{"id":4704,"date":"2020-05-07T14:21:40","date_gmt":"2020-05-07T17:21:40","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4704"},"modified":"2020-05-07T14:21:49","modified_gmt":"2020-05-07T17:21:49","slug":"ya-probaste-las-nuevas-funcionalidades-del-google-ads-editor","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/google-analytics\/voce-ja-experimentou-as-novas-funcionalidades-do-google-ads-editor\/","title":{"rendered":"Voc\u00ea j\u00e1 experimentou os novos recursos do Google Ads Editor?"},"content":{"rendered":"<p>O editor de an\u00fancios do Google \u00e9 uma ferramenta que voc\u00ea pode baixar em seu computador para editar e gerenciar suas campanhas off-line. Este aplicativo em sua vers\u00e3o 1.3 vem com atualiza\u00e7\u00f5es para or\u00e7amentos compartilhados, informa\u00e7\u00f5es sobre a pontua\u00e7\u00e3o de otimiza\u00e7\u00e3o e um painel de edi\u00e7\u00e3o aprimorado. <\/p>\n\n\n\n<p><strong>Or\u00e7amentos compartilhados<\/strong><\/p>\n\n\n\n<p>Esta vers\u00e3o do editor de an\u00fancios permite que voc\u00ea crie e edite or\u00e7amentos compartilhados, para que o Google ajuste automaticamente a forma como o or\u00e7amento de suas campanhas \u00e9 distribu\u00eddo. Se voc\u00ea deseja desabilitar esta op\u00e7\u00e3o para ter total controle sobre a distribui\u00e7\u00e3o da diretriz, acesse a Biblioteca Compartilhada do editor e escolha a op\u00e7\u00e3o de or\u00e7amentos individualizados. <\/p>\n\n\n\n<p><strong>Informa\u00e7\u00f5es sobre a pontua\u00e7\u00e3o de otimiza\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p>A pontua\u00e7\u00e3o de otimiza\u00e7\u00e3o da sua conta de an\u00fancios ajuda a priorizar recomenda\u00e7\u00f5es para suas campanhas, para que voc\u00ea possa melhorar seu desempenho rapidamente. Na vers\u00e3o 1.3 do editor do Google Ads, voc\u00ea pode obter as pontua\u00e7\u00f5es de suas contas e campanhas. Selecione na \u00e1rvore de contas o conjunto de campanhas que deseja avaliar, para saber a pontua\u00e7\u00e3o m\u00e9dia de otimiza\u00e7\u00e3o dessa sele\u00e7\u00e3o. Isso permite que voc\u00ea saiba em quais elementos agir e quais otimizar. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"468\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/1-3.png\" alt=\"\" class=\"wp-image-4705\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/1-3.png 895w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/1-3-300x157.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/1-3-768x402.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/1-3-806x421.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/1-3-558x292.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/1-3-655x343.png 655w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n\n\n<p><strong>Painel de edi\u00e7\u00e3o aprimorado<\/strong><\/p>\n\n\n\n<p>Para agilizar os processos que os usu\u00e1rios realizam na interface do editor de an\u00fancios, a vers\u00e3o 1.3 tem um painel de edi\u00e7\u00e3o mais compacto, no qual os grupos de campos que est\u00e3o vazios e repetidos ficam ocultos. Al\u00e9m disso, esse painel de edi\u00e7\u00e3o tamb\u00e9m oculta as se\u00e7\u00f5es que podem n\u00e3o ser relevantes para os usu\u00e1rios, por isso n\u00e3o est\u00e3o sendo usadas. Por exemplo, a se\u00e7\u00e3o Configura\u00e7\u00f5es do aplicativo, localizada na se\u00e7\u00e3o Campanhas, n\u00e3o ser\u00e1 exibida a menos que voc\u00ea tenha campanhas no aplicativo em execu\u00e7\u00e3o.&nbsp; <\/p>\n\n\n\n<p>Finalmente, esta vers\u00e3o permite que voc\u00ea altere o tamanho e a localiza\u00e7\u00e3o do painel de edi\u00e7\u00e3o abrindo-o em uma nova janela. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-1024x481.gif\" alt=\"\" class=\"wp-image-4706\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-1024x481.gif 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-300x141.gif 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-768x361.gif 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-1612x758.gif 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-1116x525.gif 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-806x379.gif 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-558x262.gif 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/04\/imagen-nota-guille-panel-GIF-655x308.gif 655w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Para ver esses e outros novos recursos da vers\u00e3o 1.3 do editor do Google Ads, tudo o que voc\u00ea precisa fazer \u00e9 abrir o aplicativo ou baixar a vers\u00e3o mais recente na p\u00e1gina inicial do Google Ads. Diga-me se essas mudan\u00e7as realmente melhoram sua experi\u00eancia na plataforma e quais outras mudan\u00e7as voc\u00ea gostaria que fossem feitas.<\/p>","protected":false},"excerpt":{"rendered":"<p>El editor de anuncios de Google es una herramienta que puedes descargar en tu ordenador para que edites y administres tus campa\u00f1as de manera offline. Esta aplicaci\u00f3n en su versi\u00f3n 1.3 viene con actualizaciones para presupuestos compartidos, informaci\u00f3n sobre el puntaje de optimizaci\u00f3n y un panel de edici\u00f3n mejorado. Presupuestos compartidos Esta versi\u00f3n del editor&hellip;<\/p>","protected":false},"author":1,"featured_media":4707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-4704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfYa probaste las nuevas funcionalidades del Google Ads Editor? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/google-analytics\/sie-haben-bereits-die-neuen-funktionen-des-google-anzeigeneditors-ausprobiert\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfYa probaste las nuevas funcionalidades del Google Ads Editor? - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"El editor de anuncios de Google es una herramienta que puedes descargar en tu ordenador para que edites y administres tus campa\u00f1as de manera offline. 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