{"id":4300,"date":"2019-11-13T17:45:49","date_gmt":"2019-11-13T20:45:49","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4300"},"modified":"2019-11-13T17:45:56","modified_gmt":"2019-11-13T20:45:56","slug":"experiencias-de-marca-inmersivas-anuncios-youtube-display","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/imersiva-experiencias-marcas-youtube-ads-display\/","title":{"rendered":"Experi\u00eancias de marca envolventes em an\u00fancios do Youtube e de display"},"content":{"rendered":"<p>\u00c0 medida que a realidade aumentada cresce como meio audiovisual, muitas marcas aproveitam essas ferramentas para contar aos seus usu\u00e1rios \u201chist\u00f3rias\u201d mais enriquecedoras e envolventes sobre seus produtos, por meio de experi\u00eancias de marca imersivas.<\/p>\n\n\n\n<p>O Google recentemente introduziu sua ferramenta de \u201cRealidade Aumentada\u201d (Augmented Reality) no mecanismo de busca e fez melhorias em sua plataforma para youtubers ARCore, a fim de permitir a cria\u00e7\u00e3o de experi\u00eancias mais imersivas. Da mesma forma, o Google lan\u00e7ou recentemente sua ferramenta de realidade aumentada para o YouTube, bem como imagens 3D para an\u00fancios gr\u00e1ficos.<\/p>\n\n\n\n<p><strong>Como o YouTube ajuda os usu\u00e1rios a escolher a cor do pr\u00f3ximo batom?<\/strong><\/p>\n\n\n\n<p>Muitos usu\u00e1rios seguem YouTubers famosos em busca de ajuda para escolher os pr\u00f3ximos produtos a serem comprados. Dessa forma, muitas marcas t\u00eam feito parceria com esses criadores de conte\u00fado para se conectar com seus p\u00fablicos e, assim, criar, com o uso da realidade aumentada, experi\u00eancias mais personalizadas para seus usu\u00e1rios.<\/p>\n\n\n\n<p>Desta forma, o Google apresenta sua interface de realidade aumentada &quot;Beauty Try-On&quot;, que permite ao usu\u00e1rio experimentar sua maquiagem enquanto assiste ao v\u00eddeo de um determinado influenciador. Usando essas ferramentas, o Beauty Try-On oferece amostras realistas de produtos que funcionam em uma ampla variedade de tons de pele. <\/p>\n\n\n\n<p>MAC Cosmetics \u00e9 a primeira marca a fazer parceria com a FameBit (plataforma de cria\u00e7\u00e3o de conte\u00fado do YouTube) para lan\u00e7ar a primeira campanha Beauty Try-On. Usando esse novo formato, marcas como o MAC podem aproveitar o poder de influ\u00eancia dos criadores de conte\u00fado e, por sua vez, medir os resultados dessa a\u00e7\u00e3o em tempo real.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"812\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/Famebit_MAC_Shortened.gif\" alt=\"experi\u00eancias de marca imersivas\" class=\"wp-image-4301\"\/><\/figure>\n\n\n\n<p>Em um teste anterior realizado no in\u00edcio deste ano com v\u00e1rias marcas de maquiagem, 30 % de usu\u00e1rios puderam ativar a ferramenta de realidade aumentada em seu aplicativo do YouTube para iOS. L\u00e1 eles passaram em m\u00e9dia 80 segundos testando os diferentes tons de batom.<\/p>\n\n\n\n<p><strong>Imagens tridimensionais em an\u00fancios gr\u00e1ficos.<\/strong><\/p>\n\n\n\n<p>Por meio do Swirl, a plataforma de exibi\u00e7\u00e3o envolvente do Google, uma grande porta para a criatividade est\u00e1 se abrindo para as marcas se comunicarem. O que essa ferramenta faz \u00e9 permitir que os anunciantes tragam pe\u00e7as tridimensionais para seus an\u00fancios gr\u00e1ficos na vers\u00e3o web, o que permite aos usu\u00e1rios se informarem melhor antes de fazerem sua compra. Dentro das fun\u00e7\u00f5es da interface \u00e9 poss\u00edvel ampliar ou reduzir a imagem, girar o produto ou reproduzir uma determinada anima\u00e7\u00e3o. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ZGPwDebtG8rL7P3oNUI91UM0Fu6_GKraXR5g_xQvn-0JaN2ZHs5Tkx3FOKHR7C61xM7ilQhLLmlKrzGRD4HDO6wkos3nkNtQrrbSXBgD49fWSpXmPtND3_9hFwpXsJoDbUXx2LNX\" alt=\"\"\/><\/figure>\n\n\n\n<p>Para ajudar os anunciantes a configurar, editar e veicular facilmente an\u00fancios realistas e de alta qualidade, o Google lan\u00e7ou sua plataforma 3D, Poly. Esta ferramenta permite f\u00e1cil edi\u00e7\u00e3o em objetos 3D, incluindo novas maneiras de animar o objeto em quest\u00e3o, personalizar fundos e adicionar reflexos realistas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"592\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-1024x592.gif\" alt=\"\" class=\"wp-image-4322\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-1024x592.gif 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-300x173.gif 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-768x444.gif 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-1612x932.gif 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-1116x645.gif 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-806x466.gif 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-558x323.gif 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/GIF-3-4-655x379.gif 655w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Essas novas ferramentas est\u00e3o dispon\u00edveis para marcas e anunciantes, o que os ajudar\u00e1 a criar um conte\u00fado mais atraente, informativo e, em \u00faltima inst\u00e2ncia, mais eficaz na hora de gerar vendas. Se voc\u00ea estiver interessado em aprender mais, deixo-lhe o <a href=\"https:\/\/www.gstatic.com\/arvr\/intro-3d-assets.pdf\">link<\/a> que o Google oferece com dicas para voc\u00ea come\u00e7ar. Compartilhe suas experi\u00eancias na se\u00e7\u00e3o de coment\u00e1rios e me diga se voc\u00ea j\u00e1 teve a chance de usar essas ferramentas.