{"id":4989,"date":"2020-11-16T17:30:10","date_gmt":"2020-11-16T20:30:10","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4989"},"modified":"2020-11-16T17:30:12","modified_gmt":"2020-11-16T20:30:12","slug":"vuelve-alcance-organico-instagram","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/facebook-ads\/back-organic-instagram-scope\/","title":{"rendered":"A era do alcance org\u00e2nico retorna ao Instagram"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-1024x678.png\" alt=\"\" class=\"wp-image-4990\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-1024x678.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-300x199.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-768x508.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-1116x738.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-806x533.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-558x369.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-655x433.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-820x543.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Para incentivar os usu\u00e1rios do Instagram a passarem mais tempo na plataforma, a rede social abriu o feed ou parede inicial para que os usu\u00e1rios, al\u00e9m de ver o conte\u00fado das contas que seguem, possam continuar a ver o conte\u00fado de an\u00fancios e outros contas sugeridas. Desta forma, o feed do instagram torna-se infinito, assemelhando-se ao Reels ou Tik Tok onde o conte\u00fado nunca termina.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As publica\u00e7\u00f5es sugeridas aparecer\u00e3o nas paredes dos usu\u00e1rios e ser\u00e3o totalmente relacionadas aos tipos de contas e conte\u00fados j\u00e1 seguidos. Esta fun\u00e7\u00e3o estar\u00e1 dispon\u00edvel apenas para as publica\u00e7\u00f5es que forem geradas no feed, n\u00e3o mixando o Reels ou IGTV. As postagens sugeridas s\u00e3o diferentes do que os usu\u00e1rios podem encontrar na guia Explorar, pois o padr\u00e3o com o qual trabalham \u00e9 diferente.<\/p>\n\n\n\n<p>Esta altera\u00e7\u00e3o \u00e9 atribu\u00edda ao facto de o modo de funcionamento da Tik Tok oferecer uma rela\u00e7\u00e3o de conte\u00fados cont\u00ednua e sem limites, em que se misturam os conte\u00fados das contas seguidas ou n\u00e3o. Isso torna o alcance org\u00e2nico dessa plataforma muito alto, permitindo que usu\u00e1rios com poucos seguidores fa\u00e7am v\u00eddeos que s\u00e3o facilmente visualizados e at\u00e9 mesmo se tornam famosos quase que instantaneamente.<\/p>\n\n\n\n<p>Esta forma de atua\u00e7\u00e3o desta plataforma tem conseguido que seus usu\u00e1rios passem horas e horas na aplica\u00e7\u00e3o, tornando-se uma plataforma de muito sucesso.<\/p>\n\n\n\n<p>Se voc\u00ea \u00e9 uma empresa e investe regularmente em um padr\u00e3o dentro desta plataforma, tenha duas coisas em mente:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Levando em considera\u00e7\u00e3o que o alcance org\u00e2nico pode aumentar devido aos usu\u00e1rios da plataforma passarem mais tempo explorando contas no mural, recomendo que voc\u00ea reforce sua estrat\u00e9gia de conte\u00fado para que suas publica\u00e7\u00f5es atraiam ainda mais a aten\u00e7\u00e3o do seu p\u00fablico e se destaquem pela qualidade.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"2\"><li>\u00c9 prov\u00e1vel que com o aumento do alcance org\u00e2nico, o espa\u00e7o em que seus an\u00fancios podem ser exibidos tamb\u00e9m aumente, ent\u00e3o eu recomendo que voc\u00ea mantenha suas campanhas e n\u00e3o dependa apenas de conte\u00fado org\u00e2nico, pois pode eventualmente n\u00e3o ser descoberto por seu p\u00fablico sozinho.<\/li><\/ol>\n\n\n\n<p>Recomendo que voc\u00ea tenha em mente essas duas premissas e convido-o a compartilhar nos coment\u00e1rios como tem sido a varia\u00e7\u00e3o nas intera\u00e7\u00f5es de suas publica\u00e7\u00f5es, com a chegada dessa mudan\u00e7a.<\/p>\n\n\n\n<p>Cr\u00e9dito da imagem: Instagram<\/p>","protected":false},"excerpt":{"rendered":"<p>Con el fin de incentivar a que los usuarios de Instagram pasen m\u00e1s tiempo en la plataforma, la red social ha abierto el feed o muro de inicio para que los usuarios, adem\u00e1s de ver el contenido de las cuentas que siguen, pueda seguir viendo el contenido de anuncios y de otras cuentas sugeridas. De&hellip;<\/p>","protected":false},"author":1,"featured_media":4991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-4989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vuelve la era del alcance org\u00e1nico a Instagram - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/facebook-ads\/back-organic-instagram-scope\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vuelve la era del alcance org\u00e1nico a Instagram - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Con el fin de incentivar a que los usuarios de Instagram pasen m\u00e1s tiempo en la plataforma, la red social ha abierto el feed o muro de inicio para que los usuarios, adem\u00e1s de ver el contenido de las cuentas que siguen, pueda seguir viendo el contenido de anuncios y de otras cuentas sugeridas. De&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/facebook-ads\/back-organic-instagram-scope\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-16T20:30:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-16T20:30:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1680\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/\",\"url\":\"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/\",\"name\":\"Vuelve la era del alcance org\u00e1nico a Instagram - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-11.png\",\"datePublished\":\"2020-11-16T20:30:10+00:00\",\"dateModified\":\"2020-11-16T20:30:12+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-11.png\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-11.png\",\"width\":1680,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vuelve la era del alcance org\u00e1nico a Instagram\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/pt\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vuelve la era del alcance org\u00e1nico a Instagram - Marketing y Anal\u00edtica Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/pt\/facebook-ads\/back-organic-instagram-scope\/","og_locale":"pt_BR","og_type":"article","og_title":"Vuelve la era del alcance org\u00e1nico a Instagram - Marketing y Anal\u00edtica Digital","og_description":"Con el fin de incentivar a que los usuarios de Instagram pasen m\u00e1s tiempo en la plataforma, la red social ha abierto el feed o muro de inicio para que los usuarios, adem\u00e1s de ver el contenido de las cuentas que siguen, pueda seguir viendo el contenido de anuncios y de otras cuentas sugeridas. De&hellip;","og_url":"https:\/\/guillermopareja.com\/pt\/facebook-ads\/back-organic-instagram-scope\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2020-11-16T20:30:10+00:00","article_modified_time":"2020-11-16T20:30:12+00:00","og_image":[{"width":1680,"height":960,"url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-11.png","type":"image\/png"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Escrito por":"Guillermo Pareja","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/","url":"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/","name":"Vuelve la era del alcance org\u00e1nico a Instagram - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/#primaryimage"},"thumbnailUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-11.png","datePublished":"2020-11-16T20:30:10+00:00","dateModified":"2020-11-16T20:30:12+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"breadcrumb":{"@id":"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/#primaryimage","url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-11.png","contentUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-11.png","width":1680,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/back-organic-instagram-scope\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Vuelve la era del alcance org\u00e1nico a Instagram"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/pt\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts\/4989"}],"collection":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/comments?post=4989"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts\/4989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/media\/4991"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/media?parent=4989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/categories?post=4989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/tags?post=4989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}