{"id":4897,"date":"2020-12-14T11:07:33","date_gmt":"2020-12-14T14:07:33","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4897"},"modified":"2020-12-14T11:07:35","modified_gmt":"2020-12-14T14:07:35","slug":"audiencias-personalizadas-campanas-display-discovery-gmail-youtube","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/custom-audience-bells-display-discovery-gmail-youtube\/","title":{"rendered":"Como os p\u00fablicos-alvo personalizados funcionam em campanhas da Rede de Display, Discovery, Gmail e YouTube"},"content":{"rendered":"<p>O Google antecipou no Marketing Live 2019 que unificaria a afinidade personalizada e os p\u00fablicos-alvo com inten\u00e7\u00e3o personalizada em uma nova dimens\u00e3o. \u00c9 assim que os p\u00fablicos-alvo personalizados est\u00e3o agora dispon\u00edveis no Google Ads para campanhas da Rede de Display, Discovery, Gmail e YouTube.&nbsp;<\/p>\n\n\n\n<p><strong>Como funcionam essas audi\u00eancias?<\/strong><\/p>\n\n\n\n<p>Voc\u00ea n\u00e3o precisa mais criar afinidades personalizadas ou p\u00fablicos-alvo de inten\u00e7\u00e3o. Agora, ao configurar um novo p\u00fablico na guia superior do gerenciador de p\u00fablico, voc\u00ea ter\u00e1 a op\u00e7\u00e3o de configur\u00e1-lo com base em:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pessoas com algum desses interesses ou inten\u00e7\u00f5es de compra.&nbsp;<\/li><li>Pessoas que pesquisaram um determinado termo de pesquisa no Google.com e no Youtube.<\/li><\/ul>\n\n\n\n<p>Voc\u00ea pode clicar nas listas suspensas para escolher as dimens\u00f5es de segmenta\u00e7\u00e3o do seu p\u00fablico, como os URLs espec\u00edficos visitados, os aplicativos baixados e os tipos de lugares visitados, como lojas de videogame ou servi\u00e7os financeiros.&nbsp;<\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode criar um p\u00fablico com base em pessoas que usam um aplicativo como o Tik Tok, ou usu\u00e1rios que visitam lugares como faculdades, universidades ou restaurantes vegetarianos, para expandir seu p\u00fablico.<\/p>\n\n\n\n<p>Conforme voc\u00ea cria um novo p\u00fablico-alvo personalizado, as estimativas de alcance s\u00e3o mostradas no painel \u00e0 direita. No entanto, essas estimativas de intervalo ainda n\u00e3o est\u00e3o dispon\u00edveis para lugares e aplicativos m\u00f3veis.&nbsp;<\/p>\n\n\n\n<p>Os p\u00fablicos-alvo personalizados s\u00e3o segmentados por alcance, considera\u00e7\u00e3o ou desempenho, com base no objetivo da campanha e na estrat\u00e9gia de lances escolhidos.&nbsp;<\/p>\n\n\n\n<p>Lembre-se de que sua segmenta\u00e7\u00e3o deve obedecer aos termos de publicidade do Google em refer\u00eancia \u00e0 personaliza\u00e7\u00e3o, portanto, palavras-chave &quot;confidenciais&quot; ser\u00e3o exibidas contextualmente ou n\u00e3o, conforme determinado.&nbsp;<\/p>\n\n\n\n<p><strong>P\u00fablicos-alvo personalizados existentes<\/strong><\/p>\n\n\n\n<p>Todos os p\u00fablicos-alvo personalizados ou intent existentes ser\u00e3o migrados para a se\u00e7\u00e3o de p\u00fablicos-alvo personalizados.&nbsp;<\/p>\n\n\n\n<p>\u00c9 assim que os p\u00fablicos-alvo personalizados relacionados a palavras-chave se tornar\u00e3o a vari\u00e1vel &quot;pessoas com algum desses interesses ou inten\u00e7\u00f5es de compra&quot;. Esse tamb\u00e9m ser\u00e1 o caso para p\u00fablicos-alvo de inten\u00e7\u00e3o personalizada em campanhas da Rede de Display. No entanto, nas campanhas do YouTube, Gmail e Discovery, a vari\u00e1vel &quot;pessoas que pesquisaram algum desses termos nas propriedades do Google&quot; se tornar\u00e1 a vari\u00e1vel.&nbsp;<\/p>\n\n\n\n<p>De qualquer forma, lembre-se de que voc\u00ea pode identificar seus p\u00fablicos-alvo anteriores que foram convertidos, tanto da afinidade personalizada quanto da Rede de Display, j\u00e1 que eles est\u00e3o marcados como &quot;Termos de pesquisa para p\u00fablicos-alvo personalizados&quot; e estar\u00e3o localizados na coluna Tipo.&nbsp;<\/p>\n\n\n\n<p>Com sua orienta\u00e7\u00e3o, os p\u00fablicos-alvo personalizados podem oferecer maior flexibilidade e especificidade. Isso permite que voc\u00ea escolha automaticamente o p\u00fablico certo com base nas informa\u00e7\u00f5es fornecidas, no objetivo de sua campanha e em sua estrat\u00e9gia de lances.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google anticip\u00f3 en el Marketing Live de 2019 que unificar\u00eda la afinidad personalizada y las audiencias con intenci\u00f3n personalizada bajo una nueva dimensi\u00f3n. Es as\u00ed como ahora est\u00e1n disponibles las audiencias personalizadas dentro de Google Ads, para campa\u00f1as de Display, Discovery, Gmail y YouTube.&nbsp; \u00bfC\u00f3mo funcionan estas audiencias? Ya no necesitas crear audiencias personalizadas de&hellip;<\/p>","protected":false},"author":1,"featured_media":4899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-4897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo funcionan las audiencias personalizadas en campa\u00f1as de Display, Discovery, Gmail y Youtube - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/le-marketing-numerique\/public-personnalise-cloches-affichage-decouverte-gmail-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo funcionan las audiencias personalizadas en campa\u00f1as de Display, Discovery, Gmail y Youtube - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google anticip\u00f3 en el Marketing Live de 2019 que unificar\u00eda la afinidad personalizada y las audiencias con intenci\u00f3n personalizada bajo una nueva dimensi\u00f3n. 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