{"id":4188,"date":"2019-07-24T12:22:30","date_gmt":"2019-07-24T15:22:30","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4188"},"modified":"2019-07-24T12:22:43","modified_gmt":"2019-07-24T15:22:43","slug":"como-implementar-google-analytics","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/google-analytics\/how-to-implement-google-analytics\/","title":{"rendered":"Como implementar o Google Analytics em 3 etapas simples"},"content":{"rendered":"<p>Saber como implementar o Google Analytics \u00e9 o primeiro passo para entender quem s\u00e3o os visitantes do seu site e como eles interagem com ele.<\/p>\n<p>No entanto, implementar essa ferramenta pode ser uma tarefa complexa, por isso preparei um guia para que voc\u00ea possa fazer isso passo a passo. Antes de come\u00e7armos, vamos revisar o que torna o Google Analytics t\u00e3o especial.<\/p>\n<p><strong>Por que voc\u00ea precisa do Google Analytics?<\/strong><\/p>\n<p>O Google Analytics \u00e9 uma ferramenta poderosa que fornece informa\u00e7\u00f5es essenciais sobre seu site e sua empresa. Com mais de 56% de p\u00e1ginas na web usando este servi\u00e7o, \u00e9 uma das ferramentas mais populares quando se trata de medi\u00e7\u00e3o de sites. Isso ocorre porque o Analytics oferece uma grande quantidade de informa\u00e7\u00f5es sobre os usu\u00e1rios que visitam suas p\u00e1ginas.<\/p>\n<p>Aqui est\u00e3o apenas alguns dos dados que voc\u00ea pode obter do Google Analytics:<\/p>\n<ul>\n<li>Quantidade de tr\u00e1fego que seu site recebe.<\/li>\n<li>P\u00e1ginas de onde v\u00eam os usu\u00e1rios de seu site.<\/li>\n<li>Tr\u00e1fego individual de cada p\u00e1gina<\/li>\n<li>N\u00famero de leads convertidos.<\/li>\n<li>P\u00e1ginas de onde v\u00eam seus leads.<\/li>\n<li>Informa\u00e7\u00f5es demogr\u00e1ficas dos visitantes do seu site.<\/li>\n<li>A fonte de onde seu tr\u00e1fego est\u00e1 vindo, seja de um dispositivo m\u00f3vel ou um computador desktop.<\/li>\n<\/ul>\n<p>Como voc\u00ea ver\u00e1, voc\u00ea pode obter um grande benef\u00edcio das informa\u00e7\u00f5es fornecidas pelo Google Analytics, independentemente do tamanho de sua empresa ou website. Por este motivo, os passos seguintes ir\u00e3o facilitar a implementa\u00e7\u00e3o da ferramenta e a sua posterior utiliza\u00e7\u00e3o.<\/p>\n<p><strong>Etapa 1: Implementar o Gerenciador de tags do Google <\/strong><\/p>\n<p>O Gerenciador de tags do Google, tamb\u00e9m conhecido como Gerenciador de tags, \u00e9 um sistema gratuito que coleta todas as informa\u00e7\u00f5es do seu site e as envia para outras plataformas, como Facebook Analytics ou Google Analytics.<\/p>\n<p>Ele tamb\u00e9m permite que voc\u00ea atualize e adicione tags ao seu c\u00f3digo do Google Analytics sem ter que digit\u00e1-lo manualmente no back-end do seu site, economizando muito tempo e dores de cabe\u00e7a.<\/p>\n<p>&nbsp;<\/p>\n<p>Por exemplo, digamos que voc\u00ea queira saber quantos usu\u00e1rios clicaram no link de um arquivo PDF para download. Sem o gerenciador de tags do Google, voc\u00ea ter\u00e1 que alterar manualmente todos os links de download, enquanto com esta ferramenta, voc\u00ea s\u00f3 precisa adicionar uma nova tag para rastrear os downloads.<\/p>\n<p>Para come\u00e7ar, voc\u00ea deve criar uma conta no <u><a href=\"https:\/\/tagmanager.google.com\/#\/home\">P\u00e1gina inicial do Gerenciador de tags do Google.<\/a><\/u><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4189\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/1-2.png\" alt=\"\" width=\"575\" height=\"671\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/1-2.png 575w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/1-2-257x300.png 257w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/1-2-558x651.png 558w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/p>\n<p>Insira o nome da conta e continue.<\/p>\n<p>Seguiu isso, <strong>configurar um cont\u00eainer<\/strong>, que \u00e9 essencialmente um campo que cont\u00e9m todas as &quot;macros, regras e tags&quot; do seu site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4190\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/2-2.png\" alt=\"\" width=\"790\" height=\"457\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/2-2.png 790w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/2-2-300x174.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/2-2-768x444.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/2-2-558x323.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/2-2-655x379.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/2-2-500x290.png 500w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/p>\n<p>D\u00ea a esse cont\u00eainer um nome que o descreva e selecione o tipo de conte\u00fado ao qual ele est\u00e1 associado (Web, iOS, Android ou AMP).<\/p>\n<p>Feito isso, clique em criar, leia os termos de servi\u00e7o e aceite-os. Esta a\u00e7\u00e3o fornecer\u00e1 o snippet do c\u00f3digo de instala\u00e7\u00e3o do cont\u00eainer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4191\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/3-2.png\" alt=\"\" width=\"788\" height=\"548\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/3-2.png 788w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/3-2-300x209.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/3-2-768x534.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/3-2-558x388.