com um vendedor off-line.<\/p>\n<p>Anteriormente, apenas os formul\u00e1rios de contato enviados gra\u00e7as aos an\u00fancios do Adwords podiam ser medidos como convers\u00e3o, mas, gra\u00e7as \u00e0 op\u00e7\u00e3o de importar convers\u00f5es, agora tamb\u00e9m \u00e9 poss\u00edvel atribuir vendas conclu\u00eddas off-line \u00e0s palavras-chave e an\u00fancios correspondentes.<\/p>\n<p>Para isso, \u00e9 necess\u00e1rio salvar o &quot;ID&quot; do clique, que \u00e9 mostrado no URL de destino como uma vari\u00e1vel chamada &quot;GCLID&quot; quando ativamos a marca\u00e7\u00e3o autom\u00e1tica.<\/p>\n<p>Essas informa\u00e7\u00f5es devem ser salvas em um cookie e enviadas juntamente com o formul\u00e1rio de contato para posterior monitoramento.<\/p>\n<p><strong>Exemplo de URL com codifica\u00e7\u00e3o autom\u00e1tica<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1882\" title=\"Captura de tela 20\/09\/2013 \u00e0s 17h30.58\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png\" alt=\"GCLID Adwords\" width=\"466\" height=\"38\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png 466w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58-300x24.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/a><\/p>\n<p>Ent\u00e3o as convers\u00f5es devem ser importadas atrav\u00e9s da nova op\u00e7\u00e3o de convers\u00e3o, o ideal \u00e9 import\u00e1-las periodicamente de acordo com a necessidade da campanha, normalmente as convers\u00f5es devem ser importadas semanalmente ou mensalmente.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1883\" title=\"Screenshot 2013-09-20 at 17.30.09\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png\" alt=\"Importe convers\u00f5es offline para o Adwords\" width=\"466\" height=\"239\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png 466w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09-300x153.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/a><\/p>\n<p>O gr\u00e1fico a seguir ilustra o processo de rastreamento de convers\u00e3o offline.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1885\" title=\"adwords-import-convers\u00f5es\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg\" alt=\"\" width=\"1275\" height=\"1200\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg 1275w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-820x772.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-300x282.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-1024x963.jpg 1024w\" sizes=\"(max-width: 1275px) 100vw, 1275px\" \/><\/a>Essa op\u00e7\u00e3o de importa\u00e7\u00e3o de convers\u00f5es \u00e9 especialmente importante para aqueles anunciantes que usam o Adwords para gerar leads de clientes em potencial e, em seguida, fechar vendas por meios que normalmente n\u00e3o s\u00e3o mensur\u00e1veis pelo sistema.<\/p>\n<p>Alguns CRMs populares como SalesForce e SugarCRM j\u00e1 possuem integra\u00e7\u00e3o para esta op\u00e7\u00e3o de importa\u00e7\u00e3o de convers\u00e3o.<\/p>\n<p>No link a seguir voc\u00ea pode ver mais informa\u00e7\u00f5es sobre o assunto:\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/2998031?hl=es\">https:\/\/support.google.com\/adwords\/answer\/2998031?hl=es<\/a><\/p>\n<p>Fonte: <a href=\"http:\/\/www.juanmerodio.com\/2013\/importador-de-conversiones-de-adwords-funcionalidad-para-analizar-las-conversiones-offline\/\">Juan Merodio<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Uno de los desaf\u00edos m\u00e1s importantes para algunos anunciantes es poder determinar el valor que tiene Adwords para generar ventas que se cierran offline, ya que muchos anunciantes utilizan sus sitios web principalmente para captar clientes potenciales y luego cerrar sus ventas con un vendedor de forma offline. Anteriormente solo se pod\u00edan medir como conversi\u00f3n&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1881","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importar Conversiones Offline en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords permite desde hace poco tiempo la opci\u00f3n de importar datos de conversiones concretadas de forma offline para asignarlas a las palabras clave correspondientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/import-offline-conversions-into-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importar Conversiones Offline en Adwords - 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