{"id":3603,"date":"2015-12-30T21:21:40","date_gmt":"2015-12-31T00:21:40","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3603"},"modified":"2015-12-30T21:21:40","modified_gmt":"2015-12-31T00:21:40","slug":"creando-filtros-en-google-analytics","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/google-analytics\/create-filters-in-google-analytics\/","title":{"rendered":"Cria\u00e7\u00e3o de filtros no Google Analytics"},"content":{"rendered":"<p>Os filtros do Google Analytics s\u00e3o muito \u00fateis para facilitar a tarefa de an\u00e1lise e dar aos usu\u00e1rios acesso apenas aos dados que s\u00e3o relevantes para eles. Neste artigo, veremos como criar filtros predefinidos no Google Analytics.<\/p>\n<p>Filtros predefinidos nos permitem incluir ou excluir o tr\u00e1fego de certos ISPs, endere\u00e7os IP, subdiret\u00f3rios de nosso site e at\u00e9 mesmo nomes de host espec\u00edficos.<\/p>\n<p>Tamb\u00e9m podemos criar filtros personalizados no caso de precisarmos de uma solu\u00e7\u00e3o mais sofisticada, no entanto, em minha experi\u00eancia, as necessidades mais comuns podem ser resolvidas com filtros predefinidos.<\/p>\n<p><strong>Agora vamos ver como criar um filtro predefinido!<\/strong><\/p>\n<p>Em primeiro lugar, \u00e9 importante criar uma nova visualiza\u00e7\u00e3o que usaremos para aplicar os filtros desejados. Um erro muito grave \u00e9 aplicar filtros em nossa vis\u00e3o \u201cmestre\u201d, pois uma vez que os dados sejam filtrados n\u00e3o poderemos voltar e recuperar os dados que n\u00e3o registramos.<\/p>\n<p>Para fazer isso, devemos ir ao &quot;Administrador&quot; e selecionar &quot;Criar nova vis\u00e3o&quot; na coluna &quot;Vis\u00e3o&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3604 size-large aligncenter\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-19.44.00-1024x346.png\" alt=\"filtros google analytics\" width=\"665\" height=\"225\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-19.44.00-1024x346.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-19.44.00-820x277.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-19.44.00-300x101.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-19.44.00-768x260.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-19.44.00-660x223.png 660w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-19.44.00.png 1088w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/>Damos um nome e um fuso hor\u00e1rio \u00e0 nossa nova vis\u00e3o e clicamos em &quot;Criar vis\u00e3o&quot;.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3605 size-medium aligncenter\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-19.47.26-300x278.png\" alt=\"filtros do google analytics 2\" width=\"300\" height=\"278\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-19.47.26-300x278.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-19.47.26.png 446w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Ent\u00e3o devemos selecionar a vista com a qual queremos trabalhar e clicar em &quot;Filtros&quot;<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3607 size-medium aligncenter\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.16.57-285x300.png\" alt=\"filtros do google analytics 3\" width=\"285\" height=\"300\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.16.57-285x300.png 285w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.16.57.png 346w\" sizes=\"(max-width: 285px) 100vw, 285px\" \/><\/p>\n<p>Clicamos em &quot;Adicionar filtro&quot;.<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3609 aligncenter\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.58.29.png\" alt=\"adicionar filtro google analytics\" width=\"841\" height=\"197\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.58.29.png 841w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.58.29-820x192.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.58.29-300x70.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.58.29-768x180.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.58.29-660x155.png 660w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/p>\n<p>Escolhemos um nome para o novo filtro e, em seguida, procedemos \u00e0 sua configura\u00e7\u00e3o.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3610 size-full\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.59.27.png\" alt=\"configurar filtro google analytics\" width=\"789\" height=\"422\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.59.27.png 789w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.59.27-600x321.png 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.59.27-300x160.