{"id":3919,"date":"2018-12-05T12:36:48","date_gmt":"2018-12-05T15:36:48","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3919"},"modified":"2018-12-05T12:36:48","modified_gmt":"2018-12-05T15:36:48","slug":"busquedas-sitio-web","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/google-analytics\/pesquisas-de-sites\/","title":{"rendered":"Como aproveitar as vantagens dos insights de pesquisa do usu\u00e1rio em nosso site"},"content":{"rendered":"<p>Tudo o que podemos aprender com os usu\u00e1rios e pesquisas em nosso site \u00e9 muito \u00fatil. \u00c9 uma ferramenta que deve ser utilizada com mais detalhes para melhorar a experi\u00eancia de navega\u00e7\u00e3o e converter visitantes em leads, clientes e vendas.<\/p>\n<p>Vamos ver do que se trata.<\/p>\n<p>O Google Analytics tem um <a href=\"https:\/\/support.google.com\/analytics\/answer\/1012264?hl=es\">relat\u00f3rio de pesquisa do site.<\/a>\u00a0Com essas informa\u00e7\u00f5es podemos entender melhor as necessidades dos usu\u00e1rios e as informa\u00e7\u00f5es que eles precisam para obter o que desejam de nossa empresa.<\/p>\n<p>Alguns dos insights que podemos obter de nossos visitantes s\u00e3o:<\/p>\n<ul>\n<li>Os termos de pesquisa que os visitantes de nosso site usaram para encontrar conte\u00fado.<\/li>\n<li>As p\u00e1ginas de origem das pesquisas.<\/li>\n<li>As p\u00e1ginas de destino visitadas ap\u00f3s as pesquisas.<\/li>\n<li>A dura\u00e7\u00e3o da visita ap\u00f3s a realiza\u00e7\u00e3o da pesquisa.<\/li>\n<li>A porcentagem de usu\u00e1rios que saem do site ap\u00f3s realizar uma pesquisa.<\/li>\n<\/ul>\n<p>Eu mostro um exemplo do relat\u00f3rio de pesquisa no site:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3927 size-large\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-1024x513.png\" alt=\"\" width=\"945\" height=\"473\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-1024x513.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-300x150.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-768x384.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-1612x807.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-1116x559.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-806x403.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-558x279.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-655x328.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics-820x410.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/busquedas-en-el-sitio-google-analytics.png 1962w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p><strong>Como acessar relat\u00f3rios de pesquisa:<\/strong><\/p>\n<p>Para encontrar as informa\u00e7\u00f5es, devemos primeiro habilitar a op\u00e7\u00e3o &quot;Rastreamento de pesquisa de sites&quot; nas configura\u00e7\u00f5es da visualiza\u00e7\u00e3o do Google Analytics correspondente.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3929\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-1024x667.png\" alt=\"\" width=\"945\" height=\"616\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-1024x667.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-300x196.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-768x501.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-1612x1051.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-1116x727.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-806x525.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-558x364.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-655x427.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics-820x534.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/12\/configuracion-de-vista-busqueda-en-el-sitio-google-analytics.png 1694w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Nota: As categorias de pesquisa de site tamb\u00e9m podem ser ativadas se os URLs contiverem strings de consulta de categoria de pesquisa.<\/p>\n<p>Como tirar o m\u00e1ximo proveito disso?<\/p>\n<p><strong>Otimize o conte\u00fado dom\u00e9stico<\/strong><\/p>\n<p>Certifique-se de que o conte\u00fado de sua p\u00e1gina est\u00e1 de acordo com as necessidades de seus visitantes. Identifique os principais termos de pesquisa e certifique-se de que a p\u00e1gina inicial cont\u00e9m essas informa\u00e7\u00f5es. Isso melhorar\u00e1 sua classifica\u00e7\u00e3o org\u00e2nica, aumentar\u00e1 o tr\u00e1fego e deixar\u00e1 os visitantes mais animados para avan\u00e7ar na jornada do site.