{"id":3804,"date":"2018-09-28T10:00:45","date_gmt":"2018-09-28T13:00:45","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3804"},"modified":"2018-09-24T13:08:09","modified_gmt":"2018-09-24T16:08:09","slug":"el-futuro-de-busqueda-asistentes-personales","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/o-futuro-da-pesquisa-assistentes-pessoais\/","title":{"rendered":"O futuro dos motores de busca: assistentes pessoais"},"content":{"rendered":"<p>Embora a leitura do t\u00edtulo pare\u00e7a estranho, esta \u00e9 uma das tend\u00eancias relevantes que moldar\u00e3o o futuro de como as pessoas far\u00e3o pesquisas nas m\u00eddias digitais. O Aprendizado de M\u00e1quina se consolida como tecnologia de base no desenvolvimento de novos formatos e possibilidades nas plataformas de publicidade que usamos no dia a dia. Isso significa que diferentes plataformas de assistente pessoal foram desenvolvidas, como Amazon Echo, Siri, Cortana, Google Now e Hound.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3805\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1.jpg\" alt=\"\" width=\"653\" height=\"164\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1.jpg 970w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-300x75.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-768x192.jpg 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-806x202.jpg 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-558x140.jpg 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-655x164.jpg 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-820x205.jpg 820w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Se tomarmos o Google como exemplo, agora nosso assistente pessoal pode nos dar notifica\u00e7\u00f5es de pr\u00f3ximos eventos, dist\u00e2ncias entre rotas, reservas em restaurantes, etc.<\/p>\n<p>Isso pode parecer simples, mas o melhor ainda est\u00e1 por vir. O Google insiste que quer se tornar a plataforma mais importante para assistentes pessoais. Vemos isso em desenvolvimentos como o <a href=\"https:\/\/waymo.com\/\">Waymo<\/a> (o carro que dirige sozinho) e <a href=\"https:\/\/nest.com\/uk\/\">Ninho<\/a>, uma plataforma para conectar todos os servi\u00e7os da sua casa: Seguran\u00e7a, temperatura, alarmes etc.<\/p>\n<p>Por que isso seria uma tend\u00eancia no futuro dos mecanismos de pesquisa? porque \u00e0 medida que os assistentes pessoais ficam cada vez mais sofisticados, mais dados s\u00e3o coletados e mais pode ser aprendido com os dados do aprendizado de m\u00e1quina. Da mesma forma, essas plataformas ser\u00e3o uma das op\u00e7\u00f5es mais capazes de fornecer resultados de pesquisa relevantes para cada usu\u00e1rio. N\u00e3o vamos esquecer que hoje a maioria das buscas ainda s\u00e3o feitas por meio de um teclado, no futuro provavelmente iremos simplesmente fazer a pergunta a um desses dispositivos.<\/p>\n<p>O que voc\u00ea acha dessa tend\u00eancia, voc\u00ea j\u00e1 usou uma assistente pessoal?<\/p>","protected":false},"excerpt":{"rendered":"<p>Aunque leyendo el t\u00edtulo parece extra\u00f1o, esta es una de las tendencias relevantes que moldear\u00e1n el futuro de c\u00f3mo las personas realizar\u00e1n b\u00fasquedas a trav\u00e9s de medios digitales. Machine Learning se consolida como una tecnolog\u00eda base en el desarrollo de nuevos formatos y posibilidades en las plataformas de anuncios que usamos d\u00eda a d\u00eda. Esto&hellip;<\/p>","protected":false},"author":1,"featured_media":3805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-3804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El futuro de los motores de b\u00fasqueda: Asistentes personales - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/digital-marketing\/the-future-of-search-personal-assistants\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El futuro de los motores de b\u00fasqueda: Asistentes personales - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Aunque leyendo el t\u00edtulo parece extra\u00f1o, esta es una de las tendencias relevantes que moldear\u00e1n el futuro de c\u00f3mo las personas realizar\u00e1n b\u00fasquedas a trav\u00e9s de medios digitales. 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