{"id":3632,"date":"2016-01-22T08:01:28","date_gmt":"2016-01-22T11:01:28","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3632"},"modified":"2016-01-22T08:01:28","modified_gmt":"2016-01-22T11:01:28","slug":"como-facebook-determina-cuales-anuncios-son-de-tu-interes","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/facebook-ads\/como-o-facebook-determina-quais-anuncios-sao-do-seu-interesse\/","title":{"rendered":"Como o Facebook determina quais an\u00fancios s\u00e3o do seu interesse"},"content":{"rendered":"<p>O Facebook determina quais an\u00fancios ser\u00e3o de nosso interesse com base em diferentes crit\u00e9rios, incluindo:<\/p>\n<ul>\n<li>Informa\u00e7\u00f5es do nosso perfil (idade, sexo, localiza\u00e7\u00e3o geogr\u00e1fica, etc.)<\/li>\n<li>P\u00e1ginas que gostamos<\/li>\n<li>Dispositivos que usamos para conectar<\/li>\n<li>Conte\u00fado compartilhado<\/li>\n<li>Atividade em sites e aplicativos<\/li>\n<\/ul>\n<p>Certamente, centenas de fatores diferentes s\u00e3o levados em considera\u00e7\u00e3o ao determinar qual an\u00fancio \u00e9 o mais adequado para um usu\u00e1rio.<\/p>\n<p>Isso ocorre porque exibir an\u00fancios realmente interessantes \u00e9 a \u00fanica maneira de manter os usu\u00e1rios e anunciantes em conformidade, caso contr\u00e1rio, os usu\u00e1rios simplesmente instalar\u00e3o um bloqueador de an\u00fancios no curto \/ m\u00e9dio prazo e os anunciantes deixar\u00e3o de investir em publicidade.<\/p>\n<p>O Facebook nos permite saber quais prefer\u00eancias de an\u00fancio voc\u00ea acha que podem ser do nosso interesse e edit\u00e1-las para ver apenas os an\u00fancios que s\u00e3o relevantes para n\u00f3s. Desta forma, o Facebook pode otimizar seu algoritmo e podemos ver melhores an\u00fancios.<\/p>\n<p>Para isso, basta seguir o link:\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/preferences\/edit\">https:\/\/www.facebook.com\/ads\/preferences\/edit<\/a><\/p>\n<p>\u00c9 divertido ver os acertos e erros, por exemplo, a categoria &quot;Neg\u00f3cios e ind\u00fastria&quot; faz bastante sucesso devido \u00e0 exce\u00e7\u00e3o do interesse &quot;Gin\u00e1sios&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3633\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26.png\" alt=\"Screenshot 2016-01-22 at 7.40.26\" width=\"482\" height=\"340\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26.png 482w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26-300x212.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26-200x140.png 200w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/p>\n<p>Mesmo que eu n\u00e3o v\u00e1 a uma academia h\u00e1 anos, as coisas ficam mais bizarras quando eu amplio meu interesse clicando e descubro que de acordo com o Facebook me interesso por &quot;Zumba&quot; e &quot;Fisiculturismo&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3634\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01.png\" alt=\"Screenshot 2016-01-22 at 7.44.01\" width=\"448\" height=\"311\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01.png 448w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01-300x208.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01-200x140.png 200w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/p>\n<p>Em termos gerais, o perfil que o Facebook conseguiu montar sobre os meus interesses \u00e9 bastante preciso, salvo algumas exce\u00e7\u00f5es que podem surgir em algumas categorias de interesse.<\/p>\n<p>No seu caso, qu\u00e3o preciso \u00e9 o perfil de interesse? \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook determina cu\u00e1les anuncios ser\u00e1n de nuestro inter\u00e9s en base a diferentes criterios, entre ellos: Informaci\u00f3n de nuestro perfil (Edad, sexo, ubicaci\u00f3n geogr\u00e1fica, etc.) P\u00e1ginas que nos gustan Dispositivos que utilizamos para conectarnos Contenido compartido Actividad en sitios web y aplicaciones Seguramente se tienen en cuenta\u00a0cientos de factores distintos a la hora de determinar cu\u00e1l&hellip;<\/p>","protected":false},"author":1,"featured_media":3635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[137],"class_list":["post-3632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-facebook-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Facebook determina cu\u00e1les anuncios son de tu inter\u00e9s - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/facebook-anzeigen\/wie-facebook-bestimmt-welche-anzeigen-von-ihrem-interesse-sind\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Facebook determina cu\u00e1les anuncios son de tu inter\u00e9s\" \/>\n<meta property=\"og:description\" content=\"Facebook determina cu\u00e1les anuncios ser\u00e1n de nuestro inter\u00e9s en base a diferentes criterios, entre ellos la informaci\u00f3n de nuestro perfil, los dispositivos que utilizamos y las p\u00e1ginas que nos gustan. 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