{"id":3567,"date":"2015-12-18T17:10:42","date_gmt":"2015-12-18T20:10:42","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3567"},"modified":"2015-12-19T13:45:29","modified_gmt":"2015-12-19T16:45:29","slug":"creando-publicos-personalizados-facebook-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/facebook-ads\/criando-custom-public-facebook-ads\/","title":{"rendered":"Cria\u00e7\u00e3o de p\u00fablicos personalizados em an\u00fancios do Facebook"},"content":{"rendered":"<p>Uma grande vantagem que a publicidade digital nos oferece \u00e9 a segmenta\u00e7\u00e3o precisa que podemos fazer de nossos p\u00fablicos. Neste caso, falaremos de p\u00fablicos personalizados no Facebook, que nos d\u00e3o a oportunidade de aproveitar o tr\u00e1fego do nosso site e das nossas bases de dados de forma significativa.<\/p>\n<p>Para isso, devemos selecionar a op\u00e7\u00e3o &quot;Ferramentas&quot; e depois &quot;P\u00fablico&quot; no menu principal.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.56.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3574 aligncenter\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.56.png\" alt=\"Captura de tela 18\/12\/2015 em 17.04.56\" width=\"170\" height=\"95\" \/><\/a><\/p>\n<p>Em seguida, clique em &quot;Criar um p\u00fablico personalizado&quot; entre as diferentes op\u00e7\u00f5es de p\u00fablico oferecidas pelos An\u00fancios do Facebook.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3575 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.05.45-300x170.png\" alt=\"criar um p\u00fablico personalizado\" width=\"300\" height=\"170\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.05.45-300x170.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.05.45.png 482w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\nNa plataforma do Facebook, podemos criar tr\u00eas tipos de p\u00fablicos-alvo personalizados:<\/p>\n<ul>\n<li>Lista de clientes<\/li>\n<li>Tr\u00e1fego do site<\/li>\n<li>Atividades no aplicativo<\/li>\n<\/ul>\n<p>Vamos ver cada um para saber sua funcionalidade:<\/p>\n<p><strong>Lista de clientes<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.02.50.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3570 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.02.50-300x69.png\" alt=\"an\u00fancios do Facebook da lista de clientes\" width=\"300\" height=\"69\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.02.50-300x69.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.02.50.png 402w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Esta op\u00e7\u00e3o nos permite explorar os n\u00fameros de telefone, e-mails coletados de nossos clientes, usu\u00e1rios de aplicativos ou identificadores de anunciantes m\u00f3veis. As 4 op\u00e7\u00f5es nos d\u00e3o a oportunidade de fazer upload de arquivos com as informa\u00e7\u00f5es que temos sobre nossos clientes e criar um p\u00fablico altamente segmentado.<\/p>\n<p>Quanto mais dados tivermos, nosso p\u00fablico se expandir\u00e1 e teremos um alcance maior com nossas campanhas.<\/p>\n<p><strong>Tr\u00e1fego do site<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.03.33.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3571 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.03.33-300x63.png\" alt=\"tr\u00e1fego do site\" width=\"300\" height=\"63\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.03.33-300x63.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.03.33.png 403w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Tamb\u00e9m podemos mostrar nossos an\u00fancios a todas as pessoas que visitaram nosso site, uma p\u00e1gina espec\u00edfica ou uma s\u00e9rie de regras por exemplo, visitaram a se\u00e7\u00e3o de contato, mas n\u00e3o enviaram um formul\u00e1rio.<\/p>\n<p>Nesse caso, \u00e9 necess\u00e1rio inserir o pixel apropriado em seu site para que os usu\u00e1rios sejam adicionados a esta lista.<\/p>\n<p>Saiba mais sobre esse tipo de p\u00fablico neste link (hiperlink para uma entrada publicada sobre esse tipo de campanha)<\/p>\n<p><strong>Atividade no aplicativo<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.05.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3572 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.05-300x56.png\" alt=\"atividade no aplicativo de an\u00fancios do Facebook\" width=\"300\" height=\"56\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.05-300x56.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-18-a-las-17.04.05.png 404w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Essa op\u00e7\u00e3o \u00e9 a mais acertada em rela\u00e7\u00e3o ao interesse que o cliente tem em nossa empresa, pois mostra os an\u00fancios para pessoas que realizam a\u00e7\u00f5es espec\u00edficas em nosso aplicativo, como atingir um determinado n\u00edvel em um jogo, adicionar itens ao carrinho ou avaliar o app.<\/p>\n<p>Para gerar usu\u00e1rios \u00e9 necess\u00e1rio integrar o SDK para iOS, Android e Canva.<\/p>\n<p>Podemos obter mais informa\u00e7\u00f5es sobre os SDKs aqui: <a href=\"https:\/\/developers.facebook.com\/docs\/app-events\/ios\">https:\/\/developers.facebook.com\/docs\/app-events\/ios<\/a><\/p>\n<p>Em qualquer um dos 3 tipos de p\u00fablico, podemos criar campanhas com diferentes objetivos, desde a cria\u00e7\u00e3o de an\u00fancios at\u00e9 a obten\u00e7\u00e3o de curtidas at\u00e9 o aumento de nossas convers\u00f5es ou downloads de nosso aplicativo.<\/p>\n<p>Por fim, se nosso p\u00fablico personalizado ainda for grande, temos a oportunidade de segment\u00e1-lo ainda mais com vari\u00e1veis demogr\u00e1ficas e psicogr\u00e1ficas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Una gran ventaja que nos ofrece la publicidad digital es la segmentaci\u00f3n precisa que podemos hacer de nuestras audiencias. En este caso hablaremos de los p\u00fablicos personalizados en Facebook, los cuales nos dan la oportunidad de aprovechar el tr\u00e1fico de nuestro sitio web y nuestras base de datos de forma significativa. Para ello debemos seleccionar&hellip;<\/p>","protected":false},"author":1,"featured_media":3577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-3567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creando P\u00fablicos Personalizados en Facebook Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/facebook-anzeigen\/erstellen-von-benutzerdefinierten-offentlichen-facebook-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creando P\u00fablicos Personalizados en Facebook Ads\" \/>\n<meta property=\"og:description\" content=\"Una gran ventaja que nos ofrece la publicidad digital es la segmentaci\u00f3n precisa que podemos hacer de nuestras audiencias. 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