{"id":397,"date":"2010-01-03T01:06:20","date_gmt":"2010-01-03T04:06:20","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=397"},"modified":"2010-01-03T01:06:20","modified_gmt":"2010-01-03T04:06:20","slug":"permission-marketing-vs-interruption-marketing","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/permission-marketing-vs-interruption-marketing\/","title":{"rendered":"Marketing de permiss\u00e3o vs. Marketing de Interrup\u00e7\u00e3o"},"content":{"rendered":"<p>Quantas vezes j\u00e1 aconteceu com voc\u00ea que, enquanto olhava um an\u00fancio na TV, voc\u00ea s\u00f3 conseguia pensar: <strong>&quot;O que Eu me importo com o tr\u00e2nsito lento? \u00bb <\/strong>enquanto esperava que os Simpsons voltassem a jogar?<\/p>\n<p>Isso \u00e9 o que <a href=\"http:\/\/en.wikipedia.org\/wiki\/Seth_Godin\">Seth Godin<\/a> ligar <strong>Marketing de Interrup\u00e7\u00e3o<\/strong> e \u00e9 um conceito muito interessante que engloba basicamente todas as formas tradicionais de Marketing como a publicidade em r\u00e1dio, televis\u00e3o ou revistas enquanto o <strong>Marketing de permiss\u00e3o <\/strong>\u00c9 uma forma mais &quot;amig\u00e1vel&quot; de abordar o cliente potencial e geralmente engloba t\u00e9cnicas de marketing online.<\/p>\n<p><strong>Qual \u00e9 o problema do marketing de interrup\u00e7\u00e3o?<\/strong><\/p>\n<p>Basicamente o problema \u00e9 justamente aquele que interrompe o consumidor em uma atividade di\u00e1ria e os melhores consumidores aprenderam a n\u00e3o prestar aten\u00e7\u00e3o a tudo que um comercial lhes diz, aprenderam a ignor\u00e1-los.<\/p>\n<p><strong>O que \u00e9 diferente no Marketing Permissivo?<\/strong><\/p>\n<p>N\u00e3o interrompemos o potencial comprador, mas abordamos como solu\u00e7\u00e3o para um problema que ele tem agora, geramos confian\u00e7a e autoridade por meio de conte\u00fado ou produtos gratuitos de qualidade (ebooks, plug-ins, etc.) e, em seguida, pedimos &quot;permiss\u00e3o&quot; por meio de assinatura volunt\u00e1ria de um boletim informativo (ou algum outro meio) para enviar mais conte\u00fado e, em devido tempo, tamb\u00e9m ofertas.<\/p>\n<p>A grande diferen\u00e7a \u00e9 que agora \u00e9 o cliente potencial que est\u00e1 interessado em continuar a ouvir sobre n\u00f3s,<strong> n\u00f3s n\u00e3o quebramos um produto que n\u00e3o lhe interessa na cara ... mas ele nos pede mais informa\u00e7\u00f5es sobre nosso produto \/ servi\u00e7o.<\/strong><\/p>\n<p>A capacidade de entregar mensagens diferentes a diferentes tipos de clientes \u00e9 o que torna a Internet uma plataforma de marketing flex\u00edvel e personaliz\u00e1vel em grande escala.<\/p>\n<p><strong>Os emails que enviamos a uma pessoa que acaba de subscrever a nossa newsletter podem (e em muitos casos DEVEM) ser diferentes daqueles que enviamos a algu\u00e9m que nos segue h\u00e1 mais tempo.<\/strong>\u00c9 aqui que uma boa campanha de Email Marketing desempenha um papel importante.<\/p>\n<p>Os profissionais de marketing online procuram mostrar nossa mensagem ao consumidor em potencial quando eles est\u00e3o interessados em nosso produto ou servi\u00e7o,<strong> n\u00f3s o pegamos &quot;em flagrante&quot;.<\/strong><\/p>\n<p><strong>Com o Marketing Permissivo, n\u00e3o buscamos apenas pegar voc\u00ea <em>Em Fraganti<\/em> Tamb\u00e9m buscamos criar um relacionamento de longo prazo.<\/strong><\/p>\n<p>O conceito de Marketing Permissivo \u00e9 muito interessante e vou expandi-lo em artigos subsequentes, n\u00e3o sei se este tipo de Marketing pode ser aplicado a todos os produtos \/ servi\u00e7os e mercados ... mas pelo menos est\u00e1 funcionando muito bem para eu e espero ver mais frutos em 2010, voc\u00ea ser\u00e1 informado \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Cuantas veces te sucedi\u00f3 que mirando una publicidad en la TV s\u00f3lo se te ocurr\u00eda pensar: \u00abQu\u00e9 &lt;inserte insulto aqu\u00ed&gt; me importa el tr\u00e1nsito lento?\u00bb mientras esperabas a que vuelvan a dar los Simpsons? Eso es lo que Seth Godin llama Interruption Marketing (Marketing Interruptivo) y es un concepto muy interesante que engloba b\u00e1sicamente a&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10,37],"class_list":["post-397","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-marketing-online","tag-marketing-permisivo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Permission Marketing vs. Interruption Marketing - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Permission Marketing vs. Interruption Marketing. 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