{"id":3386,"date":"2015-01-19T13:59:24","date_gmt":"2015-01-19T16:59:24","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3386"},"modified":"2015-01-19T14:01:07","modified_gmt":"2015-01-19T17:01:07","slug":"como-saber-si-necesitas-un-sitio-web-optimizado-para-moviles","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/google-analytics\/como-saber-se-voce-precisa-de-um-site-otimizado-para-celular\/","title":{"rendered":"Google Analytics: como saber se voc\u00ea precisa de um site otimizado para celular"},"content":{"rendered":"

Um tema recorrente nos \u00faltimos meses quando da consultoria para empresas de todos os portes \u00e9 o alto percentual de tr\u00e1fego proveniente de dispositivos m\u00f3veis que muitas delas possuem, por\u00e9m na maioria dos casos os sites dessas empresas n\u00e3o est\u00e3o dispon\u00edveis. Preparado para oferecer uma boa experi\u00eancia aos usu\u00e1rios de dispositivos m\u00f3veis.<\/p>\n

Hoje em dia \u00e9 muito comum encontrar sites cujo percentual de tr\u00e1fego m\u00f3vel ultrapassa 30% e mesmo dependendo do tipo de neg\u00f3cio pode ultrapassar o tr\u00e1fego gerado em dispositivos desktop.<\/p>\n

Isso significa que, se n\u00e3o tivermos um site otimizado para celular, podemos estar perdendo 1 em cada 3 visitantes que recebemos, o que, obviamente, afeta seriamente os contatos e as vendas geradas.<\/p>\n

Como podemos saber se precisamos de um site otimizado para celular?<\/strong><\/p>\n

Felizmente, \u00e9 MUITO f\u00e1cil determinar se \u00e9 hora de otimizar nosso site para dispositivos m\u00f3veis, tudo o que precisamos \u00e9 o Google Analytics.<\/p>\n

Depois de entrar no Google Analytics, devemos selecionar "P\u00fablico> Celular> Vis\u00e3o geral".<\/p>\n

\"Screenshot<\/a><\/p>\n

 <\/p>\n

Com isso, obteremos um relat\u00f3rio do tr\u00e1fego que geramos de desktops, celulares e tablets.<\/p>\n

\"Screenshot<\/a><\/p>\n

Podemos ver como neste site em particular o 37.07% de tr\u00e1fego \u00e9 gerado a partir de dispositivos m\u00f3veis e tablets, portanto, n\u00e3o t\u00ea-lo otimizado para dispositivos m\u00f3veis seria um erro grave.<\/p>\n

Tamb\u00e9m \u00e9 importante conhecer a tend\u00eancia do tr\u00e1fego gerado a partir de dispositivos m\u00f3veis, pois \u00e9 poss\u00edvel que hoje voc\u00ea n\u00e3o esteja recebendo muito tr\u00e1fego m\u00f3vel, mas que esteja crescendo rapidamente e em breve voc\u00ea precise de um site otimizado para mobile.<\/p>\n

Para isso, podemos selecionar um per\u00edodo de tempo significativo, como os \u00faltimos 12 meses e, em seguida, segmentar as informa\u00e7\u00f5es da sess\u00e3o para mostrar apenas o tr\u00e1fego de celulares e tablets.<\/p>\n

\"Captura<\/a><\/p>\n

Com isso iremos obter as informa\u00e7\u00f5es das visitas provenientes de dispositivos m\u00f3veis e tablets no \u00faltimo ano.<\/p>\n

\"Screenshot<\/a><\/p>\n

Neste caso particular, no in\u00edcio de 2014, o tr\u00e1fego de dispositivos m\u00f3veis e tablets era de apenas 19.96% do tr\u00e1fego total, enquanto no final de 2014, o tr\u00e1fego de dispositivos m\u00f3veis representava 37.07% do tr\u00e1fego total.<\/p>\n

Esta tend\u00eancia continua a aumentar, pelo que se espera que at\u00e9 ao final de 2015 o tr\u00e1fego proveniente de dispositivos m\u00f3veis ultrapasse 50% do tr\u00e1fego total desta empresa.<\/p>\n

Este \u00e9 um caso em que otimizar o site para dispositivos m\u00f3veis deve ser uma alta prioridade, pois voc\u00ea pode obter benef\u00edcios de curto prazo, aproveitando melhor o tr\u00e1fego gerado hoje, bem como se preparando para o futuro.<\/p>","protected":false},"excerpt":{"rendered":"

Un tema recurrente en los \u00faltimos meses al realizar consultor\u00edas para empresas de todo tipo de tama\u00f1o, es el alto porcentaje de tr\u00e1fico originado desde dispositivos m\u00f3viles que poseen muchas de ellas, sin embargo en la mayor\u00eda de los casos los sitios web de dichas empresas no est\u00e1n preparados para ofrecer una buena experiencia a…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[139,114],"class_list":["post-3386","post","type-post","status-publish","format-standard","hentry","category-google-analytics","tag-google-analytics","tag-mobile"],"aioseo_notices":[],"yoast_head":"\nGoogle Analytics: C\u00f3mo saber si necesitas un sitio web optimizado para m\u00f3viles - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Aprende como utilizar Google Analytics para determinar si necesitas optimizar tu sitio web para m\u00f3viles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/google-analytics\/wie-sie-wissen-ob-sie-eine-fur-mobilgerate-optimierte-website-benotigen\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics: C\u00f3mo saber si necesitas un sitio web optimizado para m\u00f3viles - 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