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/3-2-655x456.png 655w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/p>\n<p>Este \u00e9 o snippet de c\u00f3digo que voc\u00ea precisa colar no back-end de seu site para gerenciar suas tags. Para fazer isso, <strong>copie e cole os dois snippets de c\u00f3digo em cada p\u00e1gina do seu site<\/strong>. De acordo com as instru\u00e7\u00f5es de instala\u00e7\u00e3o do gerenciador de tags, \u00e9 necess\u00e1rio o primeiro no cabe\u00e7alho e o segundo ap\u00f3s a abertura do corpo.<\/p>\n<p>Se voc\u00ea usa o WordPress, pode fazer isso facilmente colando as duas partes do c\u00f3digo no tema da p\u00e1gina.<\/p>\n<p>Dica: voc\u00ea pode tornar esse processo ainda mais f\u00e1cil instalando e ativando o plug-in <u><a href=\"https:\/\/wordpress.org\/plugins\/insert-headers-and-footers\/\">Insira cabe\u00e7alhos e rodap\u00e9s para WordPress<\/a><\/u> (ou seu equivalente para outros tipos de sites). Isso permite que voc\u00ea adicione qualquer c\u00f3digo ao cabe\u00e7alho e rodap\u00e9 em todo o site, onde voc\u00ea s\u00f3 precisa copiar e colar uma vez.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4192\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/4-2.png\" alt=\"\" width=\"623\" height=\"459\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/4-2.png 623w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/4-2-300x221.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/4-2-558x411.png 558w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<p><strong>Etapa 2: Crie uma conta do Google Analytics<\/strong><\/p>\n<p>Como no gerenciador de tags, voc\u00ea deve <u><a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/report-home\/a54516992w87479473p92320289\">criar uma conta<\/a><\/u> do Google Analytics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4193\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/5.png\" alt=\"\" width=\"789\" height=\"417\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/5.png 789w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/5-300x159.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/5-768x406.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/5-558x295.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/5-655x346.png 655w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/p>\n<p>Insira sua conta e o nome do seu site, bem como a URL, especificando a categoria do setor a que pertence, bem como o fuso hor\u00e1rio no qual deseja obter os relat\u00f3rios.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4194\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/6.png\" alt=\"\" width=\"795\" height=\"397\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/6.png 795w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/6-300x150.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/6-768x384.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/6-558x279.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/6-655x327.png 655w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/p>\n<p>Depois de fazer isso, concorde com os termos de servi\u00e7o para obter sua ID de rastreamento.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4195\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/7.png\" alt=\"\" width=\"801\" height=\"503\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/7.png 801w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/7-300x188.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/7-768x482.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/7-558x350.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/7-655x411.png 655w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<p>O ID de rastreamento \u00e9 uma s\u00e9rie de n\u00fameros que solicita os dados de an\u00e1lise do Google Analytics. O n\u00famero \u00e9 parecido com este: UA-000000-1. O primeiro conjunto de n\u00fameros (000000) \u00e9 o n\u00famero da sua conta pessoal e o segundo conjunto (1) \u00e9 o n\u00famero da propriedade associada \u00e0 sua conta.<\/p>\n<p>Esse n\u00famero \u00e9 exclusivo para seu site e seus dados pessoais, portanto, voc\u00ea deve evitar compartilh\u00e1-lo ou torn\u00e1-lo p\u00fablico de qualquer forma.<\/p>\n<p><strong>Etapa 3: configurar a tag do Analytics com o Gerenciador de tags do Google<\/strong><\/p>\n<p>Nesta etapa, voc\u00ea deve configurar tags de rastreamento espec\u00edficas do Google Analytics para o seu site. Para isso voc\u00ea deve acessar o <u><a href=\"https:\/\/tagmanager.google.com\/\">gerenciador de tags google<\/a><\/u> onde pode voce&nbsp; <strong>adicionar um novo bot\u00e3o de r\u00f3tulo<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4196\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/8.png\" alt=\"\" width=\"812\" height=\"503\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/8.png 812w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/8-300x186.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/8-768x476.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/8-806x499.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/8-558x346.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/8-655x406.png 655w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/p>\n<p>De l\u00e1, voc\u00ea ser\u00e1 levado a uma p\u00e1gina onde poder\u00e1 criar uma nova tag para seu site e personalizar duas \u00e1reas de suas tags:<\/p>\n<ul>\n<li>Configura\u00e7\u00e3o: para onde v\u00e3o os dados coletados pela etiqueta.<\/li>\n<li>Ativador ou acionador: onde voc\u00ea pode definir que tipo de dados deseja coletar.