{"id":4052,"date":"2019-06-19T12:09:48","date_gmt":"2019-06-19T15:09:48","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4052"},"modified":"2019-06-19T12:09:48","modified_gmt":"2019-06-19T15:09:48","slug":"maximiza-la-puntuacion-de-optimizacion-en-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/","title":{"rendered":"Maximize sua pontua\u00e7\u00e3o de otimiza\u00e7\u00e3o do Google Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O Google Ads lan\u00e7ou recentemente o <\/span><i><span style=\"font-weight: 400;\">pontua\u00e7\u00e3o de otimiza\u00e7\u00e3o<\/span><\/i><span style=\"font-weight: 400;\"> para que, ao ativar as sugest\u00f5es, voc\u00ea possa entender melhor sua conta e obter o m\u00e1ximo potencial dela. Essas sugest\u00f5es podem ser sobre como pausar palavras-chave, adicionar outros an\u00fancios ou ativar o lance autom\u00e1tico. Para habilitar esta op\u00e7\u00e3o voc\u00ea deve ir at\u00e9 a p\u00e1gina &quot;Recomenda\u00e7\u00f5es&quot; e com esta atualiza\u00e7\u00e3o voc\u00ea poder\u00e1 gerar mais convers\u00f5es e rentabilidade em suas campanhas ao alocar or\u00e7amento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><i><span style=\"font-weight: 400;\">pontua\u00e7\u00e3o de otimiza\u00e7\u00e3o, <\/span><\/i><span style=\"font-weight: 400;\">Como o pr\u00f3prio nome indica, \u00e9 um valor percentual entre zero e cem, onde este (100%) representa a otimiza\u00e7\u00e3o m\u00e1xima das oportunidades que a plataforma identifica para sua conta em um determinado momento. Pode ser utilizado tanto na realiza\u00e7\u00e3o de uma campanha como em rela\u00e7\u00e3o \u00e0 configura\u00e7\u00e3o da sua conta ou do administrador.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No exemplo a seguir, o <\/span><i><span style=\"font-weight: 400;\">pontua\u00e7\u00e3o de otimiza\u00e7\u00e3o <\/span><\/i><span style=\"font-weight: 400;\">Na imagem, mostra um valor de 72,4%, que pode ser otimizado at\u00e9 atingir 100%, desde que voc\u00ea atenda e aplique as recomenda\u00e7\u00f5es fornecidas pelo Google Ads.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4223\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/puntuacion-de-optimizacion-google-ads-1-1024x337.png\" alt=\"\" width=\"945\" height=\"311\" \/><\/p>\n<p>Para melhor mostrar as vantagens de usar esta se\u00e7\u00e3o, apresento algumas situa\u00e7\u00f5es, nas quais a pontua\u00e7\u00e3o de otimiza\u00e7\u00e3o tem desempenhado um papel fundamental na melhoria dos resultados.<\/p>\n<p><span style=\"font-weight: 400;\">No primeiro exemplo, Hanapin Marketing colocou grande foco e interesse nas recomenda\u00e7\u00f5es que favoreciam a gest\u00e3o di\u00e1ria de suas m\u00faltiplas contas, de forma a aproveitar ao m\u00e1ximo as campanhas de seus clientes. Em uma dessas campanhas, a plataforma sugeriu que voc\u00ea alterasse a estrat\u00e9gia de lances de usar o <\/span><i><span style=\"font-weight: 400;\">CPC melhorado<\/span><\/i><span style=\"font-weight: 400;\">, adotar <\/span><i><span style=\"font-weight: 400;\">maximizar convers\u00f5es<\/span><\/i><span style=\"font-weight: 400;\">, uma estrat\u00e9gia totalmente autom\u00e1tica. Seguindo essa recomenda\u00e7\u00e3o, a ag\u00eancia aumentou as convers\u00f5es de seu cliente em 44 % e reduziu o CPA em 32%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em outro exemplo semelhante <\/span><span style=\"font-weight: 400;\">Wpromote,<\/span><span style=\"font-weight: 400;\"> uma ag\u00eancia de marketing digital, usou o <\/span><i><span style=\"font-weight: 400;\">pontua\u00e7\u00e3o de otimiza\u00e7\u00e3o<\/span><\/i><span style=\"font-weight: 400;\"> para desenvolver suas contas e, ao mesmo tempo, cumprir suas metas de efici\u00eancia, alterando sua estrat\u00e9gia de lances para <\/span><i><span style=\"font-weight: 400;\">CPA alvo<\/span><\/i><span style=\"font-weight: 400;\"> em uma campanha de remarketing que aumentou as convers\u00f5es em 20% e reduziu o CPA em 16%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lembre-se que p<\/span><span style=\"font-weight: 400;\">Para usar a pontua\u00e7\u00e3o de otimiza\u00e7\u00e3o, voc\u00ea deve ir para a p\u00e1gina &quot;Recomenda\u00e7\u00f5es&quot; da sua conta, no entanto, deixo para voc\u00ea o <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9232380\"><span style=\"font-weight: 400;\">Guia oficial <\/span><\/a><span style=\"font-weight: 400;\">para usar a pontua\u00e7\u00e3o de otimiza\u00e7\u00e3o e a p\u00e1gina de recomenda\u00e7\u00e3o. Espero que seja \u00fatil!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>O Google Ads lan\u00e7ou recentemente a pontua\u00e7\u00e3o de otimiza\u00e7\u00e3o para que, ao ativar as sugest\u00f5es, voc\u00ea possa entender melhor sua conta e tirar o m\u00e1ximo proveito dela. Essas sugest\u00f5es podem ser sobre como pausar palavras-chave, adicionar outros an\u00fancios ou ativar o lance autom\u00e1tico. Para ativar esta op\u00e7\u00e3o, voc\u00ea deve ...<\/p>","protected":false},"author":1,"featured_media":4057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Hace poco Google Ads lanz\u00f3 la puntuaci\u00f3n de optimizaci\u00f3n a fin de que a trav\u00e9s de la habilitaci\u00f3n de sugerencias puedas comprender mejor tu cuenta y obtener el m\u00e1ximo potencial de ella.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/maximizar-otimizacao-pontuacao-in-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximiza la puntuaci\u00f3n de optimizaci\u00f3n en Google Ads - 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