{"id":703,"date":"2010-05-10T20:53:03","date_gmt":"2010-05-10T23:53:03","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=703"},"modified":"2010-05-10T20:53:03","modified_gmt":"2010-05-10T23:53:03","slug":"cuales-metricas-miden-el-exito-de-una-campana-online","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/quais-metricas-medem-o-sucesso-de-uma-campanha-online\/","title":{"rendered":"Quais m\u00e9tricas medem o sucesso de uma campanha online?"},"content":{"rendered":"<p>Uma das grandes virtudes do Marketing Online \u00e9, sem d\u00favida, a possibilidade de medir cada aspecto das nossas campanhas, em teoria permite-nos saber exactamente onde o nosso investimento d\u00e1 e onde n\u00e3o d\u00e1 ... mas na pr\u00e1tica <strong>Que m\u00e9tricas usamos para medir o sucesso de uma campanha de marketing online?<\/strong><\/p>\n<p>Eu geralmente trabalho orientado para convers\u00f5es e ROI, para mim o sucesso \u00e9 medido pela quantidade de dinheiro que coloco no bolso do meu cliente em rela\u00e7\u00e3o ao dinheiro que ele tira do bolso, surpreendentemente essa n\u00e3o \u00e9 a maneira de trabalhar para a maioria.<\/p>\n<p>De acordo com uma pesquisa da eMarketer <strong>o 60% de profissionais de marketing online nos EUA mede seu sucesso de acordo com o CTR <\/strong>Y <strong>Menos de 2\/5 dos pesquisados usam o ROI como sua m\u00e9trica principal.<\/strong><\/p>\n<p>Voc\u00ea pode ver os resultados da pesquisa abaixo:<strong><br \/>\n<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-704\" title=\"m\u00e9tricas de sucesso de marketing online\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif\" alt=\"\" width=\"324\" height=\"506\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif 324w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online-192x300.gif 192w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/a><strong><\/strong><\/p>\n<p>O que esta pesquisa revela \u00e9 que, embora muitos falem sobre as maravilhas do marketing online para medir o ROI e as metas, quando se trata de colocar a teoria em pr\u00e1tica, a maioria se at\u00e9m \u00e0 medi\u00e7\u00e3o de cliques, impress\u00f5es ou outros dados f\u00e1ceis de obter.<\/p>\n<p>Mais do que um problema, vejo isso como uma oportunidade para aqueles de n\u00f3s que realmente se esfor\u00e7am para obter convers\u00f5es mais altas a um custo menor para nossos clientes e se comunicar com eles para tentar medir o impacto off-line de nossas campanhas ... <strong>E quais m\u00e9tricas voc\u00ea usa para medir o sucesso de suas campanhas?<\/strong> \ud83d\ude09<\/p>\n<p>Voc\u00ea pode ver o artigo sobre a pesquisa no eMarketer no seguinte link: <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007679\">O clique ainda \u00e9 rei?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las mayores virtudes del Marketing Online es sin dudas la capacidad de medir cada aspecto de nuestras campa\u00f1as, en teor\u00eda esto nos permite saber exactamente donde nuestra inversi\u00f3n tiene resultados y donde no&#8230; pero en la pr\u00e1ctica que m\u00e9tricas utilizamos para medir el \u00e9xito de una campa\u00f1a de Marketing Online? Yo generalmente suelo&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-703","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cu\u00e1les M\u00e9tricas miden el \u00c9xito de una Campa\u00f1a Online? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Encuesta de eMarketer sobre las m\u00e9tricas m\u00e1s utilizadas para medir el performance de campa\u00f1as de Marketing Online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/quais-metricas-medem-o-sucesso-de-uma-campanha-online\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cu\u00e1les M\u00e9tricas miden el \u00c9xito de una Campa\u00f1a Online? - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Encuesta de eMarketer sobre las m\u00e9tricas m\u00e1s utilizadas para medir el performance de campa\u00f1as de Marketing Online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/quais-metricas-medem-o-sucesso-de-uma-campanha-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-10T23:53:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/cuales-metricas-miden-el-exito-de-una-campana-online\/\",\"url\":\"https:\/\/guillermopareja.com\/marketing-digital\/cuales-metricas-miden-el-exito-de-una-campana-online\/\",\"name\":\"Cu\u00e1les M\u00e9tricas miden el \u00c9xito de una Campa\u00f1a Online? 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