{"id":3882,"date":"2018-11-13T17:51:20","date_gmt":"2018-11-13T20:51:20","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3882"},"modified":"2018-11-13T17:51:20","modified_gmt":"2018-11-13T20:51:20","slug":"nuevas-metricas-de-posicion-en-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/","title":{"rendered":"Novas m\u00e9tricas de posi\u00e7\u00e3o no Google Ads"},"content":{"rendered":"<div dir=\"auto\">O Google Ads lan\u00e7ar\u00e1 quatro novas m\u00e9tricas nas pr\u00f3ximas semanas para indicar onde nossos an\u00fancios aparecem na p\u00e1gina de resultados.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Isso \u00e9 importante porque a posi\u00e7\u00e3o m\u00e9dia \u00e9 uma m\u00e9trica que talvez pudesse ser mais espec\u00edfica, j\u00e1 que o primeiro espa\u00e7o publicit\u00e1rio nem sempre fica no topo da p\u00e1gina, ou seja, no topo de onde est\u00e3o os resultados org\u00e2nicos.<\/div>\n<div dir=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3883\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png\" alt=\"\" width=\"800\" height=\"595\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-300x223.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-768x571.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-558x415.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-655x487.png 655w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">An\u00fancios que apareciam \u00e0 direita durante a pesquisa em computadores deixaram de existir h\u00e1 algum tempo, mas agora h\u00e1 momentos em que o primeiro an\u00fancio da p\u00e1gina realmente aparece na parte inferior, abaixo dos resultados org\u00e2nicos. A partir disso, come\u00e7a a fazer sentido que algumas CTRs sejam mais baixas.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Essa novidade inclui duas m\u00e9tricas que tentam se referir \u00e0 posi\u00e7\u00e3o n\u00famero um, ou seja, o primeiro resultado na parte mais alta da p\u00e1gina, e duas m\u00e9tricas sobre todas as impress\u00f5es que s\u00e3o mostradas acima dos resultados org\u00e2nicos.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Impress\u00f5es (topo absoluto) %: \u00e9 o que a maioria dos usu\u00e1rios considera a posi\u00e7\u00e3o n\u00famero um. Essa m\u00e9trica mostra a porcentagem de impress\u00f5es que s\u00e3o exibidas no primeiro an\u00fancio, acima dos resultados org\u00e2nicos.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Impress\u00f5es (superior) %: a porcentagem de impress\u00f5es que s\u00e3o veiculadas em qualquer lugar acima dos resultados org\u00e2nicos.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">IS de pesquisa (topo absoluto): as impress\u00f5es que seu an\u00fancio recebeu na posi\u00e7\u00e3o n\u00famero um, dividido pelo n\u00famero estimado de impress\u00f5es em que seu an\u00fancio estava qualificado para a posi\u00e7\u00e3o n\u00famero um.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Pesquisa (topo) IS: as impress\u00f5es que seu an\u00fancio recebeu na se\u00e7\u00e3o principal, ou seja, nos resultados principais acima dos resultados org\u00e2nicos; em compara\u00e7\u00e3o com o n\u00famero estimado de impress\u00f5es em que seu an\u00fancio estava qualificado para a primeira posi\u00e7\u00e3o.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">As duas primeiras m\u00e9tricas dar\u00e3o uma vis\u00e3o geral de quando e como as impress\u00f5es foram geradas no espa\u00e7o superior dos resultados org\u00e2nicos.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">As duas m\u00e9tricas que t\u00eam em seu nome IS (cujo acr\u00f4nimo em ingl\u00eas significa &quot;parcela de impress\u00e3o&quot; ou &quot;parcela de impress\u00e3o&quot; em espanhol) mostram a propor\u00e7\u00e3o de impress\u00f5es em que seu an\u00fancio estava qualificado para estar no bloco de an\u00fancios localizado acima de org\u00e2nico resultados.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Se voc\u00ea estiver usando a posi\u00e7\u00e3o m\u00e9dia para fazer um lance por uma postagem na p\u00e1gina de resultados, o Google sugere que voc\u00ea use esse novo conjunto de m\u00e9tricas para atingir esses objetivos.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">\u00a0Voc\u00ea j\u00e1 encontrou esta atualiza\u00e7\u00e3o em sua plataforma? Conte-nos como foi sua experi\u00eancia.<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Ads lanzar\u00e1 en las pr\u00f3ximas semanas cuatro nuevas m\u00e9tricas para indicar el lugar en el que aparecen nuestros anuncios dentro de la p\u00e1gina de resultados. Esto es importante porque la posici\u00f3n promedio es una m\u00e9trica que quiz\u00e1s podr\u00eda ser m\u00e1s espec\u00edfica, ya que no siempre el primer espacio de anuncios est\u00e1 en la parte&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3882","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Ads lanzar\u00e1 en las pr\u00f3ximas semanas cuatro nuevas m\u00e9tricas para indicar el lugar en el que aparecen nuestros anuncios dentro de la p\u00e1gina de resultados. 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