{"id":3500,"date":"2015-09-22T10:42:05","date_gmt":"2015-09-22T13:42:05","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3500"},"modified":"2015-09-22T10:45:15","modified_gmt":"2015-09-22T13:45:15","slug":"seminario-performance-marketing-aplicado-al-inbound","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/seminario-desempenho-marketing-aplicado-ao-inbound\/","title":{"rendered":"Semin\u00e1rio: Marketing de Desempenho aplicado ao Inbound"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/09\/embudo-de-conversion.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3503 alignleft\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/09\/embudo-de-conversion.png\" alt=\"funil de convers\u00e3o\" width=\"254\" height=\"195\" \/><\/a>Nesta quinta-feira, dia 24, ser\u00e1 realizado em Buenos Aires o semin\u00e1rio &quot;T\u00e9cnicas de Performance aplicadas ao Inbound Marketing&quot;, do qual participarei como palestrante de Web Analytics ao lado de Jonathan Baldovino.<\/p>\n<p>O semin\u00e1rio se destaca pela praticidade, j\u00e1 que os conceitos podem ser aplicados rapidamente e com eles melhorar os resultados obtidos em seu site.<\/p>\n<p><strong>Os t\u00f3picos a serem desenvolvidos s\u00e3o:<\/strong><\/p>\n<p><strong>Organize a estrat\u00e9gia de entrada<\/strong><\/p>\n<ul>\n<li class=\"lplh-26\">Introdu\u00e7\u00e3o ao marketing de desempenho online<\/li>\n<li class=\"lplh-26\">Como desenvolver fluxogramas (UX)<\/li>\n<li class=\"lplh-26\">Integra\u00e7\u00e3o de elementos do ecossistema digital<\/li>\n<li class=\"lplh-26\">Filosofia \u00abescolha a sua pr\u00f3pria aventura\u00bb<\/li>\n<li class=\"lplh-26\">Atividade pr\u00e1tica<\/li>\n<\/ul>\n<p><strong>Otimiza\u00e7\u00e3o da taxa de convers\u00e3o<\/strong><\/p>\n<ul>\n<li class=\"lplh-26\">Introdu\u00e7\u00e3o Otimiza\u00e7\u00e3o da taxa de convers\u00e3o<\/li>\n<li class=\"lplh-26\">Pessoas de neg\u00f3cio<\/li>\n<li class=\"lplh-26\">Desenvolvimento de maquete<\/li>\n<li class=\"lplh-26\">Boas pr\u00e1ticas de otimiza\u00e7\u00e3o<\/li>\n<li class=\"lplh-26\">Compreendendo a psicologia do usu\u00e1rio<\/li>\n<li class=\"lplh-26\">Fatores de relev\u00e2ncia<\/li>\n<li class=\"lplh-26\">Exerc\u00edcio pr\u00e1tico<\/li>\n<\/ul>\n<p><strong>Web Analytics<\/strong><\/p>\n<ul>\n<li class=\"lplh-26\">Por que ser &quot;orientado por dados&quot;<\/li>\n<li class=\"lplh-26\">M\u00e9tricas vs KPIs<\/li>\n<li class=\"lplh-26\">Defini\u00e7\u00e3o de objetivos<\/li>\n<li class=\"lplh-26\">Ferramentas<\/li>\n<li class=\"lplh-26\">Intro Google Analytics<\/li>\n<li class=\"lplh-26\">Relat\u00f3rios essenciais<\/li>\n<li class=\"lplh-26\">Cria\u00e7\u00e3o de painel<\/li>\n<li class=\"lplh-26\">Cria\u00e7\u00e3o de meta<\/li>\n<li class=\"lplh-26\">Avalia\u00e7\u00e3o avan\u00e7ada com Google Analytics<\/li>\n<\/ul>\n<p>Voc\u00ea pode ver mais informa\u00e7\u00f5es no seguinte link: <a href=\"http:\/\/academy.socialme.cl\/seminario-de-performance-marketing-aplicado-inbound\/\">Semin\u00e1rio de marketing de desempenho aplicado ao Inbound<\/a><\/p>\n<p>Eu espero por voc\u00ea! \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Este jueves 24 se estar\u00e1 dictando en Buenos Aires el seminario \u00abT\u00e9cnicas de Performance aplicadas al Inbound Marketing\u00bb del cual formar\u00e9 parte como orador de Web Analytics al lado de Jonathan Baldovino. El seminario se destaca por su practicidad, ya que\u00a0los conceptos se pueden aplicar r\u00e1pidamente y con ellos mejorar los resultados obtenidos de tu&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[129,128,130],"class_list":["post-3500","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-seminario-inbound-marketing","tag-seminario-marketing-digital","tag-seminario-performance-marketing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seminario: Performance Marketing aplicado al Inbound  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Seminario de Performance Marketing aplicado al Inbound, 24 de Septiembre en Buenos Aires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/digitales-marketing\/seminar-performance-marketing-angewendet-auf-inbound\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seminario: Performance Marketing aplicado al Inbound  - 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