{"id":3903,"date":"2018-11-23T17:04:27","date_gmt":"2018-11-23T20:04:27","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3903"},"modified":"2018-11-23T17:04:27","modified_gmt":"2018-11-23T20:04:27","slug":"anuncio-de-videos-secuenciales-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/google\/sequential-video-ad-google-ads\/","title":{"rendered":"Agora dispon\u00edvel no Google Ads: Sequenciamento de an\u00fancios em v\u00eddeo"},"content":{"rendered":"<div dir=\"auto\">O sequenciamento de an\u00fancios em v\u00eddeo permite que voc\u00ea gere uma narrativa mais ampla do que pode ser alcan\u00e7ada exibindo um \u00fanico an\u00fancio isoladamente. Essa ferramenta foi lan\u00e7ada no in\u00edcio do ano e agora est\u00e1 dispon\u00edvel para todos os usu\u00e1rios no Google Ads.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">O sequenciamento de an\u00fancios em v\u00eddeo causa impacto para marcas de todos os tamanhos, setores e objetivos de marketing. De acordo com um estudo recente do Google, esse formato contribui para uma melhoria significativa na taxa de conclus\u00e3o do an\u00fancio. Tamb\u00e9m em outro estudo realizado com a Ipsos, verificou-se que as sequ\u00eancias de v\u00eddeo de seis segundos e os an\u00fancios TrueView geram um impacto significativo no recall do an\u00fancio e na inten\u00e7\u00e3o de compra com um incremento m\u00e9dio de 118% e 40% respectivamente. (Fonte: Google-Ipsos Lab Experiment, Estados Unidos, mar\u00e7o de 2018.)<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Al\u00e9m disso, diferentes tipos de pe\u00e7as criativas podem gerar resultados diferentes. Especificamente, descobriu-se que as sequ\u00eancias usando a mesma pe\u00e7a criativa cortada de maneiras diferentes contribu\u00edram para melhorar as m\u00e9tricas mais associadas \u00e0 boca do funil, como o recall do an\u00fancio.<\/div>\n<div dir=\"auto\">Ao contr\u00e1rio, usar diferentes mensagens criativas \u00e9 melhor para gerar a\u00e7\u00f5es como inten\u00e7\u00e3o de compra, o uso desta \u00faltima metodologia gerou um aumento de 67% em rela\u00e7\u00e3o ao uso de uma \u00fanica pe\u00e7a criativa usada repetidamente.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">De acordo com o Google, a 20th Century Fox usou a sequ\u00eancia de an\u00fancios em v\u00eddeo para o trailer de &quot;The Great Showman&quot; e obteve uma resposta cinco vezes mais forte em compara\u00e7\u00e3o com os resultados gerais da ind\u00fastria.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Parece-me um formato muito interessante j\u00e1 que hoje todos consumimos pequenos peda\u00e7os de informa\u00e7\u00e3o: Snaps, tweets, hist\u00f3rias etc. Ser capaz de receber uma mensagem mais longa em diferentes plataformas \u00e9 uma boa oportunidade para se destacar do ru\u00eddo.<\/div>","protected":false},"excerpt":{"rendered":"<p>La secuenciaci\u00f3n de anuncios de video permite generar una narrativa m\u00e1s amplia de la que se puede lograr mostrando un solo anuncio de forma aislada. Esta herramienta se lanz\u00f3 a comienzos de a\u00f1o y ahora se encuentra disponible para todos los usuarios en Google Ads. La secuenciaci\u00f3n de anuncios de video\u00a0genera un impacto para marcas&hellip;<\/p>","protected":false},"author":1,"featured_media":3906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/google\/sequential-video-ad-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La secuenciaci\u00f3n de anuncios de video permite generar una narrativa m\u00e1s amplia de la que se puede lograr mostrando un solo anuncio de forma aislada. Esta herramienta se lanz\u00f3 a comienzos de a\u00f1o y ahora se encuentra disponible para todos los usuarios en Google Ads. La secuenciaci\u00f3n de anuncios de video\u00a0genera un impacto para marcas&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/google\/sequential-video-ad-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-23T20:04:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"642\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/\",\"name\":\"Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\",\"datePublished\":\"2018-11-23T20:04:27+00:00\",\"dateModified\":\"2018-11-23T20:04:27+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\",\"width\":642,\"height\":428},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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