{"id":3797,"date":"2018-09-30T13:09:36","date_gmt":"2018-09-30T16:09:36","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3797"},"modified":"2018-09-24T13:10:19","modified_gmt":"2018-09-24T16:10:19","slug":"novedades-en-los-anuncios-adaptables-en-display","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/o-que-ha-de-novo-em-anuncios-responsivos-em-display\/","title":{"rendered":"O que h\u00e1 de novo em an\u00fancios responsivos na Rede de Display"},"content":{"rendered":"<p>O Google continua a lan\u00e7ar atualiza\u00e7\u00f5es muito interessantes. Desta vez, ele anunciou um novo tipo de an\u00fancio chamado An\u00fancios gr\u00e1ficos responsivos (RDA).<\/p>\n<p>Esta \u00e9 uma melhoria significativa visto que a op\u00e7\u00e3o dispon\u00edvel at\u00e9 agora permitia apenas 2 t\u00edtulos, 1 imagem \u00fanica, logotipo e descri\u00e7\u00e3o. Esses novos an\u00fancios permitir\u00e3o o upload de at\u00e9 15 imagens, 5 t\u00edtulos, 5 descri\u00e7\u00f5es e 5 logotipos. O Google testar\u00e1 combina\u00e7\u00f5es diferentes por meio do aprendizado de m\u00e1quina at\u00e9 mostrar as combina\u00e7\u00f5es que funcionam melhor.<\/p>\n<p>Esses an\u00fancios ajustar\u00e3o automaticamente vari\u00e1veis como tamanho e formato a serem exibidos com base no espa\u00e7o dispon\u00edvel. O Google diz que essa mudan\u00e7a ser\u00e1 capaz de gerar um aumento nas convers\u00f5es em um 10% em compara\u00e7\u00e3o a um grupo de an\u00fancios simples.<\/p>\n<p>Ao implementar esse tipo de an\u00fancio, o Google mostrar\u00e1 uma coluna de desempenho com base no desempenho de uma parte do conte\u00fado. Voc\u00ea ser\u00e1 avaliado com notas como &quot;Em aprendizagem&quot;, &quot;Baixo&quot;, &quot;Bom&quot; ou &quot;Melhor&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3798\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2.png\" alt=\"\" width=\"629\" height=\"348\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2.png 895w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-300x166.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-768x425.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-806x446.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-558x309.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-655x362.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-820x454.png 820w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Este novo formato estar\u00e1 dispon\u00edvel aos poucos para todos os usu\u00e1rios nos pr\u00f3ximos meses. Voc\u00ea j\u00e1 teve a chance de experimentar? Nos conte sobre sua experi\u00eancia.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google contin\u00faa lanzando actualizaciones muy interesantes. En esta ocasi\u00f3n anunci\u00f3 un nuevo tipo de anuncio que se llaman Anuncios Adaptables en Display, \u00abResponsive Display Ads\u00bb, (RDA) por sus siglas en ingl\u00e9s. Esto es una mejora significativa ya que la opci\u00f3n disponible hasta ahora s\u00f3lo permit\u00eda 2 encabezados, 1 sola imagen, logo y descripci\u00f3n. Estos nuevos&hellip;<\/p>","protected":false},"author":1,"featured_media":3798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3797","post","type-post","status-publish","format-quote","has-post-thumbnail","hentry","category-ppc-google-ads","post_format-post-format-quote"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novedades en los anuncios adaptables en Display - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades en los anuncios adaptables en Display - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google contin\u00faa lanzando actualizaciones muy interesantes. 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