{"id":3809,"date":"2018-09-26T10:00:15","date_gmt":"2018-09-26T13:00:15","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3809"},"modified":"2018-09-24T12:44:17","modified_gmt":"2018-09-24T15:44:17","slug":"nuevos-formatos-en-google-shoppable-image-ads-y-video-en-los-catalogos-de-shopping","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/novos-formatos-in-google-shoppable-image-ads-and-video-in-shopping-catalogs\/","title":{"rendered":"Novos formatos no Google: an\u00fancios gr\u00e1ficos e v\u00eddeo compr\u00e1veis em cat\u00e1logos do Shopping"},"content":{"rendered":"<p>O Google est\u00e1 se preparando para a temporada de Natal, ent\u00e3o esta semana anunciou novos formatos para o setor de varejo para atrair mais anunciantes e usu\u00e1rios.<\/p>\n<p><strong>Novidade 1<\/strong>: O v\u00eddeo agora pode ser adicionado aos cat\u00e1logos do Shopping. Esses an\u00fancios s\u00e3o aqueles aos quais v\u00e1rias imagens podem ser adicionadas. Quando o usu\u00e1rio clica no an\u00fancio, ele \u00e9 direcionado para uma p\u00e1gina de destino com promo\u00e7\u00f5es, descri\u00e7\u00f5es e produtos em destaque do cat\u00e1logo do anunciante. Normalmente, esses an\u00fancios s\u00e3o exibidos em pesquisas com termos de marca ou pesquisas amplas.<\/p>\n<p>Nesta atualiza\u00e7\u00e3o, o v\u00eddeo seria mostrado no an\u00fancio no espa\u00e7o que atualmente corresponde \u00e0 imagem em destaque. Ap\u00f3s clicar, o v\u00eddeo \u00e9 reproduzido na parte superior da p\u00e1gina de destino.<\/p>\n<p>Esse an\u00fancio \u00e9 considerado um formato t\u00edpico para a\u00e7\u00f5es no topo do funil, ou seja, para atrair novos clientes. De acordo com informa\u00e7\u00f5es do Google, esse tipo de an\u00fancio gera mais 20% convers\u00f5es com a atribui\u00e7\u00e3o do primeiro clique e estar\u00e1 dispon\u00edvel para usu\u00e1rios que atualmente usam an\u00fancios Showcase Shopping.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3811\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-video-showcase-shopping-ads-318x600.jpg\" alt=\"\" width=\"318\" height=\"600\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-video-showcase-shopping-ads-318x600.jpg 318w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-video-showcase-shopping-ads-318x600-159x300.jpg 159w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/><\/p>\n<p><strong>Novidade 2:<\/strong> O Google afirma que um ter\u00e7o dos compradores de fim de ano pesquisou por imagens antes de comprar em uma loja. Para atingir esse tipo de usu\u00e1rio que busca imagens em sites, al\u00e9m do mecanismo de busca de imagens do Google, foi lan\u00e7ado um novo formato: An\u00fancios gr\u00e1ficos compr\u00e1veis.<\/p>\n<p>Dessa forma, se um usu\u00e1rio clicar no \u00edcone de um an\u00fancio gr\u00e1fico compr\u00e1vel em um site de terceiros, o usu\u00e1rio ver\u00e1 um carrossel de produtos semelhante ao mostrado na imagem.<\/p>\n<p>Ao pesquisar no Google Image Search, as imagens ser\u00e3o exibidas por unidade e o produto ser\u00e1 marcado com o pre\u00e7o. As unidades ser\u00e3o rotuladas como &quot;patrocinadas&quot; e ter\u00e3o uma etiqueta de compra no canto esquerdo inferior.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3812\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450.jpg 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-300x169.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-768x432.jpg 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-558x314.jpg 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-655x368.jpg 655w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Este pode n\u00e3o ser um formato que vemos com frequ\u00eancia hoje, mas certamente o veremos com mais frequ\u00eancia com o tempo. Claro, esses novos recursos ser\u00e3o gradualmente abertos para mais anunciantes.<\/p>\n<p>O que voc\u00ea acha dessas not\u00edcias? D\u00ea-nos a sua opini\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google se prepara para la temporada navide\u00f1a, por eso esta semana anunci\u00f3 nuevos formatos para la industria del retail y as\u00ed atraer a m\u00e1s anunciantes y usuarios. Novedad 1: Ahora se puede agregar video a los cat\u00e1logos de Shopping. Estos anuncios son aquellos a los que se le pueden agregar m\u00fatliples im\u00e1genes. Cuando el usuario&hellip;<\/p>","protected":false},"author":1,"featured_media":3811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevos formatos en Google: Shoppable Image Ads y video en los cat\u00e1logos de Shopping - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/nouveaux-formats-dans-les-publicites-illustrees-google-shoppables-et-video-dans-les-catalogues-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevos formatos en Google: Shoppable Image Ads y video en los cat\u00e1logos de Shopping - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google se prepara para la temporada navide\u00f1a, por eso esta semana anunci\u00f3 nuevos formatos para la industria del retail y as\u00ed atraer a m\u00e1s anunciantes y usuarios. 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