{"id":4942,"date":"2020-11-05T09:50:24","date_gmt":"2020-11-05T12:50:24","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4942"},"modified":"2020-11-05T09:50:25","modified_gmt":"2020-11-05T12:50:25","slug":"comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/","title":{"rendered":"Comunique-se \u200c \u200c sua\u200c \u200cempresa\u200c \u200ca\u200c os\u200c \u200cclientes\u200c \u200cque\u200c \u200cs\u00e3o\u200c \u200cperto\u200c"},"content":{"rendered":"<p>Quase todas as regi\u00f5es do mundo t\u00eam visto uma mudan\u00e7a na forma como as empresas operam, devido \u00e0s medidas de isolamento causadas pelo COVID-19. Enquanto cada regi\u00e3o est\u00e1 tomando medidas diferentes para conter a propaga\u00e7\u00e3o do v\u00edrus, muitas empresas j\u00e1 est\u00e3o reabrindo suas portas, enquanto outras ainda t\u00eam opera\u00e7\u00f5es limitadas devido a regulamenta\u00e7\u00f5es locais.&nbsp;<\/p>\n\n\n\n<p>\u00c9 assim que muitos consumidores olham com aten\u00e7\u00e3o quais estabelecimentos pr\u00f3ximos est\u00e3o abertos, quais s\u00e3o suas medidas de seguran\u00e7a e quais s\u00e3o seus estoques dispon\u00edveis. Por exemplo, as pesquisas por \u201clojas de roupas abertas\u201d aumentaram em 900% em rela\u00e7\u00e3o ao ano passado e as pesquisas por \u201crestaurantes abertos\u201d aumentaram em 1000% ano a ano. Da mesma forma, as pesquisas por \u201crestaurantes abertos com entrega em domic\u00edlio\u201d e \u201crestaurantes com servi\u00e7o de coleta em \u00e1rea pr\u00f3xima\u201d aumentaram.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u00a0<em>Fonte: dados globais do Google, 25 de mar\u00e7o a 23 de maio de 2020 em compara\u00e7\u00e3o com o mesmo per\u00edodo de 2019.<\/em><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u00a0<em>Fonte: dados globais do Google, 11 de mar\u00e7o a 9 de maio de 2020, em compara\u00e7\u00e3o com o mesmo per\u00edodo de 2019.<\/em><\/p><\/blockquote>\n\n\n\n<p>Embora o processo de atualiza\u00e7\u00e3o digital possa ser complexo para muitas empresas, considerando que muitas tiveram que reduzir o tamanho, h\u00e1 v\u00e1rias maneiras de tirar proveito das solu\u00e7\u00f5es automatizadas do Google, especialmente se voc\u00ea tiver um neg\u00f3cio local aberto.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Permita que seus clientes planejem a pr\u00f3xima visita \u00e0 sua empresa.<\/li><\/ul>\n\n\n\n<p>As campanhas locais do Google s\u00e3o usadas para obter mais visitas f\u00edsicas \u00e0 sua empresa, portanto, s\u00e3o uma excelente ferramenta para se comunicar com seu p\u00fablico mais pr\u00f3ximo. Isso \u00e9 muito importante na hora de decidir abrir as portas do seu neg\u00f3cio, por isso recomendo que voc\u00ea crie an\u00fancios cujas informa\u00e7\u00f5es ofere\u00e7am hor\u00e1rios e medidas de seguran\u00e7a e higiene no recebimento de seus clientes. Voc\u00ea tamb\u00e9m pode destacar aspectos de seu estoque de produtos dispon\u00edveis, se oferecer &quot;compra sem contato&quot; e promo\u00e7\u00f5es especiais. Recomendo que, caso tenha v\u00e1rias lojas, atualize as informa\u00e7\u00f5es que correspondem a cada uma.&nbsp;<\/p>\n\n\n\n<p>Com as campanhas locais, al\u00e9m de gerar visitas \u00e0 sua loja f\u00edsica, voc\u00ea pode criar objetivos como gerar cliques no bot\u00e3o &quot;ligar&quot; ou obter dire\u00e7\u00f5es &quot;Como chegar&quot; at\u00e9 sua loja. Ao criar sua campanha do Google para empresas locais, voc\u00ea s\u00f3 precisa fornecer a localiza\u00e7\u00e3o da sua empresa, o or\u00e7amento da campanha e os recursos criativos.&nbsp;<\/p>\n\n\n\n<p>Uma vez iniciada a sua campanha, voc\u00ea pode facilmente atualizar as metas inicialmente definidas, com base nas mudan\u00e7as no mercado e nas condi\u00e7\u00f5es locais. Lembre-se de que as informa\u00e7\u00f5es do usu\u00e1rio s\u00e3o privadas, portanto, seus an\u00fancios n\u00e3o podem ser especificamente vinculados a pessoas espec\u00edficas.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Comunique seu invent\u00e1rio para que os usu\u00e1rios saibam que voc\u00ea tem o que procuram.&nbsp;<\/li><\/ul>\n\n\n\n<p>Como a pandemia fez com que a maioria das pessoas comprasse online, os tempos de envio dos produtos tornaram-se muito importantes. \u00c9 assim que fazer uma compra em uma empresa pr\u00f3xima pode ser a melhor op\u00e7\u00e3o. Por isso, recomendo que voc\u00ea informe aos seus clientes se oferece compras com saque local, pois isso \u00e9 um diferencial em rela\u00e7\u00e3o aos prazos de entrega dos grandes distribuidores online. Para comunicar isso, voc\u00ea tamb\u00e9m pode usar an\u00fancios de invent\u00e1rio local, onde voc\u00ea pode alertar seu p\u00fablico se voc\u00ea oferecer vendas sem contato.&nbsp;<\/p>\n\n\n\n<p>Se voc\u00ea tem uma loja, pode usar an\u00fancios de invent\u00e1rio local com o Pointy, a ferramenta do Google que permite aos usu\u00e1rios locais ver quais itens est\u00e3o dispon\u00edveis nas lojas pr\u00f3ximas. Para come\u00e7ar, basta definir um or\u00e7amento di\u00e1rio e o raio em que deseja que o seu an\u00fancio seja exibido.