{"id":3404,"date":"2015-02-11T19:09:20","date_gmt":"2015-02-11T22:09:20","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3404"},"modified":"2015-02-11T19:09:20","modified_gmt":"2015-02-11T22:09:20","slug":"facebook-ads-relevance-score-el-nivel-de-calidad-de-facebook","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/facebook-ads\/facebook-ads-relevant-score-facebook-quality-level\/","title":{"rendered":"An\u00fancios do Facebook: \u00cdndice de relev\u00e2ncia, &quot;\u00cdndice de qualidade&quot; do Facebook"},"content":{"rendered":"<p>O Facebook anunciou hoje que usar\u00e1 o &quot;\u00cdndice de Relev\u00e2ncia&quot; como uma m\u00e9trica para medir a relev\u00e2ncia de um an\u00fancio em rela\u00e7\u00e3o ao p\u00fablico-alvo ao qual se destina. Voc\u00ea pode ver o artigo original no seguinte link: <a href=\"https:\/\/www.facebook.com\/business\/news\/relevance-score\">Mostrando pontua\u00e7\u00f5es de relev\u00e2ncia para an\u00fancios Facebok no Facebook<\/a><\/p>\n<p>A partir desta semana, eles come\u00e7ar\u00e3o a mostrar a Pontua\u00e7\u00e3o de Relev\u00e2ncia como uma m\u00e9trica vis\u00edvel em nossos an\u00fancios.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3405\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score.jpg\" alt=\"pontua\u00e7\u00e3o de relev\u00e2ncia de an\u00fancios do Facebook\" width=\"619\" height=\"348\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score.jpg 619w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score-600x337.jpg 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score-300x168.jpg 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/a><\/p>\n<p><strong>Como funciona a Pontua\u00e7\u00e3o de Relev\u00e2ncia?<\/strong><\/p>\n<p>A pontua\u00e7\u00e3o de relev\u00e2ncia \u00e9 calculada de acordo com o feedback positivo e negativo esperado que um an\u00fancio recebe de seu p\u00fablico-alvo. Quanto maior o n\u00famero de indicadores positivos que um an\u00fancio gera, quanto maior sua Pontua\u00e7\u00e3o de Relev\u00e2ncia, esses indicadores positivos depender\u00e3o do objetivo do an\u00fancio. (Cliques, convers\u00f5es, exibi\u00e7\u00f5es de v\u00eddeo, etc.).<\/p>\n<p>Se um an\u00fancio for relatado ou ocultado uma porcentagem de vezes maior do que a m\u00e9dia esperada, sua Pontua\u00e7\u00e3o de Relev\u00e2ncia diminuir\u00e1.<\/p>\n<p>A pontua\u00e7\u00e3o de relev\u00e2ncia para an\u00fancios \u00e9 medida por um n\u00famero de 1 a 10, com 10 sendo a pontua\u00e7\u00e3o de relev\u00e2ncia mais alta poss\u00edvel. Essa pontua\u00e7\u00e3o \u00e9 atualizada conforme os usu\u00e1rios interagem com o an\u00fancio. Um ponto interessante a se ter em mente \u00e9 que as campanhas que visam gerar alcance e frequ\u00eancia ser\u00e3o pouco afetadas pelo \u00cdndice de Relev\u00e2ncia, uma vez que n\u00e3o s\u00e3o an\u00fancios que buscam a\u00e7\u00f5es espec\u00edficas dos usu\u00e1rios.<\/p>\n<p><strong>Por que a Pontua\u00e7\u00e3o de Relev\u00e2ncia \u00e9 importante?<\/strong><\/p>\n<p>Assim como o \u00cdndice de qualidade do AdWords, o \u00cdndice de relev\u00e2ncia nos ajuda a reduzir o custo de nossos an\u00fancios e otimizar os resultados de nossas campanhas. Por meio da Pontua\u00e7\u00e3o de Relev\u00e2ncia, poderemos saber se nossos an\u00fancios s\u00e3o realmente relevantes para nosso p\u00fablico-alvo e detectar oportunidades de otimiza\u00e7\u00e3o que talvez estiv\u00e9ssemos negligenciando.<\/p>\n<p><strong>N\u00e3o vamos ficar obcecados com o \u00cdndice de Relev\u00e2ncia!<\/strong><\/p>\n<p>Da mesma forma que com o \u00cdndice de qualidade, n\u00e3o devemos permitir que o \u00cdndice de relev\u00e2ncia determine a maneira como executamos nossas campanhas, mas \u00e9 uma m\u00e9trica \u00fatil a ser considerada quando a perspectiva sobre os objetivos de publicidade de nossos an\u00fancios n\u00e3o \u00e9 perdida. . O importante \u00e9 trabalhar para obter o Retorno do Investimento desejado.<\/p>\n<p>Pessoalmente, mal posso esperar para ver essa nova m\u00e9trica nas campanhas dos meus clientes \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook anunci\u00f3 hoy\u00a0que utilizar\u00e1 el \u00abRelevance Score\u00bb como una m\u00e9trica para medir la relevancia de un anuncio en relaci\u00f3n al p\u00fablico objetivo que se dirige, se puede ver el art\u00edculo original en el siguiente enlace: Showing Relevance Scores for Facebok Ads on Facebook Desde esta semana empezar\u00e1n a mostrar\u00a0el Relevance Score como una m\u00e9trica visible&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[137,126],"class_list":["post-3404","post","type-post","status-publish","format-standard","hentry","category-facebook-ads","tag-facebook-ads","tag-relevance-score"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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