{"id":3722,"date":"2018-08-15T13:27:57","date_gmt":"2018-08-15T16:27:57","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3722"},"modified":"2018-08-15T13:27:57","modified_gmt":"2018-08-15T16:27:57","slug":"google-signals","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/google-analytics\/sinais-do-google\/","title":{"rendered":"O que \u00e9 o Google Signals e como ativ\u00e1-lo?"},"content":{"rendered":"<p><strong>O que \u00e9 o Google Signals?<\/strong><\/p>\n<p>\u00c9 a possibilidade de obter mais informa\u00e7\u00f5es dos utilizadores que activaram a op\u00e7\u00e3o &quot;Personaliza\u00e7\u00e3o de an\u00fancios&quot; e de gerar uma vis\u00e3o abrangente de como estes utilizadores interagem com a sua propriedade.<\/p>\n<p><strong>O que posso alcan\u00e7ar?<\/strong><\/p>\n<p>Os p\u00fablicos que voc\u00ea cria no Google Analytics e publica no Google Ads podem exibir an\u00fancios de campanhas de remarketing entre dispositivos para usu\u00e1rios do Google que ativaram o recurso.<\/p>\n<p>A partir do total de dados dos usu\u00e1rios que ativaram a fun\u00e7\u00e3o de Personaliza\u00e7\u00e3o de An\u00fancios, o Google Analytics cria modelos de comportamento de toda a sua base de usu\u00e1rios em diferentes tipos de dispositivos. Os dados s\u00e3o baseados em usu\u00e1rios e n\u00e3o em sess\u00f5es. Esses modelos de comportamento n\u00e3o requerem o uso de visualiza\u00e7\u00f5es de ID do usu\u00e1rio.<\/p>\n<p><strong>Como posso ativ\u00e1-lo?<\/strong><\/p>\n<ul>\n<li>Voc\u00ea deve ter permiss\u00e3o de edi\u00e7\u00e3o na propriedade.<\/li>\n<li>V\u00e1 para &quot;gerenciar&quot; e de l\u00e1 para a propriedade onde deseja ativar o Google Signals.<\/li>\n<li>Clique em &quot;iniciar&quot;, v\u00e1 para a coluna Propriedade&gt; Informa\u00e7\u00f5es de rastreamento&gt; Coleta de dados e siga as instru\u00e7\u00f5es na caixa de di\u00e1logo azul.<\/li>\n<li>Clique nos pain\u00e9is de informa\u00e7\u00f5es e ativa\u00e7\u00e3o&gt; Continuar.<\/li>\n<li>Selecione as propriedades e ative-as.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3723\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22.png\" alt=\"\" width=\"584\" height=\"313\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22.png 584w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22-300x161.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22-558x299.png 558w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es Google Signals? Es la posibilidad de obtener mayor informaci\u00f3n de los usuarios que hayan activado la opci\u00f3n \u00abPersonalizaci\u00f3n de anuncios\u00bb y generar una visi\u00f3n integral de c\u00f3mo estos usuarios interact\u00faan con tu propiedad. \u00bfQu\u00e9 puedo lograr? Las audiencias que crees en Google Analytics y publiques en Google Ads pueden mostrar anuncios de campa\u00f1as&hellip;<\/p>","protected":false},"author":1,"featured_media":3723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-3722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es Google Signals y c\u00f3mo activarlo? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo veremos qu\u00e9 es Google Signals y c\u00f3mo activarlo en Google Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/google-analytics\/google-signale\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Google Signals y c\u00f3mo activarlo? 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