{"id":3616,"date":"2016-01-06T12:16:56","date_gmt":"2016-01-06T15:16:56","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3616"},"modified":"2016-01-06T12:24:49","modified_gmt":"2016-01-06T15:24:49","slug":"nuevo-pixel-facebook-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/facebook-ads\/new-pixel-facebook-ads\/","title":{"rendered":"Como funciona o novo pixel de an\u00fancios do Facebook"},"content":{"rendered":"<p>H\u00e1 algum tempo, o Facebook Ads mudou a forma como funciona o seu pixel de convers\u00e3o, neste artigo veremos como funciona o novo c\u00f3digo, visto que vejo d\u00favidas di\u00e1rias sobre ele.<\/p>\n<p>\u00c9 importante lembrar que no segundo semestre de 2016 o Facebook vai eliminar os pixels antigos, portanto, quanto mais voc\u00ea antecipar essa mudan\u00e7a, melhor para suas campanhas, e voc\u00ea evitar\u00e1 dores de cabe\u00e7a futuras.<\/p>\n<p>O novo pixel de An\u00fancios do Facebook nos permite criar p\u00fablicos personalizados (Retargeting) ao mesmo tempo em que rastreia as convers\u00f5es das campanhas e dos an\u00fancios, tornando assim a marca\u00e7\u00e3o do nosso site muito mais f\u00e1cil.<\/p>\n<p><strong>Que vantagens este novo pixel oferece?<\/strong><\/p>\n<p><strong>1) Unificar c\u00f3digos<\/strong>: Antes de criar audi\u00eancias ou convers\u00f5es customizadas t\u00ednhamos que instalar diferentes c\u00f3digos em nosso site, agora com esse novo pixel tudo \u00e9 feito com o mesmo c\u00f3digo e s\u00f3 teremos que adicionar pequenos comandos para registrar a\u00e7\u00f5es que nos interessam, como compras , adicionar ao carrinho de compras, compras etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3617 size-full\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/pixel-facebook-ads.png\" alt=\"pixel de an\u00fancios do facebook\" width=\"907\" height=\"288\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/pixel-facebook-ads.png 907w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/pixel-facebook-ads-820x260.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/pixel-facebook-ads-300x95.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/pixel-facebook-ads-768x244.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/pixel-facebook-ads-660x210.png 660w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><\/p>\n<p><strong>2) Controle centralizado<\/strong>: dentro do painel de administrador do Facebook podemos encontrar os dados relevantes deste novo pixel, como tr\u00e1fego do site, url, dispositivos ou eventos.<\/p>\n<p><strong>Como voc\u00ea pode gerar o novo pixel?<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3619\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/generar-pixel-facebook-ads-300x268.png\" alt=\"gerar an\u00fancios de pixel no Facebook\" width=\"300\" height=\"268\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/generar-pixel-facebook-ads-300x268.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/generar-pixel-facebook-ads.png 418w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\u00c9 simples e r\u00e1pido:<\/p>\n<ul>\n<li>V\u00e1 para o gerenciador de an\u00fancios e selecione Ferramentas&gt; Pixels.<\/li>\n<li>Clique em criar pixel e d\u00ea a ele o nome com o qual voc\u00ea ir\u00e1 identific\u00e1-lo.<\/li>\n<li>Uma tela aparecer\u00e1 com o c\u00f3digo do pixel, que voc\u00ea deve instalar em todo o seu site. .<\/li>\n<li>Agora \u00e9 s\u00f3 inserir o c\u00f3digo do seu site e col\u00e1-lo entre Y .<\/li>\n<li>Inteligente! J\u00e1 temos o c\u00f3digo gen\u00e9rico para realizar todo o acompanhamento de convers\u00f5es ou gera\u00e7\u00e3o de p\u00fablicos personalizados.<\/li>\n<\/ul>\n<p><strong>Como fa\u00e7o para configurar o acompanhamento de convers\u00f5es?<\/strong><\/p>\n<p>Depois de implementar o novo pixel do Facebook, teremos que criar as instru\u00e7\u00f5es para o rastreamento de convers\u00e3o. Para fazer isso, devemos ir em Ferramentas&gt; Pixels e clicar em \u00abCriar convers\u00e3o\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3622 size-full\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-11.59.34.png\" alt=\"Screenshot 2016-01-06 at 11.59.34\" width=\"451\" height=\"117\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-11.59.34.png 451w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-11.59.34-300x78.png 300w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/p>\n<p>Em seguida, selecione a op\u00e7\u00e3o &quot;Acompanhamento de convers\u00f5es personalizado&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3623\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.01.42.png\" alt=\"Screenshot 2016-01-06 at 01.12.42\" width=\"466\" height=\"280\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.01.42.png 466w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.01.42-300x180.