{"id":214,"date":"2009-12-06T23:26:32","date_gmt":"2009-12-07T02:26:32","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=214"},"modified":"2009-12-06T23:26:32","modified_gmt":"2009-12-07T02:26:32","slug":"seo-que-es-el-porcentaje-de-rebote-bounce-rate","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/seo-web-posicionamento\/seo-what-is-bounce-rate-bounce-rate\/","title":{"rendered":"SEO: Qual \u00e9 a taxa de rejei\u00e7\u00e3o?"},"content":{"rendered":"<p>Conversando com <a href=\"http:\/\/www.twitter.com\/chicaseo\">@chicaseo<\/a> No Twitter, tive a ideia deste artigo. Vou simplesmente explicar o que \u00e9 a taxa de rejei\u00e7\u00e3o que vemos no Google Analytics e desmistificar alguns mitos em torno disso.<\/p>\n<p><strong>Qual \u00e9 a taxa de rejei\u00e7\u00e3o ou taxa de rejei\u00e7\u00e3o?<\/strong><\/p>\n<p>Nada mais \u00e9 do que a porcentagem de pessoas que entram e saem do nosso site sem ver outra p\u00e1gina dele.<\/p>\n<p><strong>Mito: quanto mais baixa for a taxa de rejei\u00e7\u00e3o, melhor ser\u00e1 a otimiza\u00e7\u00e3o do nosso site.<\/strong><\/p>\n<p>Isso pode ser verdade para a maioria dos sites, mas como nem todos os dados s\u00e3o bons nem ruins em si, depende do contexto fornecido para determinar se est\u00e1 ajudando ou n\u00e3o a atingir nossos objetivos.<\/p>\n<p>Por exemplo, a Wikipedia deve ter uma taxa de rejei\u00e7\u00e3o muito alta, pois quando algu\u00e9m procura por uma informa\u00e7\u00e3o espec\u00edfica sobre uma figura hist\u00f3rica ou algo parecido, ela tende a entrar para buscar apenas essa informa\u00e7\u00e3o e ent\u00e3o sair.<\/p>\n<p>O site atingiu seu objetivo (servir como uma enciclop\u00e9dia de refer\u00eancia universal), portanto, uma alta taxa de rejei\u00e7\u00e3o n\u00e3o prova o contr\u00e1rio.<\/p>\n<p>A mesma coisa acontece comigo, por exemplo, em sites ou artigos onde j\u00e1 falo sobre um t\u00f3pico muito espec\u00edfico <strong>que provavelmente o navegador est\u00e1 procurando apenas por informa\u00e7\u00f5es espec\u00edficas <\/strong>sobre um t\u00f3pico para algo que voc\u00ea precisa fazer em breve e n\u00e3o tem interesse ou tempo agora para ler outros artigos.<\/p>\n<p>Talvez se nosso site vender algo e uma p\u00e1gina de produto tiver uma alta taxa de rejei\u00e7\u00e3o (os usu\u00e1rios n\u00e3o acessam o formul\u00e1rio de compra, por exemplo) <strong>l\u00e1 se uma alta porcentagem de rebote deveria nos alarmar <\/strong>e ver se, fazendo altera\u00e7\u00f5es no design ou na reda\u00e7\u00e3o, podemos melhorar essa situa\u00e7\u00e3o.<\/p>\n<p>Existem muitos artigos sobre o que \u00e9 a taxa de rejei\u00e7\u00e3o, mas a \u00fanica coisa que gostaria de destacar \u00e9 a import\u00e2ncia de ver todos os dados como um conjunto que determina se estamos indo bem para nosso objetivo final, <strong>n\u00e3o h\u00e1 taxa de rejei\u00e7\u00e3o ideal<\/strong>.<\/p>\n<p>Isso varia em cada caso e faz parte do trabalho de um SEO determinar se nossa taxa de rejei\u00e7\u00e3o est\u00e1 de acordo com nosso site ou blog e quais mudan\u00e7as poder\u00edamos fazer para adapt\u00e1-la aos nossos objetivos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Conversando con @chicaseo en Twitter se me ocurri\u00f3 la idea para este art\u00edculo, sencillamente voy a explicar de qu\u00e9 se trata el porcentaje de rebote que vemos en el Google Analytics y desmitificar un par de mitos en torno a \u00e9l. Qu\u00e9 es el porcentaje de rebote o bounce rate? No es nada m\u00e1s que&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8,9],"class_list":["post-214","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-posicionamiento-web","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO: Qu\u00e9 es el Porcentaje de Rebote (bounce rate)? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"SEO: Qu\u00e9 es el porcentaje de rebote (bounce rate)? 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