{"id":3943,"date":"2018-12-27T10:35:09","date_gmt":"2018-12-27T13:35:09","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3943"},"modified":"2018-12-27T10:35:09","modified_gmt":"2018-12-27T13:35:09","slug":"supermetrics-nuevos-conectores-data-studio","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/supermetrics-new-connectors-data-studio\/","title":{"rendered":"Supermetrics: dois novos conectores agora est\u00e3o dispon\u00edveis no Data Studio"},"content":{"rendered":"

Muitos de voc\u00eas sabem que eu uso o Data Studio vinculado a Supermetrics<\/a> e eu j\u00e1 recomendei o uso dessas plataformas antes. Caso esta seja a primeira vez que voc\u00ea ouve sobre isso, o Data Studio oferece a capacidade de acessar um cat\u00e1logo bastante robusto de conectores de mais de 500 fontes de dados. Isso nos permite centralizar nossos relat\u00f3rios em um s\u00f3 lugar.<\/p>\n

O Google anunciou recentemente o lan\u00e7amento de conectores para v\u00eddeo do Display e 360, bem como do Search Ads 360.<\/p>\n

Esses conectores permitem acesso \u00e0s informa\u00e7\u00f5es de publicidade de sua plataforma de marketing do Google no Data Studio. Podemos explorar os dados de cada canal ou em conjunto com informa\u00e7\u00f5es do Google Analytics ou Planilhas Google.<\/p>\n

Uma vez que as fontes est\u00e3o vinculadas, podemos personalizar os relat\u00f3rios com base em nossas necessidades. Por exemplo, podemos adicionar gr\u00e1ficos para visualizar a informa\u00e7\u00e3o de uma forma mais atrativa, e de tal forma que os relat\u00f3rios feitos mantenham a marca ou estilo que \u00e9 utilizado na empresa ou marca para a qual trabalham. Tamb\u00e9m \u00e9 importante observar que os relat\u00f3rios podem ser facilmente compartilhados.<\/p>\n

Digamos que desejemos criar um relat\u00f3rio para comparar o desempenho da publicidade no Display e Video 360, Search Ads 360 e Google Ads. Podemos usar o modelo de desempenho de publicidade do Google para ver as principais m\u00e9tricas ou criar um relat\u00f3rio personalizado usando conectores para importar conte\u00fado. A partir da\u00ed, voc\u00ea pode usar a funcionalidade "Explorer" para experimentar usando diferentes visualiza\u00e7\u00f5es e organizar as informa\u00e7\u00f5es como achar adequado. Voc\u00ea tamb\u00e9m pode combinar os dados e realizar an\u00e1lises em tr\u00eas ou mais conjuntos de dados.<\/p>\n

\"\"Assim podemos observar comportamentos, tend\u00eancias e o desempenho das campanhas e compartilhar com a equipe de trabalho, ag\u00eancia de m\u00eddia ou qualquer outra pessoa que possa ser utilizada para otimizar o trabalho realizado.<\/p>\n

Se voc\u00ea j\u00e1 experimentou esses dois novos conectores, conte-nos sobre sua experi\u00eancia.<\/p>","protected":false},"excerpt":{"rendered":"

Muchos de ustedes saben que utilizo Data Studio vinculado a Supermetrics y he recomendado el uso de estas plataformas anteriormente. Por si es la primera vez que escuchas acerca de esto, Data Studio brinda la posibilidad de acceder a un cat\u00e1logo bastante robusto de conectores provenientes de m\u00e1s de 500 fuentes de datos. Esto permite…<\/p>","protected":false},"author":1,"featured_media":3945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"\nSupermetrics: Dos nuevos conectores est\u00e1n ahora disponibles en Data Studio - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/supermetrics-new-connectors-data-studio\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supermetrics: Dos nuevos conectores est\u00e1n ahora disponibles en Data Studio - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Muchos de ustedes saben que utilizo Data Studio vinculado a Supermetrics y he recomendado el uso de estas plataformas anteriormente. 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