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4197\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/9.png\" alt=\"\" width=\"799\" height=\"474\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/9.png 799w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/9-300x178.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/9-768x456.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/9-558x331.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/9-655x389.png 655w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/p>\n<p>Clique no bot\u00e3o <strong>configura\u00e7\u00e3o de etiqueta<\/strong> e escolha o tipo de etiqueta que deseja criar.<\/p>\n<p>Nesta etapa, o ideal \u00e9 que voc\u00ea escolha a op\u00e7\u00e3o &quot;Anaytics universal&quot; para que possa criar um r\u00f3tulo para o Google Analytics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4198\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/10.png\" alt=\"\" width=\"595\" height=\"722\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/10.png 595w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/10-247x300.png 247w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/10-558x677.png 558w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/p>\n<p>Agora voc\u00ea pode escolher o tipo de dados que deseja rastrear. Feito isso, v\u00e1 para &quot;Configura\u00e7\u00f5es do Google Analytics&quot; e escolha &quot;Nova vari\u00e1vel&quot;, que pode ser encontrada no menu suspenso.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4199\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/11.png\" alt=\"\" width=\"408\" height=\"337\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/11.png 408w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/11-300x248.png 300w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/p>\n<p>Voc\u00ea ser\u00e1 direcionado para uma nova janela onde poder\u00e1 inserir seu ID de rastreamento do Google Analytics. Isso enviar\u00e1 os dados do seu site diretamente para o Google Analytics, onde voc\u00ea poder\u00e1 visualiz\u00e1-los mais tarde.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4200\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/12.png\" alt=\"\" width=\"698\" height=\"467\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/12.png 698w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/12-300x201.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/12-558x373.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/12-655x438.png 655w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<p>Feito isso, v\u00e1 at\u00e9 o bot\u00e3o &quot;Trigger&quot; para ser redirecionado para a se\u00e7\u00e3o &quot;escolher&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4201\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/13.png\" alt=\"\" width=\"790\" height=\"139\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/13.png 790w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/13-300x53.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/13-768x135.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/13-558x98.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/13-655x115.png 655w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/p>\n<p>Quando tudo estiver pronto, suas novas configura\u00e7\u00f5es de tag devem ser parecidas com estas:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4202\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/14.png\" alt=\"\" width=\"793\" height=\"458\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/14.png 793w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/14-300x173.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/14-768x444.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/14-558x322.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/14-655x378.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/06\/14-500x290.png 500w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p>\n<p>Clique em &quot;Salvar&quot; e com isso voc\u00ea agora tem um novo registro de tag do Google e os dados do seu site ser\u00e3o enviados diretamente para a p\u00e1gina do Google Analytics.<\/p>\n<p>Espero que essas etapas ajudem voc\u00ea a configurar o Google Analytics, mas mais importante do que configur\u00e1-lo, \u00e9 que voc\u00ea possa acessar a grande quantidade de informa\u00e7\u00f5es que esta ferramenta oferece e tirar proveito dela.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Conocer c\u00f3mo implementar Google Analytics es el primer paso para entender qui\u00e9nes son los visitantes de tu sitio web y c\u00f3mo interact\u00faan con el mismo. No obstante, implementar esta herramienta puede llegar a ser una tarea compleja, por lo que he preparado una gu\u00eda para que puedas hacerlo paso a paso. Antes de entrar en&hellip;<\/p>","protected":false},"author":1,"featured_media":4203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-4188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo implementar Google Analytics en 3 simples pasos - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/google-analytics\/anleitung-zur-implementierung-von-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo implementar Google Analytics en 3 simples pasos - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Conocer c\u00f3mo implementar Google Analytics es el primer paso para entender qui\u00e9nes son los visitantes de tu sitio web y c\u00f3mo interact\u00faan con el mismo. No obstante, implementar esta herramienta puede llegar a ser una tarea compleja, por lo que he preparado una gu\u00eda para que puedas hacerlo paso a paso. 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