{"id":4408,"date":"2019-10-30T14:16:15","date_gmt":"2019-10-30T17:16:15","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4408"},"modified":"2019-10-30T14:16:21","modified_gmt":"2019-10-30T17:16:21","slug":"skillshop-nueva-plataforma-capacitacion-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/google\/skillshop-new-platform-training-google-ads\/","title":{"rendered":"Skillshop, a nova plataforma de treinamento do Google Ads"},"content":{"rendered":"<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-1024x1024.png\" alt=\"\" class=\"wp-image-4409\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-1024x1024.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-150x150.png 150w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-300x300.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-768x768.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-468x468.png 468w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-1116x1116.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-806x806.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-558x558.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-655x655.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O Google est\u00e1 lan\u00e7ando a Skillshop renovando a anteriormente conhecida &quot;Academy for Ads&quot;. Esta plataforma de treinamento \u00e9 onde o Google Ads basicamente oferece treinamento para que voc\u00ea possa aprender como gerenciar suas campanhas publicit\u00e1rias. <\/p>\n\n\n\n<p>Com essa mudan\u00e7a, a plataforma de treinamento adiciona novos cursos do Google Ads para ajudar voc\u00ea a aprofundar o gerenciamento e a avalia\u00e7\u00e3o de suas campanhas de pesquisa, exibi\u00e7\u00e3o, v\u00eddeo e compras. <\/p>\n\n\n\n<p>Por ser a Skillshop um espa\u00e7o que permite a obten\u00e7\u00e3o de treinamentos sobre os produtos do Google, os cursos oferecidos pela plataforma s\u00e3o voltados para todos os tipos de usu\u00e1rios que utilizam as ferramentas e solu\u00e7\u00f5es do buscador. Este ponto \u00e9 muito importante, pois n\u00e3o importa se voc\u00ea tem um n\u00edvel de conhecimento b\u00e1sico ou avan\u00e7ado. A plataforma foi projetada para que voc\u00ea possa come\u00e7ar do zero, se desejar, e avan\u00e7ar seus conhecimentos nos temas que lhe interessam.<\/p>\n\n\n\n<p>Da mesma forma e com o intuito de medir o seu n\u00edvel de conhecimento, a plataforma adicionou com esta mudan\u00e7a novas certifica\u00e7\u00f5es para cada tipo de campanha, incluindo a nova Certifica\u00e7\u00e3o de Medi\u00e7\u00e3o. Eles o beneficiar\u00e3o muito quando se trata de entender um novo t\u00f3pico ou adquirir uma nova habilidade.<\/p>\n\n\n\n<p>Com o lan\u00e7amento da Skillshop, o Google continuar\u00e1 a expandir as unidades de aprendizagem em sua plataforma de an\u00fancios para atender a todas as necessidades de aprendizagem de seus anunciantes. <\/p>\n\n\n\n<p>Se voc\u00ea est\u00e1 come\u00e7ando no mundo dos an\u00fancios do Google, esta nova plataforma pode gui\u00e1-lo no seu aprendizado e com as certifica\u00e7\u00f5es alcan\u00e7ar\u00e1 as habilidades que procura para realizar suas campanhas. <\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/skillshop.withgoogle.com\/\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Google est\u00e1 lanzando Skillshop renovando la anteriormente conocida&nbsp; \u201cAcademy for Ads\u201d. Esta plataforma de capacitaci\u00f3n es donde b\u00e1sicamente Google Ads te ofrece entrenamiento para que puedas aprender a gestionar tus campa\u00f1as de anuncios. Con este cambio, la plataforma de capacitaci\u00f3n suma nuevos cursos de Google Ads a fin de ayudarte a profundizar en la gesti\u00f3n&hellip;<\/p>","protected":false},"author":1,"featured_media":4411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/google\/skillshop-neue-plattform-training-google-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google est\u00e1 lanzando Skillshop renovando la anteriormente conocida&nbsp; \u201cAcademy for Ads\u201d. Esta plataforma de capacitaci\u00f3n es donde b\u00e1sicamente Google Ads te ofrece entrenamiento para que puedas aprender a gestionar tus campa\u00f1as de anuncios. Con este cambio, la plataforma de capacitaci\u00f3n suma nuevos cursos de Google Ads a fin de ayudarte a profundizar en la gesti\u00f3n&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/google\/skillshop-neue-plattform-training-google-anzeigen\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-30T17:16:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-30T17:16:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"653\" \/>\n\t<meta property=\"og:image:height\" content=\"363\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/\",\"url\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/\",\"name\":\"Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\",\"datePublished\":\"2019-10-30T17:16:15+00:00\",\"dateModified\":\"2019-10-30T17:16:21+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\",\"width\":653,\"height\":363},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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