{"id":274,"date":"2009-12-16T20:20:50","date_gmt":"2009-12-16T23:20:50","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=274"},"modified":"2009-12-16T20:20:50","modified_gmt":"2009-12-16T23:20:50","slug":"google-adwords-enlaces-adicionales","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-additional-links\/","title":{"rendered":"Google Adwords: Links adicionais"},"content":{"rendered":"<p>H\u00e1 alguns dias fui a um treinamento do Google Adwords e um dos t\u00f3picos mais interessantes foi a op\u00e7\u00e3o de <strong>&quot;Links adicionais&quot; para an\u00fancios do Adwords.<\/strong><\/p>\n<p><strong>O que s\u00e3o links adicionais?<\/strong><\/p>\n<p>Links Adicionais \u00e9 uma op\u00e7\u00e3o que nos permite adicionar, valendo a pena a redund\u00e2ncia, links adicionais aos nossos an\u00fancios de Adwords, de forma a oferecer ao utilizador uma s\u00e9rie de op\u00e7\u00f5es que o possam encaminhar para algo mais espec\u00edfico \u00e0s suas necessidades.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-277\" title=\"adicionais-links-google-adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/enlaces-adicionales-google-adwords1.jpg\" alt=\"adicionais-links-google-adwords\" width=\"500\" height=\"68\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/enlaces-adicionales-google-adwords1.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/enlaces-adicionales-google-adwords1-300x41.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Como podemos ver neste exemplo, a Dell utiliza esta op\u00e7\u00e3o para oferecer informa\u00e7\u00e3o e ofertas espec\u00edficas aos seus clientes, uma vez que se somos uma empresa interessada em comprar computadores desta marca para os nossos escrit\u00f3rios, podemos estar mais interessados em entrar directamente no link \u00ab Desktops: Profissionais e Empresas \u00bb\u00e0 p\u00e1gina principal do site.<\/p>\n<p><strong>Como eles funcionam?<\/strong><\/p>\n<p>Podemos escolher at\u00e9 10 links relacionados ao an\u00fancio, em cada caso o algoritmo escolhe os 4 an\u00fancios que ele cria mais relevantes para a busca feita pelo usu\u00e1rio.<\/p>\n<p><strong>\u00c9 claro que isso tem suas vantagens:<\/strong><\/p>\n<p>1- Aumente a lucratividade.<\/p>\n<p>2- Permite-nos destacar novas ofertas sem ter que recorrer a novos an\u00fancios.<\/p>\n<p>3- Segundo alguns estudos, o CTR sobe para 30%, o que n\u00e3o parece exagerado, pois estamos realmente oferecendo um valor agregado importante \u00e0 nossa propaganda.<\/p>\n<p><strong>Quais s\u00e3o os requisitos para usar links adicionais?<\/strong><\/p>\n<p>1- Nosso an\u00fancio deve estar na primeira posi\u00e7\u00e3o, isso funciona da mesma forma que nos resultados org\u00e2nicos quando a primeira posi\u00e7\u00e3o geralmente tem alguns links para p\u00e1ginas internas do site, abaixo podemos ver um exemplo de resultados org\u00e2nicos com adicionais links.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-279\" title=\"links-org\u00e2nicos adicionais\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/enlaces-adicionales-organicos.jpg\" alt=\"links-org\u00e2nicos adicionais\" width=\"500\" height=\"142\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/enlaces-adicionales-organicos.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/enlaces-adicionales-organicos-300x85.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>2- O CTR e a relev\u00e2ncia do an\u00fancio devem ser elevados, um an\u00fancio que ningu\u00e9m clica ou que o seu t\u00edtulo e descri\u00e7\u00e3o n\u00e3o correspondam ao conte\u00fado do site para o qual apontam n\u00e3o pode ser escolhido para esta op\u00e7\u00e3o.<\/p>\n<p>3- Os URLs devem conduzir \u00e0s p\u00e1ginas relevantes do site correspondente ao an\u00fancio.<\/p>\n<p>Uma excelente op\u00e7\u00e3o para disponibilizar ofertas novas e espec\u00edficas aos nossos potenciais clientes, sem os obrigar a navegar em todo o site para encontrar o que procuram.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas fu\u00ed a un entrenamiento de Google Adwords y uno de los temas m\u00e1s interesantes fue el de la opci\u00f3n de \u00abEnlaces Adicionales\u00bb para anuncios de Adwords. Qu\u00e9 son los enlaces adicionales? Enlaces Adicionales es una opci\u00f3n que nos permite agregar, valga la redundancia, enlaces adicionales a nuestros anuncios de Adwords con el&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,4],"tags":[14,10],"class_list":["post-274","post","type-post","status-publish","format-standard","hentry","category-google","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Enlaces Adicionales - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Enlaces adicionales es una nueva opcion de Google Adwords, en este art\u00edculo explicamos como requisitos para utilizarlos y ventajas de usar enlaces adicionales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-additional-links\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Enlaces Adicionales - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Enlaces adicionales es una nueva opcion de Google Adwords, en este art\u00edculo explicamos como requisitos para utilizarlos y ventajas de usar enlaces adicionales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-additional-links\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-16T23:20:50+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/enlaces-adicionales-google-adwords1.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-enlaces-adicionales\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-enlaces-adicionales\/\",\"name\":\"Google Adwords: Enlaces Adicionales - 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