{"id":3800,"date":"2018-09-24T12:30:55","date_gmt":"2018-09-24T15:30:55","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3800"},"modified":"2018-10-16T00:09:14","modified_gmt":"2018-10-16T03:09:14","slug":"el-futuro-de-los-motores-de-busqueda-machine-learning","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/o-futuro-dos-motores-de-pesquisa-aprendizagem-de-maquina\/","title":{"rendered":"O futuro dos motores de pesquisa: aprendizado de m\u00e1quina"},"content":{"rendered":"<p>Vou escrever uma s\u00e9rie de artigos sobre as tend\u00eancias do futuro dos an\u00fancios de resultados de pesquisa. Espero que tenham interesse e gostem, pois esses novos elementos que est\u00e3o marcando fortemente no cen\u00e1rio digital v\u00e3o impactar progressivamente nosso trabalho e como pensamos as estrat\u00e9gias digitais para nossas marcas ou clientes.<\/p>\n<p>A primeira tend\u00eancia sobre a qual gostaria de falar \u00e9 o aprendizado de m\u00e1quina. Todos n\u00f3s j\u00e1 ouvimos falar, mas acho importante explicar de uma forma simples do que se trata.<\/p>\n<p>O Aprendizado de M\u00e1quina \u00e9 um ramo da intelig\u00eancia artificial, dentro do campo da ci\u00eancia da computa\u00e7\u00e3o, mais precisamente, que utiliza algoritmos que repetidamente aprendem a partir de dados. Isso tem v\u00e1rias aplica\u00e7\u00f5es para o mundo digital, algumas s\u00e3o reconhecimento de imagem, filtros de spam, an\u00e1lise de sentimento e, claro, resultados de pesquisa.<\/p>\n<p>O Google implementa mais elementos de aprendizado de m\u00e1quina todos os dias em tudo o que faz, sem ir muito longe, recentemente um tipo de an\u00fancio responsivo foi lan\u00e7ado na tela do Google no qual o sistema aprende e qualifica qual combina\u00e7\u00e3o de imagem, descri\u00e7\u00f5es e t\u00edtulos funciona melhor. Entre um grupo desses elementos. Embora n\u00f3s, como especialistas em marketing digital, n\u00e3o tenhamos que nos especializar neste assunto, \u00e9 importante que entendamos os pontos relevantes que afetam nosso trabalho.<\/p>\n<p>O Google desenvolveu uma infraestrutura de aprendizado de m\u00e1quina robusta constru\u00edda em torno do \u00ab<a href=\"https:\/\/www.tensorflow.org\/\">Tensor Flow AI \u00bb<\/a>, que \u00e9 uma esp\u00e9cie de biblioteca aberta para usu\u00e1rios que desejam testar e experimentar com base na plataforma.<\/p>\n<p>\u00c9 por isso que o Aprendizado de M\u00e1quina \u00e9 uma das disciplinas que moldar\u00e3o o futuro da m\u00eddia digital. Voc\u00ea j\u00e1 teve alguma experi\u00eancia com a tecnologia de aprendizado de m\u00e1quina? Nos digam!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Voy a escribir una serie de art\u00edculos sobre tendencias en torno al futuro de los anuncios en resultados de b\u00fasqueda.\u00a0 Espero que les interese y les guste, ya que estos nuevos elementos que est\u00e1n pisando con fuerza en el panorama digital impactar\u00e1n progresivamente nuestro trabajo y c\u00f3mo pensamos estrategias digitales para nuestras marcas o clientes.&hellip;<\/p>","protected":false},"author":1,"featured_media":3801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-3800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El futuro de los motores de b\u00fasqueda: Machine Learning - 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