{"id":4786,"date":"2020-09-18T12:27:16","date_gmt":"2020-09-18T15:27:16","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4786"},"modified":"2020-09-18T12:27:18","modified_gmt":"2020-09-18T15:27:18","slug":"facebook-optimizacion-presupuesto-campana","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/facebook-optimization-budget-campaign\/","title":{"rendered":"O Facebook anuncia que o uso da Otimiza\u00e7\u00e3o do or\u00e7amento de campanha n\u00e3o \u00e9 mais obrigat\u00f3rio"},"content":{"rendered":"<p>Historicamente, os or\u00e7amentos di\u00e1rios eram inseridos no n\u00edvel do conjunto de an\u00fancios do Facebook. No entanto, a cria\u00e7\u00e3o desta Otimiza\u00e7\u00e3o de Or\u00e7amento de Campanha, ou CBO por sua sigla em Ingl\u00eas (Otimiza\u00e7\u00e3o de Or\u00e7amento de Campanha), visa mover a aloca\u00e7\u00e3o de or\u00e7amento para o n\u00edvel principal da campanha, o que permite que a plataforma distribua o investimento entre os conjuntos de an\u00fancios existentes . <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"303\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/3.png\" alt=\"\" class=\"wp-image-4787\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/3.png 553w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/3-300x164.png 300w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/figure>\n\n\n\n<p>Os conjuntos de an\u00fancios podem ter um limite de gastos para limitar o valor do or\u00e7amento que \u00e9 distribu\u00eddo para voc\u00ea.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"303\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/4.png\" alt=\"\" data-id=\"4788\" data-link=\"https:\/\/guillermopareja.com\/?attachment_id=4788\" class=\"wp-image-4788\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/4.png 553w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/4-300x164.png 300w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p> <\/p>\n\n\n\n<p><strong>Por que a implementa\u00e7\u00e3o do CBO agora \u00e9 opcional?<\/strong><\/p>\n\n\n\n<p>Como acontece depois de qualquer an\u00fancio, h\u00e1 sentimentos contradit\u00f3rios entre os anunciantes, j\u00e1 que alguns tiveram lucro e outros n\u00e3o. Embora os usu\u00e1rios n\u00e3o expressem antipatia pela ideia de usar o CBO, o fato de ser obrigat\u00f3rio n\u00e3o foi totalmente percebido por muitos. <\/p>\n\n\n\n<p>Esta foi a raz\u00e3o pela qual o prazo obrigat\u00f3rio para este lan\u00e7amento foi repetidamente adiado, j\u00e1 que essa mudan\u00e7a representou um problema para alguns usu\u00e1rios da plataforma de an\u00fancios. <\/p>\n\n\n\n<p><strong>Quando funciona e quando n\u00e3o?<\/strong><\/p>\n\n\n\n<p>Com o passar do tempo, vimos que a otimiza\u00e7\u00e3o ou CBO ficou mais est\u00e1vel e tem um melhor desempenho na busca de tr\u00e1fego. \u00c9 assim que essa ferramenta se tornou uma boa op\u00e7\u00e3o para diversificar as fontes de usu\u00e1rios que entram no funil de convers\u00e3o. <\/p>\n\n\n\n<p>Da mesma forma, do ponto de vista dos donos de lojas online, o CBO tem sido uma boa ferramenta para fazer um or\u00e7amento sem ter que presumir ou adivinhar quais p\u00fablicos ter\u00e3o melhor desempenho. <\/p>\n\n\n\n<p>Essa mudan\u00e7a tamb\u00e9m tem seu lado negativo, j\u00e1 que nas temporadas de ofertas os anunciantes aplicam estrat\u00e9gias de lances para chegar onde seus concorrentes n\u00e3o chegam. Na verdade, \u00e0s vezes voc\u00ea pode obter melhores resultados de um p\u00fablico quando trabalha nele individualmente. Por esse motivo, muitos especialistas na plataforma descobriram que essa mudan\u00e7a funciona bem para lojas online, mas n\u00e3o para outros tipos de sites. <\/p>\n\n\n\n<p>O fato de o Facebook ter dado um passo atr\u00e1s na implementa\u00e7\u00e3o obrigat\u00f3ria do CBO \u00e9 um sinal de que essa Otimiza\u00e7\u00e3o de Or\u00e7amento n\u00e3o funciona em todos os casos. Embora em teoria essa mudan\u00e7a fa\u00e7a muito sentido, parece que na pr\u00e1tica dos compradores de m\u00eddia ela n\u00e3o funciona de todo.<\/p>\n\n\n\n<p>No momento da reda\u00e7\u00e3o deste artigo, n\u00e3o havia nenhuma declara\u00e7\u00e3o oficial do Facebook Ads a respeito do uso do CBO, no entanto, caso voc\u00ea tenha alguma d\u00favida espec\u00edfica sobre alguma de suas contas, os representantes da plataforma poder\u00e3o inform\u00e1-lo sobre o assunto.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hist\u00f3ricamente los presupuestos diarios se ingresaban en el nivel del conjunto de anuncios de Facebook Ads. Sin embargo la creaci\u00f3n de esta Optimizaci\u00f3n del Presupuesto de Campa\u00f1a, o CBO por sus siglas en ingl\u00e9s (Campaign Budget Optimization), busca mover la asignaci\u00f3n del presupuesto al nivel principal de la campa\u00f1a, lo que le permite a la&hellip;<\/p>","protected":false},"author":1,"featured_media":4790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,1],"tags":[],"class_list":["post-4786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook anuncia que ya no es obligatorio el uso de la Optimizaci\u00f3n del Presupuesto de Campa\u00f1a - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook anuncia que ya no es obligatorio el uso de la Optimizaci\u00f3n del Presupuesto de Campa\u00f1a - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Hist\u00f3ricamente los presupuestos diarios se ingresaban en el nivel del conjunto de anuncios de Facebook Ads. 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