{"id":3533,"date":"2015-12-01T09:00:58","date_gmt":"2015-12-01T12:00:58","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3533"},"modified":"2015-11-30T22:58:16","modified_gmt":"2015-12-01T01:58:16","slug":"google-tag-manager-retomando-el-control","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/google-tag-manager\/google-tag-manager-taking-back-control\/","title":{"rendered":"Gerenciador de tags do Google: retomada do controle"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/google-tag-manager.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3534\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/google-tag-manager.png\" alt=\"gerenciador de tags google\" width=\"286\" height=\"155\" \/><\/a>Acompanhar todos os nossos esfor\u00e7os digitais pode apresentar algumas complica\u00e7\u00f5es operacionais e tecnol\u00f3gicas, por isso uma boa ferramenta de gerenciamento de tags \u00e9 essencial para facilitar o processo de marca\u00e7\u00e3o de um site ou aplicativo m\u00f3vel para a implementa\u00e7\u00e3o de ferramentas, rastreamento de convers\u00f5es, rastreamento de com\u00e9rcio eletr\u00f4nico, etc. .<\/span><\/p>\n<p><b>De que tipo de complica\u00e7\u00f5es estamos falando?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Erros ao inserir os c\u00f3digos de rastreamento.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tempo de resposta longo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Depend\u00eancia do ritmo de trabalho do respons\u00e1vel pela gest\u00e3o do site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apresentar erros de navega\u00e7\u00e3o em nosso site.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/tagmanager.google.com\">Gerenciador de tags do Google<\/a> Atualmente \u00e9 a minha ferramenta preferida de gerenciamento de tags, uma ferramenta muito amig\u00e1vel e simples que nos permite, ao instalar um \u00fanico c\u00f3digo, rastrear no Google Analytics, criar convers\u00f5es de AdWords ou campanhas de remarketing, bem como vincular servi\u00e7os de outros provedores como Linkedin, Comscore , Adroll e mais.<\/span><\/p>\n<p><b>Como o Gerenciador de tags nos beneficia?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduz o tempo de carregamento do nosso site por ter apenas um c\u00f3digo de rastreamento.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evite gerar erros ao instalar novos c\u00f3digos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e3o depende mais do 100% da pessoa que faz as altera\u00e7\u00f5es no site. O Gerenciador de tags do Google \u00e9 autogerenciado.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tenha a ajuda do Google para resolver qualquer problema que surgir.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Realize testes ao vivo das novas tags que criamos sem afetar a navega\u00e7\u00e3o em nosso site.<\/span><\/li>\n<\/ul>\n<p><b>Como fa\u00e7o para instalar o Gerenciador de tags?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Implementar o Gerenciador de tags do Google \u00e9 muito simples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Entrar para <a href=\"http:\/\/tagmanager.google.com\">tagmanager.google.com<\/a> e criar uma conta (voc\u00ea pode usar sua conta do Google).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Crie seu cont\u00eainer de site. Siga os 2 passos simples que o sistema pede para voc\u00ea fazer: nome do seu container e site ou aplicativo onde o container ser\u00e1 instalado. O sistema mostrar\u00e1 um c\u00f3digo que voc\u00ea deve instalar em seu site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inteligente! Depois de instalar o c\u00f3digo, voc\u00ea pode realizar testes para verificar se ele foi implementado corretamente. A partir deste momento voc\u00ea pode criar &quot;etiquetas&quot; de acordo com o tipo de monitoramento que deseja realizar.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O Gerenciador de tags do Google \u00e9 a ferramenta perfeita para ter controle de seus c\u00f3digos de rastreamento, bem como uma plataforma comprovada que reduz significativamente as complica\u00e7\u00f5es que costumam surgir.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Realizar el seguimiento de todos nuestros esfuerzos digitales puede presentar algunas complicaciones tanto operativas como tecnol\u00f3gicas, es por ello que una buena herramienta de Tag Management es fundamental para facilitar el proceso de etiquetado de un sitio web o aplicaci\u00f3n m\u00f3vil para la \u00a0implementaci\u00f3n de herramientas, seguimiento de conversiones, seguimiento de comercio electr\u00f3nico, etc. \u00bfDe&hellip;<\/p>","protected":false},"author":1,"featured_media":3534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[142],"class_list":["post-3533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tag-manager","tag-google-tag-manager"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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