<\/p>\n<p>Se os usu\u00e1rios est\u00e3o procurando por um produto especial, encontre uma maneira de aproveit\u00e1-lo, um controle deslizante pode ser uma boa op\u00e7\u00e3o, um widget ou um link de destaque para que os usu\u00e1rios possam encontr\u00e1-lo facilmente.<\/p>\n<p><strong>Identifique as necessidades de conte\u00fado adicional<\/strong><\/p>\n<p>Gra\u00e7as \u00e0s informa\u00e7\u00f5es que recebemos do relat\u00f3rio de pesquisa, podemos identificar t\u00f3picos que s\u00e3o importantes para seus clientes. Talvez t\u00f3picos como atendimento ao cliente, pol\u00edticas de c\u00e2mbio, promo\u00e7\u00f5es banc\u00e1rias ou benef\u00edcios de financiamento sejam t\u00f3picos que podem aparecer durante a an\u00e1lise das informa\u00e7\u00f5es.<\/p>\n<p><strong>Melhore a experi\u00eancia de navega\u00e7\u00e3o no site<\/strong><\/p>\n<p>\u00c9 importante que possamos fornecer aos visitantes as informa\u00e7\u00f5es de que precisam, sem pesquisas repetidas. Elementos de navega\u00e7\u00e3o como menus, filtros de pre\u00e7os, relev\u00e2ncia, \u00faltimos lan\u00e7amentos, destaques. etc. Eles podem ajudar a agilizar a visita ao nosso site.<\/p>\n<p><strong>Melhore os resultados da pesquisa<\/strong><\/p>\n<p>Se os dados obtidos indicam que uma grande parte dos usu\u00e1rios sai do nosso site ap\u00f3s realizar uma pesquisa, isso pode ser devido a diversos fatores: Os resultados em si, sejam relevantes ou n\u00e3o, tamb\u00e9m influenciam a forma como s\u00e3o exibidos, se a navega\u00e7\u00e3o \u00e9 complexa ou emaranhada.<\/p>\n<p>Nesse caso, eu esbocei do zero como a p\u00e1gina de resultados deve se parecer, quais s\u00e3o as necessidades dos usu\u00e1rios e como as informa\u00e7\u00f5es devem ser exibidas.<\/p>\n<p><strong>Selecione e otimize as p\u00e1ginas de destino.\u00a0<\/strong><\/p>\n<p>No relat\u00f3rio de pesquisa, voc\u00ea pode selecionar a p\u00e1gina de resultados da pesquisa como a dimens\u00e3o prim\u00e1ria. Por exemplo, a p\u00e1gina que os usu\u00e1rios acessam ap\u00f3s a pesquisa.<\/p>\n<p>Verifique nesta p\u00e1gina se as frases de chamariz s\u00e3o marcantes o suficiente para atrair a aten\u00e7\u00e3o dos usu\u00e1rios e, novamente, se as informa\u00e7\u00f5es existentes s\u00e3o o que os usu\u00e1rios precisam.<\/p>\n<p><strong>Como analisar informa\u00e7\u00f5es relacionadas \u00e0 pesquisa<\/strong><\/p>\n<p>Uma boa ideia \u00e9 gerar relat\u00f3rios personalizados com as seguintes m\u00e9tricas.<\/p>\n<ul>\n<li>Meio: meio pelo qual o visitante entrou.<\/li>\n<li>Landing page: P\u00e1gina na qual o usu\u00e1rio iniciou a visita.<\/li>\n<li>P\u00e1gina de pesquisa: o local a partir do qual a pesquisa foi iniciada.<\/li>\n<li>Termo de pesquisa: as palavras que o usu\u00e1rio usou ao fazer a consulta.<\/li>\n<li>P\u00e1gina de destino da pesquisa: como o nome indica, o lugar ao qual o usu\u00e1rio veio.<\/li>\n<li>Total de pesquisas exclusivas: o valor num\u00e9rico das pesquisas desse termo de pesquisa.<\/li>\n<\/ul>\n<p>Este relat\u00f3rio serve como um funil de pesquisa, a forma como os usu\u00e1rios fazem em nosso site.<\/p>\n<p>Espero que esta informa\u00e7\u00e3o tenha ajudado voc\u00ea. Voc\u00ea implementou esta ou qualquer outra otimiza\u00e7\u00e3o com base em resultados? Nos conte sobre sua experi\u00eancia.<\/p>","protected":false},"excerpt":{"rendered":"<p>Es muy \u00fatil todo lo que podemos aprender de los usuarios y las b\u00fasquedas que se realizan en nuestro sitio web. Es una herramienta que se deber\u00eda utilizar con m\u00e1s detalle para mejorar la experiencia al navegar y convertir a lo visitantes en leads, clientes y ventas. Veamos de qu\u00e9 se trata todo esto. Google&hellip;<\/p>","protected":false},"author":1,"featured_media":3927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-3919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo sacarle provecho a los insights de b\u00fasquedas de usuarios en nuestro sitio web - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/google-analytics\/website-suche\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo sacarle provecho a los insights de b\u00fasquedas de usuarios en nuestro sitio web - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Es muy \u00fatil todo lo que podemos aprender de los usuarios y las b\u00fasquedas que se realizan en nuestro sitio web. Es una herramienta que se deber\u00eda utilizar con m\u00e1s detalle para mejorar la experiencia al navegar y convertir a lo visitantes en leads, clientes y ventas. Veamos de qu\u00e9 se trata todo esto. 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