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.59.27-768x411.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/12\/Captura-de-pantalla-2015-12-30-a-las-20.59.27-660x353.png 660w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/p>\n<p><strong>Temos 4 tipos de filtros padr\u00e3o:<\/strong><\/p>\n<p><strong>1) Excluir \/ incluir apenas o tr\u00e1fego do dom\u00ednio ISP:<\/strong> Este tipo de filtro \u00e9 ideal para eliminar o nosso pr\u00f3prio tr\u00e1fego, como as visitas geradas pela nossa rede corporativa, que de acordo com o porte da empresa podem afetar muito os nossos relat\u00f3rios.<\/p>\n<p><strong>2) Exclua \/ inclua apenas o tr\u00e1fego de endere\u00e7os IP: <\/strong>Elimine os endere\u00e7os IP que podem distorcer as informa\u00e7\u00f5es em nossos relat\u00f3rios. Alguns exemplos de IP podem ser o que temos ou nossa equipe de colaboradores. Outra vantagem que este filtro nos oferece \u00e9 que podemos excluir um intervalo de endere\u00e7os IP.<\/p>\n<p>Lembre-se que para criar este tipo de filtro devemos fazer uma breve modifica\u00e7\u00e3o no endere\u00e7o IP (conhecido como <a href=\"https:\/\/support.google.com\/analytics\/answer\/1034324\">express\u00f5es regulares<\/a>) Exemplo:<\/p>\n<ul>\n<li>Endere\u00e7o IP: 176.168.1.1<\/li>\n<li>Endere\u00e7o que devemos escrever no filtro: 176 \\ .168 \\ .1 \\ .1<\/li>\n<\/ul>\n<p><strong>3) Excluir \/ incluir apenas tr\u00e1fego para subdiret\u00f3rios:<\/strong> Suponha que temos um site que oferece diferentes produtos (www.regalosideales.com), dos quais eletr\u00f4nicos (www.regalosideales.com\/ electronic), s\u00e3o a nossa gama mais forte e estamos interessados em analis\u00e1-los separadamente para saber o comportamento de nossos usu\u00e1rios em esta se\u00e7\u00e3o.<\/p>\n<p><strong>4) Excluir \/ incluir apenas o tr\u00e1fego para o nome do host:<\/strong> Este filtro se refere a quando temos hosts diferentes e estamos interessados em incluir ou excluir alguns deles.<\/p>\n<p>Por exemplo, temos 3 hosts: articles.mycompany.com, contact.mycompany.com e help.mycompany. com e estamos interessados em analisar cada host separadamente, para o qual criamos 3 visualiza\u00e7\u00f5es diferentes onde cada uma cont\u00e9m o filtro pelo nome do host desejado.<\/p>\n<p>Uma vez configurado o filtro desejado, basta clicar em &quot;Salvar&quot; e o filtro j\u00e1 estar\u00e1 aplicado \u00e0 nossa visualiza\u00e7\u00e3o!<\/p>\n<p><strong>Algumas dicas \u00fateis:<\/strong><\/p>\n<ul>\n<li>Recomenda-se que uma visualiza\u00e7\u00e3o seja sempre mantida sem qualquer tipo de filtro, a fim de ter uma c\u00f3pia de seguran\u00e7a contra qualquer problema que possamos ter com as visualiza\u00e7\u00f5es filtradas.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Devemos ter em mente que a ordem dos filtros afeta os resultados de nossos relat\u00f3rios.<\/li>\n<\/ul>\n<p>Espero que este artigo seja \u00fatil para voc\u00ea configurar filtros para suas vistas da propriedade do Google Analytics que tornem mais f\u00e1cil para voc\u00ea analisar seus dados.<\/p>","protected":false},"excerpt":{"rendered":"<p>Los filtros de Google Analytics son muy \u00fatiles para facilitar la tarea de an\u00e1lisis y brindar a los usuarios acceso \u00fanicamente a aquellos datos que son relevantes para ellos. En este art\u00edculo veremos como crear filtros predefinidos\u00a0en Google\u00a0Analytics. Los filtros predefinidos nos permiten incluir o excluir tr\u00e1fico de determinados ISP, direcciones IP, subdirectorios de nuestro&hellip;<\/p>","protected":false},"author":1,"featured_media":3612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[139],"class_list":["post-3603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creando Filtros en Google Analytics - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/google-analytics\/erstellen-von-filtern-in-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creando Filtros en Google Analytics\" \/>\n<meta property=\"og:description\" content=\"Los filtros de Google Analytics son muy \u00fatiles para facilitar la tarea de an\u00e1lisis y brindar a los usuarios acceso \u00fanicamente a aquellos datos que son relevantes para ellos. 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