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/p>\n<p>Finalmente, devemos configurar as regras que ir\u00e3o ativar o pixel e a categoria de convers\u00e3o.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3624\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.04.05.png\" alt=\"Screenshot 2016-01-06 at 04.12.05\" width=\"468\" height=\"285\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.04.05.png 468w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.04.05-300x183.png 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>Desta forma obteremos informa\u00e7\u00f5es muito valiosas sobre o desempenho das nossas campanhas e conheceremos melhor o nosso p\u00fablico-alvo, pois poderemos saber a idade, o sexo e outros dados dos utilizadores que efectivamente realizam as convers\u00f5es.<\/p>\n<p><strong>Como fa\u00e7o para configurar um p\u00fablico para retargeting?<\/strong><\/p>\n<p>Para configurar uma lista de retargeting, basta clicar em &quot;Criar p\u00fablico&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3625\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.08.02.png\" alt=\"Screenshot 2016-01-06 at 08.12.02\" width=\"360\" height=\"106\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.08.02.png 360w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.08.02-300x88.png 300w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>Depois, basta configurar o novo p\u00fablico e clicar em &quot;Criar p\u00fablico&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3626\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.10.34.png\" alt=\"Screenshot 2016-01-06 at 12.10.34\" width=\"474\" height=\"252\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.10.34.png 474w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-06-a-las-12.10.34-300x159.png 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/p>\n<p>Com isso, teremos um p\u00fablico pronto que podemos usar para direcionar nossos An\u00fancios do Facebook para usu\u00e1rios que j\u00e1 visitaram nosso site, visualizaram p\u00e1ginas espec\u00edficas ou realizaram a\u00e7\u00f5es espec\u00edficas.<\/p>\n<p><strong>Rastreamento de eventos padr\u00e3o<\/strong><\/p>\n<p>Tamb\u00e9m podemos rastrear eventos padr\u00e3o. O Facebook nos oferece as seguintes op\u00e7\u00f5es:<\/p>\n<table width=\"498\">\n<thead>\n<tr>\n<td><strong>Nome<\/strong><\/td>\n<td width=\"327\"><strong>Descri\u00e7\u00e3o<\/strong><\/td>\n<td width=\"87\"><strong>C\u00f3digo do evento<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>ViewContent<\/td>\n<td width=\"327\">Rastreie as visitas a p\u00e1ginas espec\u00edficas (por exemplo: p\u00e1gina do produto, p\u00e1gina de destino ou p\u00e1gina do artigo)<\/td>\n<td width=\"87\">fbq (&#039;faixa&#039;, &#039;ViewContent&#039;);<\/td>\n<\/tr>\n<tr>\n<td>Procurar<\/td>\n<td width=\"327\">Rastreie pesquisas em seu site (por exemplo: pesquisas de produtos)<\/td>\n<td width=\"87\">fbq (&#039;faixa&#039;, &#039;Pesquisa&#039;);<\/td>\n<\/tr>\n<tr>\n<td>Adicionar ao carrinho<\/td>\n<td width=\"327\">Rastreia quantas vezes os itens s\u00e3o adicionados ao carrinho (por exemplo, cliques no bot\u00e3o &quot;Adicionar ao carrinho&quot; ou visitas \u00e0 p\u00e1gina de destino desse bot\u00e3o)<\/td>\n<td width=\"87\">fbq (&#039;track&#039;, &#039;AddToCart&#039;);<\/td>\n<\/tr>\n<tr>\n<td>Adicionar a lista de desejos<\/td>\n<td width=\"327\">Mant\u00e9m o controle de quantas vezes os itens s\u00e3o adicionados \u00e0 lista de desejos (por exemplo, clica no bot\u00e3o &quot;Adicionar \u00e0 lista de desejos&quot; ou visita a p\u00e1gina de destino deste bot\u00e3o)<\/td>\n<td width=\"87\">fbq (&#039;track&#039;, &#039;AddToWishlist&#039;);<\/td>\n<\/tr>\n<tr>\n<td>InitiateCheckout<\/td>\n<td width=\"327\">Rastreia quantas vezes as pessoas iniciam o processo de finaliza\u00e7\u00e3o da compra (por exemplo, clica no bot\u00e3o &quot;Finalizar compra&quot; ou acessa a p\u00e1gina de destino desse bot\u00e3o)<\/td>\n<td width=\"87\">fbq (&#039;track&#039;, &#039;InitiateCheckout&#039;);<\/td>\n<\/tr>\n<tr>\n<td>AddPaymentInfo<\/td>\n<td width=\"327\">Rastreia quantas vezes as informa\u00e7\u00f5es de pagamento s\u00e3o adicionadas ao processo de checkout (por exemplo, cliques nas informa\u00e7\u00f5es de faturamento ou visitas \u00e0 p\u00e1gina de destino desses dados)<\/td>\n<td width=\"87\">fbq (&#039;faixa&#039;, &#039;AddPaymentInfo&#039;);<\/td>\n<\/tr>\n<tr>\n<td>Comprar<\/td>\n<td width=\"327\">Rastreie compras conclu\u00eddas ou processos de pagamento (ex: visitas \u00e0 p\u00e1gina de confirma\u00e7\u00e3o ou agradecimento)<\/td>\n<td width=\"87\">fbq (&#039;track&#039;, &#039;Purchase&#039;, {value: &#039;0.00&#039;, currency: &#039;USD&#039;});<\/td>\n<\/tr>\n<tr>\n<td>Pista<\/td>\n<td width=\"327\">Rastreie quantas vezes um usu\u00e1rio mostra interesse em sua oferta (por exemplo: envios de formul\u00e1rios, registro para o per\u00edodo de teste, visitas \u00e0 p\u00e1gina de destino sobre pre\u00e7os)<\/td>\n<td width=\"87\">fbq (&#039;track&#039;, &#039;Lead&#039;);<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td width=\"327\"><\/td>\n<td width=\"87\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Agora \u00e9 a hora de lan\u00e7ar seu novo pixel no Facebook e executar campanhas de sucesso!<\/p>","protected":false},"excerpt":{"rendered":"<p>Desde hace ya un tiempo Facebook Ads cambi\u00f3 la forma de funcionar de su pixel de conversi\u00f3n, en este art\u00edculo veremos c\u00f3mo funciona el nuevo c\u00f3digo, ya que veo diariamente dudas al respecto. Es importante recordar que en el segundo semestre del 2016 Facebook eliminar\u00e1 los pixeles antiguos, por lo cual entre m\u00e1s te adelantes&hellip;<\/p>","protected":false},"author":1,"featured_media":3627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[137],"class_list":["post-3616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-facebook-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo funciona el nuevo pixel de Facebook Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/facebook-ads\/annunci-facebook-nuovi-pixel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo funciona el nuevo pixel de Facebook Ads\" \/>\n<meta property=\"og:description\" content=\"Desde hace ya un tiempo Facebook Ads cambi\u00f3 la forma de funcionar de su pixel de conversi\u00f3n, en este art\u00edculo veremos c\u00f3mo funciona el nuevo c\u00f3digo, ya que veo diariamente dudas al respecto. Es importante recordar que en el segundo semestre del 2016 Facebook eliminar\u00e1 los pixeles antiguos, por lo cual entre m\u00e1s te adelantes a este cambio ser\u00e1 mucho mejor para tus campa\u00f1as y evitar\u00e1s dolores de cabeza a futuro.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/facebook-ads\/annunci-facebook-nuovi-pixel\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-06T15:16:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-01-06T15:24:49+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"C\u00f3mo funciona el nuevo pixel de Facebook Ads\" \/>\n<meta name=\"twitter:description\" content=\"Desde hace ya un tiempo Facebook Ads cambi\u00f3 la forma de funcionar de su pixel de conversi\u00f3n, en este art\u00edculo veremos c\u00f3mo funciona el nuevo c\u00f3digo, ya que veo diariamente dudas al respecto. Es importante recordar que en el segundo semestre del 2016 Facebook eliminar\u00e1 los pixeles antiguos, por lo cual entre m\u00e1s te adelantes a este cambio ser\u00e1 mucho mejor para tus campa\u00f1as y evitar\u00e1s dolores de cabeza a futuro.\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/facebook-ads.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/\",\"url\":\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/\",\"name\":\"C\u00f3mo funciona el nuevo pixel de Facebook Ads - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/facebook-ads.jpg\",\"datePublished\":\"2016-01-06T15:16:56+00:00\",\"dateModified\":\"2016-01-06T15:24:49+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/facebook-ads.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/facebook-ads.jpg\",\"width\":700,\"height\":366},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/it\/facebook-ads\/annunci-facebook-nuovi-pixel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo funciona el nuevo pixel de Facebook Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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