{"id":3544,"date":"2015-12-08T10:47:25","date_gmt":"2015-12-08T13:47:25","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3544"},"modified":"2015-12-08T17:39:13","modified_gmt":"2015-12-08T20:39:13","slug":"3-tipos-de-campanas-para-promover-tu-aplicacion-para-moviles-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/3-tipos-de-campanha-para-promover-seu-aplicativo-para-celular-no-adwords\/","title":{"rendered":"Como promover seu aplicativo para celular no AdWords"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3545\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords-300x157.png\" alt=\"bell-mobile-applications-adwords\" width=\"300\" height=\"157\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords-300x157.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords-600x314.png 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/campana-aplicaciones-moviles-adwords.png 659w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Atualmente existem milhares de aplicativos m\u00f3veis dispon\u00edveis no mercado que competem entre si para atrair a aten\u00e7\u00e3o do consumidor e gerar instala\u00e7\u00e3o e intera\u00e7\u00e3o por parte dos usu\u00e1rios. Dado o n\u00edvel de concorr\u00eancia que se apresenta, \u00e9 imprescind\u00edvel ter uma estrat\u00e9gia de publicidade digital onde o p\u00fablico-alvo encontre facilmente a nossa aplica\u00e7\u00e3o.<\/p>\n<p>AdWords oferece a facilidade de gerar uma campanha intuitiva e a facilidade de integr\u00e1-la em diferentes formatos para ter um maior alcance e atingir o objetivo que voc\u00ea tem.<\/p>\n<p><strong>Que tipo de campanha pode ser gerada?<\/strong><\/p>\n<ul>\n<li>Campanha universal para apps<\/li>\n<li>Instala\u00e7\u00f5es de aplicativos para dispositivos m\u00f3veis<\/li>\n<li>Participa\u00e7\u00e3o no aplicativo para dispositivos m\u00f3veis<\/li>\n<\/ul>\n<p><strong>Campanha universal para apps<\/strong><\/p>\n<p>Este tipo de campanha \u00e9 focado em aplicativos Android, onde apenas teremos que colocar 4 linhas de texto (m\u00e1ximo de 25 caracteres cada) e destacamos as vantagens do nosso aplicativo. Alguns exemplos dos textos podem ser:<\/p>\n<ol>\n<li>Otimize seu trabalho hoje<\/li>\n<li>Cadastre-se em nosso aplicativo<\/li>\n<li>Baixe o aplicativo e jogue<\/li>\n<li>Brinque com nosso aplicativo<\/li>\n<\/ol>\n<p>Podemos tamb\u00e9m adicionar um v\u00eddeo do YouTube (se tivermos), realizar a segmenta\u00e7\u00e3o pertinente e voila, o sistema se encarregar\u00e1 de gerar os formatos apropriados.<\/p>\n<p><strong>Em quais redes esses an\u00fancios aparecem?<\/strong><\/p>\n<ul>\n<li>Rede de pesquisa: Google.com, Google Play e parceiros de pesquisa<\/li>\n<li>Rede de Display: em outros aplicativos da rede AdMob e em sites para celular<\/li>\n<li>YouTube<\/li>\n<\/ul>\n<p>A facilidade com que podemos gerar os an\u00fancios \u00e9 a principal qualidade desta campanha.<\/p>\n<p>Voc\u00ea pode ver mais informa\u00e7\u00f5es no seguinte link: <a href=\"https:\/\/support.google.com\/adwords\/answer\/6247380\">https:\/\/support.google.com\/adwords\/answer\/6247380<\/a><\/p>\n<p><strong>Campanha de instala\u00e7\u00f5es de aplicativos<\/strong><\/p>\n<p>Campanha focada na gera\u00e7\u00e3o de downloads do aplicativo nos dispositivos m\u00f3veis dos usu\u00e1rios, o que torna muito f\u00e1cil de medir, pois podemos agendar um download como convers\u00e3o na campanha.<\/p>\n<p>O Google tamb\u00e9m nos oferece suporte para criar o an\u00fancio ou, quando apropriado, podemos personaliz\u00e1-lo de acordo com a criatividade que buscamos comunicar. As redes em que os an\u00fancios s\u00e3o veiculados s\u00e3o iguais \u00e0s da campanha universal para apps.<\/p>\n<p>Uma excelente vantagem que nos oferece \u00e9 que o sistema nos ap\u00f3ia identificando aquelas pessoas que n\u00e3o t\u00eam o aplicativo instalado e mostrando-lhes o an\u00fancio (principalmente com Android)<\/p>\n<p>Voc\u00ea pode ver mais informa\u00e7\u00f5es no seguinte link: <a href=\"https:\/\/support.google.com\/adwords\/answer\/6032059\">https:\/\/support.google.com\/adwords\/answer\/6032059<\/a><\/p>\n<p><strong>Campanha Aumente a participa\u00e7\u00e3o no aplicativo mobile<\/strong><\/p>\n<p>Campanha ideal para aumentar a intera\u00e7\u00e3o com o aplicativo ou para regenerar o interesse do usu\u00e1rio. \u00c9 importante ressaltar que os an\u00fancios gerados para esta campanha s\u00f3 aparecem na Rede de Display ou na Rede de Pesquisa e \u00e9 recomend\u00e1vel que voc\u00ea tenha um n\u00famero consider\u00e1vel de usu\u00e1rios que j\u00e1 possuam o aplicativo instalado (dar\u00e1 mais relev\u00e2ncia aos an\u00fancios) .<\/p>\n<p>Tamb\u00e9m nos permite combinar uma lista de remarketing para obter um melhor impacto, bem como oferece a possibilidade de criar links diretos, o que significa que quando o usu\u00e1rio clicar em nossos an\u00fancios, ser\u00e1 redirecionado especificamente para a nova funcionalidade ou se\u00e7\u00e3o que desejamos divulgar.<\/p>\n<p>Voc\u00ea pode ver mais informa\u00e7\u00f5es no seguinte link: <a href=\"https:\/\/support.google.com\/adwords\/answer\/6046233\">https:\/\/support.google.com\/adwords\/answer\/6046233<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Atualmente existem milhares de aplicativos m\u00f3veis dispon\u00edveis no mercado que competem entre si para atrair a aten\u00e7\u00e3o do consumidor e gerar instala\u00e7\u00e3o e intera\u00e7\u00e3o por parte dos usu\u00e1rios. Dado o n\u00edvel de concorr\u00eancia que se apresenta, \u00e9 imprescind\u00edvel ter uma estrat\u00e9gia de publicidade digital onde o p\u00fablico-alvo encontre facilmente a nossa aplica\u00e7\u00e3o.<\/p>","protected":false},"author":1,"featured_media":3545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[144,14],"class_list":["post-3544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads","tag-apps","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Promover tu Aplicaci\u00f3n para M\u00f3viles en AdWords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/3-types-of-campaigns-to-promote-your-mobile-application-in-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Promover tu Aplicaci\u00f3n para M\u00f3viles en AdWords\" \/>\n<meta property=\"og:description\" content=\"En la actualidad existen miles de aplicaciones para m\u00f3viles disponibles en el mercado las cuales compiten una con la otra para llamar la atenci\u00f3n del consumidor y generar una instalaci\u00f3n e interacciones por parte de los usuarios. 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