<\/p>","protected":false},"excerpt":{"rendered":"<p>A medida en que la realidad aumentada crece como medio audiovisual, muchas marcas aprovechan estas herramientas para contar a sus usuarios \u201chistorias\u201d m\u00e1s enriquecedoras y atractivas sobre sus productos, a trav\u00e9s de las experiencias de marca inmersivas. Hace poco Google introdujo al buscador su herramienta de \u201cRealidad Aumentada\u201d (AR), por sus siglas en ingl\u00e9s (Augmented&hellip;<\/p>","protected":false},"author":1,"featured_media":4304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experiencias de marca inmersivas en anuncios de Youtube y Display - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Muchas marcas aprovechan las experiencias de marca inmersivas para contarle a sus usuarios \u201chistorias\u201d m\u00e1s enriquecedoras y atractivas sobre sus productos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experiencias de marca inmersivas en anuncios de Youtube y Display - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Muchas marcas aprovechan las experiencias de marca inmersivas para contarle a sus usuarios \u201chistorias\u201d m\u00e1s enriquecedoras y atractivas sobre sus productos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-13T20:45:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-13T20:45:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/\",\"name\":\"Experiencias de marca inmersivas en anuncios de Youtube y Display - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg\",\"datePublished\":\"2019-11-13T20:45:49+00:00\",\"dateModified\":\"2019-11-13T20:45:56+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Muchas marcas aprovechan las experiencias de marca inmersivas para contarle a sus usuarios \u201chistorias\u201d m\u00e1s enriquecedoras y atractivas sobre sus productos.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Experiencias de marca inmersivas en anuncios de Youtube y Display\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/pt\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Experiencias de marca inmersivas en anuncios de Youtube y Display - Marketing y Anal\u00edtica Digital","description":"Muchas marcas aprovechan las experiencias de marca inmersivas para contarle a sus usuarios \u201chistorias\u201d m\u00e1s enriquecedoras y atractivas sobre sus productos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/pt\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/","og_locale":"pt_BR","og_type":"article","og_title":"Experiencias de marca inmersivas en anuncios de Youtube y Display - Marketing y Anal\u00edtica Digital","og_description":"Muchas marcas aprovechan las experiencias de marca inmersivas para contarle a sus usuarios \u201chistorias\u201d m\u00e1s enriquecedoras y atractivas sobre sus productos.","og_url":"https:\/\/guillermopareja.com\/pt\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2019-11-13T20:45:49+00:00","article_modified_time":"2019-11-13T20:45:56+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg","type":"image\/jpeg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Escrito por":"Guillermo Pareja","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/","url":"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/","name":"Experiencias de marca inmersivas en anuncios de Youtube y Display - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#primaryimage"},"thumbnailUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg","datePublished":"2019-11-13T20:45:49+00:00","dateModified":"2019-11-13T20:45:56+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Muchas marcas aprovechan las experiencias de marca inmersivas para contarle a sus usuarios \u201chistorias\u201d m\u00e1s enriquecedoras y atractivas sobre sus productos.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#primaryimage","url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg","contentUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/07\/1_LWoijEa9FKosRU6sJXHJ-w.jpeg","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/immersive-brand-experiences-youtube-ads-display\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Experiencias de marca inmersivas en anuncios de Youtube y Display"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/pt\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts\/4300"}],"collection":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/comments?post=4300"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts\/4300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/media\/4304"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/media?parent=4300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/categories?post=4300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/tags?post=4300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}