{"id":3732,"date":"2018-08-30T12:15:02","date_gmt":"2018-08-30T15:15:02","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3732"},"modified":"2018-08-31T17:47:31","modified_gmt":"2018-08-31T20:47:31","slug":"puntuacion-de-optimizacion","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/pontuacao-de-otimizacao\/","title":{"rendered":"Como aproveitar as vantagens da pontua\u00e7\u00e3o de otimiza\u00e7\u00e3o do Google Ads"},"content":{"rendered":"<p>A pontua\u00e7\u00e3o de otimiza\u00e7\u00e3o \u00e9 um valor que o Google atribui a sua conta para avaliar se suas campanhas est\u00e3o no melhor estado poss\u00edvel ou se h\u00e1 potencial para recomendar otimiza\u00e7\u00f5es.<\/p>\n<p>Algumas das coisas que o Google leva em considera\u00e7\u00e3o para dar essa pontua\u00e7\u00e3o s\u00e3o: Palavras-chave e segmenta\u00e7\u00e3o, lances e or\u00e7amento, an\u00fancios e extens\u00f5es, bem como solu\u00e7\u00e3o de problemas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3733\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje.png\" alt=\"\" width=\"504\" height=\"345\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje.png 895w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-300x205.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-768x525.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-806x551.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-558x382.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-655x448.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-820x561.png 820w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<p>Vari\u00e1veis como estat\u00edsticas, configura\u00e7\u00f5es e o status de sua conta e suas campanhas s\u00e3o levadas em considera\u00e7\u00e3o para atribuir um valor. Tamb\u00e9m o impacto das recomenda\u00e7\u00f5es dispon\u00edveis ou o hist\u00f3rico das recomenda\u00e7\u00f5es feitas anteriormente, ser\u00e3o inclu\u00eddos nos elementos de avalia\u00e7\u00e3o. Finalmente, as tend\u00eancias no ecossistema de an\u00fancios tamb\u00e9m ser\u00e3o consideradas ao gerar essas sugest\u00f5es. Todos esses elementos s\u00e3o analisados em tempo real.<\/p>\n<p>A pontua\u00e7\u00e3o vai de 0 a 100%. Se voc\u00ea tiver 100%, significa que a conta est\u00e1 no estado ideal em que pode ter o melhor desempenho e obter os melhores resultados. \u00c0 medida que essas recomenda\u00e7\u00f5es sugeridas pelo Google s\u00e3o implementadas, a pontua\u00e7\u00e3o da conta tamb\u00e9m melhora.<\/p>\n<p>Recomendo que voc\u00ea comece a usar esta ferramenta para poder aumentar os resultados de suas campanhas e favorecer seus objetivos de neg\u00f3cio.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>La puntuaci\u00f3n de la optimizaci\u00f3n es un valor que otorga Google a tu cuenta para evaluar si tus campa\u00f1as est\u00e1n en el mejor estado posible o si hay potencial para recomendar optimizaciones. Algunos de los aspectos que tiene en cuenta Google para otorgar este puntaje son: Palabras clave y segmentaci\u00f3n, pujas y presupuesto, anuncios y&hellip;<\/p>","protected":false},"author":1,"featured_media":3733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo aprovechar la puntuaci\u00f3n de optimizaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/pontuacao-de-otimizacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo aprovechar la puntuaci\u00f3n de optimizaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La puntuaci\u00f3n de la optimizaci\u00f3n es un valor que otorga Google a tu cuenta para evaluar si tus campa\u00f1as est\u00e1n en el mejor estado posible o si hay potencial para recomendar optimizaciones. 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