&nbsp;<\/p>\n\n\n\n<p>Recomendo que voc\u00ea transmita esta atualiza\u00e7\u00e3o digital o mais r\u00e1pido poss\u00edvel para que possa oferecer as melhores ferramentas aos seus clientes na hora de comprar seus produtos. Envie-me sua mensagem se quiser saber mais sobre como aproveitar ao m\u00e1ximo seu neg\u00f3cio no mundo digital.<\/p>","protected":false},"excerpt":{"rendered":"<p>En casi todas las regiones del mundo se ha visto un cambio en la forma en que los comercios operan, debido a las medidas de aislamiento ocasionadas por el COVID-19. Si bien cada regi\u00f3n est\u00e1 tomando medidas diferentes para contrarrestar el avance del virus, muchas empresas ya est\u00e1n reabriendo sus puertas, mientras que otras a\u00fan&hellip;<\/p>","protected":false},"author":1,"featured_media":4944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/comunica\u200c\u200c-\u200cnegocio\u200c-\u200c\u200cclientes\u200c-\u200c\u200ccerca\u200c\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"En casi todas las regiones del mundo se ha visto un cambio en la forma en que los comercios operan, debido a las medidas de aislamiento ocasionadas por el COVID-19. Si bien cada regi\u00f3n est\u00e1 tomando medidas diferentes para contrarrestar el avance del virus, muchas empresas ya est\u00e1n reabriendo sus puertas, mientras que otras a\u00fan&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/comunica\u200c\u200c-\u200cnegocio\u200c-\u200c\u200cclientes\u200c-\u200c\u200ccerca\u200c\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-05T12:50:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-05T12:50:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"688\" \/>\n\t<meta property=\"og:image:height\" content=\"387\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/\",\"name\":\"Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg\",\"datePublished\":\"2020-11-05T12:50:24+00:00\",\"dateModified\":\"2020-11-05T12:50:25+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg\",\"width\":688,\"height\":387},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/pt\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c - Marketing y Anal\u00edtica Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/comunica\u200c\u200c-\u200cnegocio\u200c-\u200c\u200cclientes\u200c-\u200c\u200ccerca\u200c\/","og_locale":"pt_BR","og_type":"article","og_title":"Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c - Marketing y Anal\u00edtica Digital","og_description":"En casi todas las regiones del mundo se ha visto un cambio en la forma en que los comercios operan, debido a las medidas de aislamiento ocasionadas por el COVID-19. Si bien cada regi\u00f3n est\u00e1 tomando medidas diferentes para contrarrestar el avance del virus, muchas empresas ya est\u00e1n reabriendo sus puertas, mientras que otras a\u00fan&hellip;","og_url":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/comunica\u200c\u200c-\u200cnegocio\u200c-\u200c\u200cclientes\u200c-\u200c\u200ccerca\u200c\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2020-11-05T12:50:24+00:00","article_modified_time":"2020-11-05T12:50:25+00:00","og_image":[{"width":688,"height":387,"url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg","type":"image\/jpeg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Escrito por":"Guillermo Pareja","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/","url":"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/","name":"Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#primaryimage"},"thumbnailUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg","datePublished":"2020-11-05T12:50:24+00:00","dateModified":"2020-11-05T12:50:25+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"breadcrumb":{"@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#primaryimage","url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg","contentUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1.jpg","width":688,"height":387},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/en\/digital-marketing\/comunica%e2%80%8c%e2%80%8c-%e2%80%8cnegocio%e2%80%8c-%e2%80%8c%e2%80%8cclientes%e2%80%8c-%e2%80%8c%e2%80%8ccerca%e2%80%8c\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Comunica\u200c \u200ctu\u200c \u200cnegocio\u200c \u200ca\u200c \u200clos\u200c \u200cclientes\u200c \u200cque\u200c \u200cest\u00e1n\u200c \u200ccerca\u200c"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/pt\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts\/4942"}],"collection":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/comments?post=4942"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts\/4942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/media\/4944"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/media?parent=4942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/categories?post=4942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/tags?post=4942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}